Many people consider copywriting one of the most financially lucrative skills you can possess. But can it help you hook up?
While I’ve never been much of a poet, nor a scribe of lengthy love letters filled with purple prose, I can attest to the power of the written word in matters of the heart, since that’s how I convinced my wife-to-be that I wasn’t a loser.
I first saw her across a crowded bar at our law firm retreat in the Texas Hill Country. She was fresh out of law school and brand new to the firm, so I decided to make her feel welcome in my own dubious style. As she gazed apprehensively at a shot glass, wedge of lime in hand, I sauntered over and said, “You don’t know how to drink tequila.”
It went downhill fast from there.
Luckily, I was able to win her over in the coming weeks—over email. A few witticisms from me led to flirtatious back-and-forth electronic banter, then to lunch, then a night out, then two kids and a mortgage. Yes, I’m leaving some important parts out, but you get the point.
Ten years after my inappropriate use of firm IT resources, we now have consultants who will use their copywriting skills to help you find a date or a mate via online personal ads. Here’s the story of Fran Hartman, “a young looking 66 year old grandmother” who was striking out with Yahoo Personals:
[W]hen she didn’t meet a suitable man, Hartman, now 67, paid New York City–based PersonalsTrainer $159.95 to polish her narrative. The new story generated more responses from prospective mates and “made me feel like I walked on water,” Hartman says. “And it was very much me.”
Whether love or money, copywriting skills can help you get what you want. Just keep in mind that love tends to be a bit more expensive.