What’s the secret to finding the remarkable reader benefit that leads to sales, publicity, links or attention?
It’s keying in on the right element of the story.
Recently, blog network b5 Media accepted venture capital in the amount of $2 million to further grow their business.
Certainly, a collection of blogs as a real business is interesting, especially to those outside of the blogosphere.
And a business built around a collection of blogs landing $2 million bucks is certainly interesting as well.
But what’s the angle that’s hooking the mainstream media? Let’s take a listen to b5 Media partner Darren Rowse on that:
I had interviews this week with two journalists about b5media and it was interesting to see that in both cases the story that they latched onto was that we’d built a company without having met each other.
Being interesting is just the baseline requirement.
The real hook is the part that’s fascinating.
Here’s ace copywriter John Carlton’s take on fishing for hooks.