OK, enough with all my silly talk about writing for people first.
Let me tell you what you really want to know… how to write to rank well in Google.
Actually, I’ll just let Google tell you.
Our general advice is: Always focus on the users and not on search engines when developing your optimization strategy. Ask yourself what creates value for your users. Investing in the quality of your content and thereby earning natural backlinks benefits both the users and drives more qualified traffic to your site. … [K]eep in mind that nowadays search engines reward sweat-of-the-brow work on content that bait natural links given by choice.
I’ll elaborate next year.
Via Search Engine Land.