Internet Marketing for Smart People
The four pillars of online marketing success
Copyblogger has been delivering free online marketing advice for nearly 8 years, and we’ve found four themes that keep coming up.
So we created a series that works through these four themes, systematically introducing you to the most important concepts we think every online marketer must know about. It’s a 20-part course in Internet marketing that prepares you for the more in-depth newsletter content that follows (still all free).
These are the cornerstones of how to build and market a business with the Copyblogger model, using everything we’ve learned over the years. Ready?
Pillar 1: Relationships
Creating strong relationships with an audience is critical to everything we do here. Rather than constantly hunting down new customers, we’d much rather create a valued environment that benefits our existing readers and customers and keeps pulling them back. We don’t advertise in the traditional sense; instead, our readers do a great job of “spreading the word” for us.
It’s about having consummate respect, always, for your audience and your market.
It’s about focusing almost obsessively on their needs, over and above your own (and getting what you want, almost magically, in the process).
It’s about making a commitment to creating a quality experience for your readers and subscribers.
Pillar 2: Direct response copywriting
We certainly stay abreast of the latest social media trends (and sometimes create them), but underlying everything we do here is solid copywriting techniques.
Starting with a killer headline and moving strategically through the copy to a stirring call to action, traditional copywriting technique works amazingly well in social media.
“Old-fashioned” copywriting advice can make all the difference between a business or blog that limps along and one that truly thrives.
We’ll show you precisely what we mean in the initial issues of the newsletter.
Pillar 3: Content marketing
What’s the backbone of the Copyblogger formula?
Deliver great content.
Then keep delivering great content, but in a strategic and focused way.
Every once in awhile, make a great offer that benefits the reader and involves the exchange of cash money.
Of course, we’ll give you some more specifics on how to do that once you’re on board.
Pillar 4: Have something worth selling
Everyone is selling something. It might be a product, a service, a download, an idea, or a worthy cause.
Whatever you’re selling, it’s got to be worth the price. (And never forget that reader attention is a valuable commodity that’s in strictly limited supply.)
Whether you’re asking for dollars, euros, yen, or valuable time and attention, you’ve got to deliver something that towers above your asking price.
Bringing it all together
Each of these four pillars enhances the others. Together, they’re much stronger than they would be if any of the pillars were missing.
Internet Marketing for Smart People is a free 20-part course and ongoing newsletter that’s delivered via email. Each week you’ll get a new lesson on one of the four pillars.
You’ll get lots of pointers to archived Copyblogger content, but with a new frame that will help you “connect the dots” and start putting this advice to work in your own business. Of course, our advice will be supplemented and ever-evolving as the Internet marketing space changes (which is fast).
To make it work even better, we’ll also be including “behind the scenes” lessons that show you how we put our own marketing systems and launches together, and the role each piece plays.
Click the “Free Registration” button below, choose your username and password, and sign up for Internet Marketing for Smart People (plus instant access to 16 critical ebooks about every facet of effective online marketing).