Comments on: Is Branding Dead? http://www.copyblogger.com/is-branding-dead/ Copywriting and Content Marketing Strategies Thu, 18 Mar 2010 17:29:31 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Yasir Khan http://www.copyblogger.com/is-branding-dead/#comment-817515 Yasir Khan Sun, 07 Feb 2010 09:10:25 +0000 http://www.copyblogger.com/?p=4756#comment-817515 Great points. From what I can tell, if you actually commit for some time to the high standards you set for your business, you can condition your customers to give you preference over your competitors. Most of our customers are happy because of the timely and detailed customer services. I guess some would know that our prices are a little higher, but they still go with us because of the "branding". Great points.

From what I can tell, if you actually commit for some time to the high standards you set for your business, you can condition your customers to give you preference over your competitors.

Most of our customers are happy because of the timely and detailed customer services. I guess some would know that our prices are a little higher, but they still go with us because of the “branding”.

]]> By: Don’t Let Your Blog Readers Touch that Remote | Copyblogger http://www.copyblogger.com/is-branding-dead/#comment-744959 Don’t Let Your Blog Readers Touch that Remote | Copyblogger Tue, 13 Oct 2009 15:16:59 +0000 http://www.copyblogger.com/?p=4756#comment-744959 [...] dramas and sitcoms, mainstream news, Leno). The viewer always knows what to expect. Make sure your brand is just as clear. Your reader always needs to know just what she’s here [...] [...] dramas and sitcoms, mainstream news, Leno). The viewer always knows what to expect. Make sure your brand is just as clear. Your reader always needs to know just what she’s here [...]

]]> By: Day 9: Your Day to Shine! | The Savvy Freelancer http://www.copyblogger.com/is-branding-dead/#comment-742643 Day 9: Your Day to Shine! | The Savvy Freelancer Fri, 09 Oct 2009 16:10:56 +0000 http://www.copyblogger.com/?p=4756#comment-742643 [...] also suggest that you read Sonia Simone’s post about branding. It isn’t about USP per se, but if you substitute “USP” for [...] [...] also suggest that you read Sonia Simone’s post about branding. It isn’t about USP per se, but if you substitute “USP” for [...]

]]> By: Andy Wright http://www.copyblogger.com/is-branding-dead/#comment-735797 Andy Wright Thu, 01 Oct 2009 06:05:16 +0000 http://www.copyblogger.com/?p=4756#comment-735797 Great post. My biggest annoyance is 'branding campaigns'. Ad campaigns that seem to allow clients and agencies to absolve themselves from accountability. "It's not about sales, it's about awareness." Worries the hell out of me. I also posted about this: http://ow.ly/rNTs Great post.

My biggest annoyance is ‘branding campaigns’. Ad campaigns that seem to allow clients and agencies to absolve themselves from accountability. “It’s not about sales, it’s about awareness.” Worries the hell out of me.
I also posted about this: http://ow.ly/rNTs

]]> By: Harlan Kilstein http://www.copyblogger.com/is-branding-dead/#comment-734597 Harlan Kilstein Tue, 29 Sep 2009 20:52:46 +0000 http://www.copyblogger.com/?p=4756#comment-734597 I don't stop by here often enough but I'm glad I did. This post on branding displays the inner tension in the world of Internet Marketing today. The rumor is that people don't NEED to brand. Just show the down-home lonesome self look. But can anyone name large businesses that conduct themselves that way? This tension covers everything from sending out HTML or Text emails or adding a header to each email. It covers the current trend of bouncing from product launch to product launch rather than work hard and build a brand. Great article. Keep up the good stuff. Peace. I don’t stop by here often enough but I’m glad I did. This post on branding displays the inner tension in the world of Internet Marketing today.

The rumor is that people don’t NEED to brand. Just show the down-home lonesome self look.

But can anyone name large businesses that conduct themselves that way?

This tension covers everything from sending out HTML or Text emails or adding a header to each email.

It covers the current trend of bouncing from product launch to product launch rather than work hard and build a brand.

Great article.

Keep up the good stuff.

Peace.

]]> By: Wheatley & Timmons | PR Experts, Brand Consultants - Blog http://www.copyblogger.com/is-branding-dead/#comment-733723 Wheatley & Timmons | PR Experts, Brand Consultants - Blog Mon, 28 Sep 2009 14:20:32 +0000 http://www.copyblogger.com/?p=4756#comment-733723 [...] recent post by Sonia Simone of Copyblogger posed a question the other day, is branding dead?. The comments that followed quickly descended down the trail to tactics and thus left the real [...] [...] recent post by Sonia Simone of Copyblogger posed a question the other day, is branding dead?. The comments that followed quickly descended down the trail to tactics and thus left the real [...]

]]> By: Jon Pietz http://www.copyblogger.com/is-branding-dead/#comment-733232 Jon Pietz Sun, 27 Sep 2009 20:35:31 +0000 http://www.copyblogger.com/?p=4756#comment-733232 I agree with Boyd—brands are in the hearts and minds of your customers, but they're not something you can dictate. If you stand for something unique which is important to a group of people, then you are on your way to building a successful brand. I know of a local hardware store that has built a brand without any of the things we usually associate with branding: no logo, no ads, no tagline, no jingle, not even a website. Yet I have a very clear feeling about what they do for me that no other business can do. That's what a brand really is—the feeling people get when they think about you or do business with you. I defy you to name a successful business that has not created that. I agree with Boyd—brands are in the hearts and minds of your customers, but they’re not something you can dictate. If you stand for something unique which is important to a group of people, then you are on your way to building a successful brand. I know of a local hardware store that has built a brand without any of the things we usually associate with branding: no logo, no ads, no tagline, no jingle, not even a website. Yet I have a very clear feeling about what they do for me that no other business can do. That’s what a brand really is—the feeling people get when they think about you or do business with you. I defy you to name a successful business that has not created that.

]]> By: Claudia http://www.copyblogger.com/is-branding-dead/#comment-732562 Claudia Sat, 26 Sep 2009 19:08:18 +0000 http://www.copyblogger.com/?p=4756#comment-732562 My business promises a smart and fun connection with the argentine art scene. Thanks for helping me articulate it. I think it can stick. :) My business promises a smart and fun connection with the argentine art scene.

Thanks for helping me articulate it. I think it can stick. :)

]]> By: Tom http://www.copyblogger.com/is-branding-dead/#comment-732046 Tom Sat, 26 Sep 2009 00:35:03 +0000 http://www.copyblogger.com/?p=4756#comment-732046 Branding is the "B" in B.S. Branding is the “B” in B.S.

]]> By: Sonia Simone http://www.copyblogger.com/is-branding-dead/#comment-731440 Sonia Simone Fri, 25 Sep 2009 03:58:11 +0000 http://www.copyblogger.com/?p=4756#comment-731440 In case anyone is still unclear, I do not, myself, believe branding is dead. :) In case anyone is still unclear, I do not, myself, believe branding is dead. :)

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