As many of you know, late last year I rewrote the sales page for Aaron Wall’s SEO Book (if you don’t own it yet, you should, and that’s my affiliate link). Aaron has come to some conclusions about the new copy, which he shares here.
Also, check out another project that I worked on for e-learning software company Articulate. In conjunction with a complete redesign of the site, I rewrote all the site copy, and moved to a headline-focused format (imagine that) for the home page, mission statement, and each product, such as the recently released Engage and Articulate Online.
Articulate is an awesome company headed up by CEO Adam Schwartz, one of the coolest clients I’ve ever worked with, in any field. If all clients were like Adam, I’d probably take on more of them.