Comments on: Introducing the New SEO Book Sales Letter

By: SEO Book.com

SEO Book.com — Mon, 02 Mar 2009 20:10:36 +0000

How Salesmanship Can be Undermined by Competency & Expertise…

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By: Peter

Peter — Mon, 21 May 2007 19:17:31 +0000

@Sportcrazy: I agree. I’ve yet to meet a brit who responded positively to a long sales copy like that, instead of thinking it’s a rip-off and someone’s out to make a fast buck…

By: Pre-empting the Buyer: How to Increase Affiliate Conversions and Advertising Sales

Fri, 06 Apr 2007 23:35:03 +0000

[...] for Aaron Wall’s SEO Book (aff) and took a good look at the salesletter, which was apparently rewrote by Brian Clark late last year. The copy for the new sales letter was well done and I think the main improvement [...]

By: Joe Rahall

Joe Rahall — Fri, 09 Mar 2007 20:18:21 +0000

I like the new salesletter. I think that it improves the clarity and professionalism to a quality product.
I am glad the Affiliate button was removed from the sales page. This gives an affiliate a chance at a sale instead of the customer buying the book from his own affiliate link.

Keep up the good work.

Joe Rahall

By: Is the New SEO Book Sales Letter Working? | Copyblogger

Is the New SEO Book Sales Letter Working? | Copyblogger — Thu, 08 Mar 2007 17:30:57 +0000

[...] As many of you know, late last year I rewrote the sales page for Aaron Wall’s SEO Book (if you don’t own it yet, you should, and that’s my affiliate link). Aaron has come to some conclusions about the new copy, which he shares here. [...]

By: A Dose Full of Comment Spam, Long Copy Referrer Pages & SEO Tools - What Do YOU Think? | Search Engine Optimisation Ireland .:. Red Cardinal

Mon, 26 Feb 2007 10:28:18 +0000

[...] I’ve stuck my neck out on this issue once or twice (hello Copyblogger). I sometimes wonder if perhaps long copy is a peculiar American technique that we just don’t fall for this side of the pond? (And if you’re interested Brian Clarke, a.k.a. Copyblogger, has written a post about the death of long copy.) [...]

By: Ravi

Ravi — Sat, 03 Feb 2007 02:40:17 +0000

net-net: I like the new version better!

However, I do like the use of the big blocks with blue background on the old version. I think the old version would cater better to a “novice” who just lands on the page….whereas the new page caters more to a more saavy person.

I think the later would be more likely to purchase anyway….so I would bet you made the right call!

btw…would be awesome to get any stats on how the rewrite helped drive traffic….even in rough % terms. Do you think Aaron would agree to that level of disclosure?

By: The “Long Copy” format: can it work for you? | Marketing Pilgrim

Tue, 19 Dec 2006 03:32:59 +0000

[...] Brian Clark at Copyblogger, who rewrote the page for Aaron, unveiled the letter with an explanation on why the copy is so long (emphasis added): [...]

By: SEOBook.com Gets a New Sales Page | ePublishingDaily.com

SEOBook.com Gets a New Sales Page | ePublishingDaily.com — Tue, 12 Dec 2006 11:06:45 +0000

[...] Brian explains in quite good detail the reasons for some of the changes in his post – Introducing the New SEO Book Sales Letter. The appearance of the previous sales letter was out of character with the rest of the site, and also didn’t fit the growing stature SEO Book has gained in very respectable circles. It was important to change fonts, colors and information architecture to create a more suitable presentation. [...]

By: Amrit Hallan

Amrit Hallan — Mon, 11 Dec 2006 23:34:08 +0000

Well, friends, the more I think about it, the more convinced I am: no matter where you are, there is nothing like long copy or short copy; it’s only about good copy and bad copy.