Comments on: Introducing The Lede: A Copywriting and Online Marketing Sheet http://www.copyblogger.com/introducing-the-lede/ Online marketing that works Mon, 21 May 2012 05:17:53 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Andy Nattan http://www.copyblogger.com/introducing-the-lede/#comment-1056140 Andy Nattan Tue, 22 Nov 2011 11:04:31 +0000 http://www.copyblogger.com/?p=21735#comment-1056140 Glad you enjoyed it Sarah! Can't believe I've only just spotted this. Thanks for mentioning me Robert! Glad you enjoyed it Sarah!

Can’t believe I’ve only just spotted this. Thanks for mentioning me Robert!

]]> By: Henry Louis http://www.copyblogger.com/introducing-the-lede/#comment-1050410 Henry Louis Fri, 04 Nov 2011 08:47:10 +0000 http://www.copyblogger.com/?p=21735#comment-1050410 Hi Robert. Very valuable information is posted. I have really enjoyed with this information. Thanks for sharing. Hi Robert. Very valuable information is posted. I have really enjoyed with this information. Thanks for sharing.

]]> By: Don Bates http://www.copyblogger.com/introducing-the-lede/#comment-1048995 Don Bates Tue, 01 Nov 2011 01:50:35 +0000 http://www.copyblogger.com/?p=21735#comment-1048995 Since most people have little or no clue what "lede" means, I offer the following: The “lede” is one of the most important parts of a news story or feature article. The word is pronounced like lead in "I was in the lead at the end of the race." In recent years, lead in this sense has begun to replace lede in articles and listings that refer to introductory paragraphs and sentences. But many journalists and editors, especially those who worked for newspapers that were typeset by hand or linotype machine (basically all newspapers until the 1970’s and1980’s), still prefer lede. Back then, people confused lead as in “leed” with the typesetting metal of the same spelling – an alloy of 85% lead. To avoid problems when editing or proofreading text for printing -- which often required instructions about adding the metal between sentences and paragraphs -- journalists opted for “lede” as the term for the introductory portion of a news story. According to the American Heritage Dictionary of the English Language, lede is an “Obsolete spelling of lead, revived in modern journalism to distinguish the word from lead, strip of metal separating lines of type,” but the spelling is no longer labeled as jargon by either AH or Merriam-Webster. MW says the first known use of “lede” was in 1976. The printed 2011 AP Stylebook doesn’t mention lede or lead, but in its online guide it uses lead as in “leed” in several entries. Since most people have little or no clue what “lede” means, I offer the following: The “lede” is one of the most important parts of a news story or feature article. The word is pronounced like lead in “I was in the lead at the end of the race.” In recent years, lead in this sense has begun to replace lede in articles and listings that refer to introductory paragraphs and sentences. But many journalists and editors, especially those who worked for newspapers that were typeset by hand or linotype machine (basically all newspapers until the 1970’s and1980’s), still prefer lede. Back then, people confused lead as in “leed” with the typesetting metal of the same spelling – an alloy of 85% lead.

To avoid problems when editing or proofreading text for printing — which often required instructions about adding the metal between sentences and paragraphs — journalists opted for “lede” as the term for the introductory portion of a news story. According to the American Heritage Dictionary of the English Language, lede is an “Obsolete spelling of lead, revived in modern journalism to distinguish the word from lead, strip of metal separating lines of type,” but the spelling is no longer labeled as jargon by either AH or Merriam-Webster. MW says the first known use of “lede” was in 1976. The printed 2011 AP Stylebook doesn’t mention lede or lead, but in its online guide it uses lead as in “leed” in several entries.

]]> By: Introducing The Lede: A Copywriting and Online Marketing Sheet … | The Way Of Making Money Online http://www.copyblogger.com/introducing-the-lede/#comment-1048941 Introducing The Lede: A Copywriting and Online Marketing Sheet … | The Way Of Making Money Online Mon, 31 Oct 2011 21:54:07 +0000 http://www.copyblogger.com/?p=21735#comment-1048941 [...] post: Introducing The Lede: A Copywriting and Online Marketing Sheet … Ce contenu a été publié le Non classé par marouane. Mettez-le en favori avec son [...] [...] post: Introducing The Lede: A Copywriting and Online Marketing Sheet … Ce contenu a été publié le Non classé par marouane. Mettez-le en favori avec son [...]

]]> By: Tracy Schutz http://www.copyblogger.com/introducing-the-lede/#comment-1048903 Tracy Schutz Mon, 31 Oct 2011 19:16:42 +0000 http://www.copyblogger.com/?p=21735#comment-1048903 This is a fabulous list! To those that are overwhelmed by the length of this list, this is why we have things like Delicious in this world. Save it and go back when you need it. --An "aha" moment if I ever saw one! {:>) I say no whining when we're given FREE resources all in one place! This is a fabulous list! To those that are overwhelmed by the length of this list, this is why we have things like Delicious in this world. Save it and go back when you need it. –An “aha” moment if I ever saw one! {:>) I say no whining when we’re given FREE resources all in one place!

]]> By: Peter Zmijewski http://www.copyblogger.com/introducing-the-lede/#comment-1048716 Peter Zmijewski Mon, 31 Oct 2011 09:57:41 +0000 http://www.copyblogger.com/?p=21735#comment-1048716 Hey,Really Great Post, I am looking forward for more post like these!!!!! Thanks for Sharing!!!!! Hey,Really Great Post,
I am looking forward for more post like these!!!!!
Thanks for Sharing!!!!!

]]> By: Thea | Write Change Grow http://www.copyblogger.com/introducing-the-lede/#comment-1048702 Thea | Write Change Grow Mon, 31 Oct 2011 08:28:20 +0000 http://www.copyblogger.com/?p=21735#comment-1048702 Hi Robert Thanks for the links, lots to explore here. I look forward to digesting these link posts going forward. Cheers Thea Hi Robert
Thanks for the links, lots to explore here. I look forward to digesting these link posts going forward.
Cheers
Thea

]]> By: Kreativ Theme http://www.copyblogger.com/introducing-the-lede/#comment-1048698 Kreativ Theme Mon, 31 Oct 2011 07:52:24 +0000 http://www.copyblogger.com/?p=21735#comment-1048698 Thanks for the nice read. I'm always interested in what's new on marketing and you guys have the best content around :) Thanks for the nice read. I’m always interested in what’s new on marketing and you guys have the best content around :)

]]> By: Liane | Blog Design Team http://www.copyblogger.com/introducing-the-lede/#comment-1048683 Liane | Blog Design Team Mon, 31 Oct 2011 05:54:32 +0000 http://www.copyblogger.com/?p=21735#comment-1048683 Nice quick digest! Looking forward to The Lede becoming a mainstay here in Copyblogger! Nice quick digest! Looking forward to The Lede becoming a mainstay here in Copyblogger!

]]> By: Gregory Ciotti http://www.copyblogger.com/introducing-the-lede/#comment-1048599 Gregory Ciotti Sun, 30 Oct 2011 22:14:24 +0000 http://www.copyblogger.com/?p=21735#comment-1048599 Glad to see this, as I was about to post the same thing. This is enough reading material for weeks rather than a few days, glad to see you guys trimming it down for the next one. Glad to see this, as I was about to post the same thing.

This is enough reading material for weeks rather than a few days, glad to see you guys trimming it down for the next one.

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