Not very popular words, are they?
Quite frankly, I wasn’t initially sure whether I would be banished from the blogosphere for daring to use the word “sell” in my tagline.
Even “marketing” is a dirty word.
It’s now “unmarketing” or some crazy new word altogether.
Anyone who even uses the word ‘viral’ should be dragged out onto the streets and shot brutally…
For a group espousing authenticity and transparency, these people spend a lot of time trying to cover up what they do for a living.
And they are all praying for their ideas to go viral.
Now, some may feel that this qualifies as hypocrisy on their part.
No, not really.
It’s just selling.
If the audience doesn’t like a word, find one they do like.
So, I suppose I should go ahead and “re-brand” the word sell myself.
I’ll give it some thought over the weekend.
Hope you have a good one.
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