Have you ever known what you want to say, but just can’t figure out how to say it? It’s certainly worth the extra effort to get it right, because the how will make the difference in the way your what is received and acted upon.
Some people are never short of words. Personally, I have good days and bad. Yet there are definitely ways to to get yourself out of the ditch when it comes to finding the right words and getting started.
Here are my tips for producing great copy even when your brain is not cooperating.
Do You Have a Point?
Before you write, you need to know what you’re going to say. Are you struggling because you don’t have a clear idea of the point you’re trying to make?
Start in the Middle
If getting starting is your problem, you might find it easier to begin with the “meat” of your article. Come back later to craft a killer headline and introduction. Again, this works because you are focusing on your point rather than your presentation. Sometimes this helps you later find an appetizing wrapper for the main dish.
Walk it Off
Maybe you just need a break. Walk away, do something else. Rest your brain. Come back refreshed and ready to go. Some of the greatest ideas in history have been arrived at on a zen-like stroll.
Email a Friend
At times we get brain cramp because we are trying too hard. Start writing an email with what you want to say as an informal quickie to a close friend. You could even start it as “I am trying to write this article about…”
Say it Out Loud
Just like writing an email could unlock your writing circuits, imagine you have a friend sitting there asking what you are writing about. What would you say?
This even works with inanimate or uninterested objects and pets. Because you have to make sense of a problem in your own mind in order to explain it to someone else you do not even need a reply, just to articulate it. The best name for this I have heard is Rubberducking.
Dump It and Edit
In most cases it is harder to get “something” written than it is to polish, so just try to dump the basics out of your head and onto paper and work on perfecting it later.
While some people seem to be able to channel Hemingway and write perfect prose on demand, the rest of us mere mortals have to work within the limitations of our imperfect grey matter. Hopefully these simple tips will help you next time you are in a fix.
How do you cope when your brain locks up? Let me know in the comments!
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