Want to be a celebrity?
You can be.
I’m not talking about being famous like Tom Cruise. You’re likely too tall to pass for Tom Cruise, even if you’re female.
What I’m talking about is being the name that pops in a person’s head when a certain area of expertise is mentioned. You want to be the go-to individual for that particular niche, especially when a citation, quote, or interview is necessary for the media (social and traditional).
Business people have been writing articles for trade publications for decades in order to become niche experts. That’s why blogging for business is such a no-brainer, as long is you realize that the blog is a launch pad for other authority-building opportunities that build your brand.
Don’t get me wrong—having a strong Internet presence goes a very long way thanks to the ever-increasing use of search engines and the power of social media. That’s why small business blogging is far from dead and really only beginning. But to truly attain niche rock star status you need to push it into other areas.
For example, you can:
- publish in dead tree trade publications (it still works)
- seek broadcast media attention
- star in a radio show or podcast
- speak at conferences and trade shows
- run your own seminars
- write a book or produce an information product
- work out joint ventures with relevant players
- network like crazy based on all of the above
We’ll be talking about producing information products and joint venture strategies on Copyblogger in the near future. But what about those other tactics?
Someone who’s done just about all of those things in the last year or so in the SEO/social media marketing arena is Neil Patel. He’s literally been all over the place, and before you can give me an excuse why you can’t do the same, please realize that Neil has done all of this while still in college. Oh yeah, he also runs two companies in his “spare” time.
Probably one of the most remarkable things Neil did when starting out was contact prominent bloggers like Michael Arrington and Guy Kawaski and offer to do site optimization work for them for free. He did the same for quite a few other bloggers last year, including me, and never really asked for much in return. So naturally, everyone ends up talking about him.
That’s the ironic thing about “personal branding.” The key to effectively building your profile is the value you provide to others and what they say in result, not what you say about yourself.