So. You think you’ve got yourself a good blog post.
Now it’s time to edit that bad dog — ruthlessly. So that it has a fighting chance in the trenches.
This will allow you to shed excess copy so that you have a lean, muscular article.
But you’re not done. You also must ensure that your blog post has all of the essential ingredients it needs.
Ingredients like these, as presented in this infographic by our lead designer Rafal Tomal. Print it, pin it, but whatever you do … use it.
Want to publish this infographic on your own site?
Copy and paste this code into your blog post or web page:
Click to download a one-page PDF of these rules, suitable for printing and hanging near your workspace when you need to see it most.
Want more information on any of the 11 essential blog post ingredients? Use these links:
- Craft a magnetic headline.
- Open with a bang.
- Use persuasive words.
- Write damn good sentences.
- Insert killer bullet points.
- Create exquisite subheads.
- Tell a seductive story.
- Keep attention with internal cliffhangers.
- Choose an arresting image.
- Close with style.
- Be authentic.
This checklist of essential elements is to make your life simple because creating great content on a regular basis is hard work.
With each blog post you look at this list and say “Did I craft a magnetic headline? Did I open with a bang?” And so on.
The last thing you need is to wonder whether your article has everything it needs to satisfy your readers. Now you can evaluate your content at a glance and be sure it has every element it needs to deliver the results you need.