Comments on: How is an Effective Landing Page Like a Direct Mail Letter?

By: Eldo

Eldo — Wed, 22 Jun 2011 15:03:52 +0000

I agree that audio alone is frustrating.

Much easier to retain visual info combined with audio. And,
as Roberta says, it’s a lot faster to read copy than to listen
to someone talking.

People have very little spare time these days, and anything
that draws the learning process out is a big turn off.

I never listen to audio files in isolation. So, please don’t use
them, Roberta.

By: Jef Menguin

Jef Menguin — Sun, 28 Nov 2010 08:11:51 +0000

I agree with you Lyndon.

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By: Nic

Nic — Mon, 14 Jun 2010 23:23:26 +0000

Link to audio is broken…

By: Amy

Amy — Thu, 08 Jan 2009 19:29:52 +0000

Nick,
Try keeping audio down to 2-5 minute snippets. Remember, the listener has just as long of attention span as the viewer to a web page. We are of a generation of people raised on tv and have (at most) an attention span of about a half hour before the mind wanders (a bit longer in the mornings). I think incorporating visual references is a good idea. Why not do video blogs instead? Just bite the bullet and go to video-You can post on youtube,facebook,twitter and get more google hits to your site from all the social networking hoo haa!
Leave the powerpoints for the board room.
Just a thought!

Thanks!

By: Small Business Marketing

Small Business Marketing — Wed, 12 Dec 2007 03:26:04 +0000

Thank you for the refresher into why the one column makes the most sense. Your example of the links making them go off from the message is very persuasive.

By: Scott P. DeMenter

Scott P. DeMenter — Sat, 06 Oct 2007 02:21:43 +0000

Let’s extend this little analogy to pop-windows which mimic inserts, sidebars which function like margin notes, and entry fields in place of reply cards. And in the spirit of one too many direct mail letters, these types of landing pages are so oft overwritten that you actually take a bit of pity on the poor copywriter who must face his children at the end of every workday.

If bad direct mail is junk mail, we shall from this day forward call a bad landing page a crash landing page. (Groan…)

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Sat, 21 Jul 2007 19:32:15 +0000

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Advertising Dan Kennedy Style- the 10 No B.S. rules - Idiot Affilate — Fri, 20 Jul 2007 05:14:08 +0000

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By: Luke Faccini

Luke Faccini — Wed, 11 Jul 2007 19:48:42 +0000

Some feedback on the freeiq audio…

I cannot get into audio when it is captive in the page like that. Don’t get me wrong, I love audio books and listen to them every day. I found myself hitting stop and scanning the page for a way to download for later inclusion in my ipod playlist.