Comments on: How is an Effective Landing Page Like a Direct Mail Letter?

By: Amy

Amy — Thu, 08 Jan 2009 19:29:52 +0000

Nick,
Try keeping audio down to 2-5 minute snippets. Remember, the listener has just as long of attention span as the viewer to a web page. We are of a generation of people raised on tv and have (at most) an attention span of about a half hour before the mind wanders (a bit longer in the mornings). I think incorporating visual references is a good idea. Why not do video blogs instead? Just bite the bullet and go to video-You can post on youtube,facebook,twitter and get more google hits to your site from all the social networking hoo haa!
Leave the powerpoints for the board room.
Just a thought!

Thanks!

By: Small Business Marketing

Small Business Marketing — Wed, 12 Dec 2007 03:26:04 +0000

Thank you for the refresher into why the one column makes the most sense. Your example of the links making them go off from the message is very persuasive.

By: Scott P. DeMenter

Scott P. DeMenter — Sat, 06 Oct 2007 02:21:43 +0000

Let’s extend this little analogy to pop-windows which mimic inserts, sidebars which function like margin notes, and entry fields in place of reply cards. And in the spirit of one too many direct mail letters, these types of landing pages are so oft overwritten that you actually take a bit of pity on the poor copywriter who must face his children at the end of every workday.

If bad direct mail is junk mail, we shall from this day forward call a bad landing page a crash landing page. (Groan…)

By: How much is one good sales letter worth to your business? | make money blogging

Sat, 21 Jul 2007 19:32:15 +0000

[...] Here’s Brian Clark from Copyblogger has to say: How is an Effective Landing Page Like a Direct Mail Letter? [...]

By: Advertising Dan Kennedy Style- the 10 No B.S. rules - Idiot Affilate

Advertising Dan Kennedy Style- the 10 No B.S. rules - Idiot Affilate — Fri, 20 Jul 2007 05:14:08 +0000

[...] As a writer, ad copy has not been large on my list of things to-do. However, as I have become older, I realize that great things begin with great ad copy. I bet you Copyblogger would agree… [...]

By: Luke Faccini

Luke Faccini — Wed, 11 Jul 2007 19:48:42 +0000

Some feedback on the freeiq audio…

I cannot get into audio when it is captive in the page like that. Don’t get me wrong, I love audio books and listen to them every day. I found myself hitting stop and scanning the page for a way to download for later inclusion in my ipod playlist.

By: (EMP) E-Marketing Performance » : » Team Reading List 6.18.07

(EMP) E-Marketing Performance » : » Team Reading List 6.18.07 — Mon, 18 Jun 2007 14:06:34 +0000

[...] How is an Effective Landing Page Like a Direct Mail Letter? [...]

By: The Post Where I Single-Handedly Save Copywriting : The Copywriter Underground

The Post Where I Single-Handedly Save Copywriting : The Copywriter Underground — Mon, 18 Jun 2007 02:07:38 +0000

[...] find themselves trapped in a circular sales process, shuffled endlessly from sales letter to landing page to delayed fulfillment to landing page [...]

By: Susan Gunelius (MarketingBlurb.com)

Susan Gunelius (MarketingBlurb.com) — Sat, 16 Jun 2007 03:57:15 +0000

I prefer reading over audio. I would rather have the opportunity to skim over parts that are less interesting to me. That’s not an option with audio. I have to sit and listen to every word the speaker is saying, and I don’t typically care about every word. I never click on audio links online, but I read lots and lots of articles, posts, etc. I think giving people the option to listen to audio or read is the best way to go.

By: This Week In SEO - 6/15/07 - TheVanBlog

This Week In SEO - 6/15/07 - TheVanBlog — Sat, 16 Jun 2007 02:14:30 +0000

[...] How is an Effective Landing Page Like a Direct Mail Letter? [...]