Comments on: How to Use Hype That Works

By: 40 Quick Tips and Ideas for Growing Your Hunting Business

40 Quick Tips and Ideas for Growing Your Hunting Business — Wed, 16 Sep 2009 10:43:12 +0000

[...] How to Use Hype That Works [...]

By: Easy way to write copy — webdesignability.com

Easy way to write copy — webdesignability.com — Tue, 09 Jun 2009 17:30:02 +0000

[...] How to Use Hype That Works (copyblogger.com) [...]

By: 4 Most Important Things You Need To Know About Blog Reader's Behavior

4 Most Important Things You Need To Know About Blog Reader's Behavior — Mon, 30 Mar 2009 12:02:18 +0000

[...] Don’t Make Exaggerated Claims That Can’t Be Fulfilled. [...]

By: RAY EDWARDS

RAY EDWARDS — Fri, 20 Mar 2009 17:13:02 +0000

I think it was Vic Schwab who wrote that the greatest factor in copywriting was romance. It’s interesting that there is no lack of HYPE in romantic language.

Listen how lovers talk to each other. ‘forever, cannot live without you, you are my sunshine, … worship the ground you walk on ..”

Can’t I be so in love with my product that I speak in those terms? Can’t this language express enthusiasm for my product. Does every statement needs a proof? Life would be very boring if this was true.

By: Steven Lewis

Steven Lewis — Sat, 21 Feb 2009 22:39:59 +0000

You know, I feel the most difficult position “hype” sometimes places people in… is trying to determine the validity factor of it. With so much ‘hype’ in both the professional type businesses and the greed-focused niches, people are subject to either taking action or not, in order to conclude the genuineness of the hype in question.

By: Connie Brooks

Connie Brooks — Fri, 20 Feb 2009 04:35:36 +0000

Wow!

What an article. I was having some trouble with my resume, and after reading this article I know what I am doing wrong.

It really helped me to remember that how I see myself is just as important as how I sell any product.

Thanks!

By: Domain Superstar

Domain Superstar — Thu, 19 Feb 2009 06:01:16 +0000

“Before making any concise and memorable claim to unparalleled excellence—prove it first.”

This is well put. It is much harder to “unconvince” the customer that your service or product is the best for what it is intended to do if it was the customer who first convinced themselves of it’s value (instead of being “sold”).

By: Links for 18th February 2009 | Velcro City Tourist Board

Links for 18th February 2009 | Velcro City Tourist Board — Thu, 19 Feb 2009 00:02:21 +0000

[...] How to Use Hype That Works [...]

By: Stephanie Valentine

Stephanie Valentine — Wed, 18 Feb 2009 21:03:53 +0000

Thank you for writing some sense amidst all the hype. We are all consumers and none of us like getting hype yet we let ourselves be fooled into writing it time and again. I’ve personally begun following those I consider the “quiet professionals” online, those who do offer proof and reason and credentials before claims. Thanks for putting this in black and white and may we all learn to follow the principles outlined here better and be less tempted to write bad hype!

By: Mickie Kennedy

Mickie Kennedy — Wed, 18 Feb 2009 17:59:02 +0000

Without either a guarantee or proof, it is out of desperation that people buy-in to gimmicky advertisements. If one was thinking logically, why would a a company sell wrinkle creams and diet pills that truly deliver the results claimed for 20 bucks? Haven’t people been looking for centuries for a fountain of youth and that “magic” diet pill? 20 bucks?