Comments on: Is the New SEO Book Sales Letter Working?

By: What is problem solving?

What is problem solving? — Sun, 06 Jan 2008 03:02:56 +0000

[...] we need to spend more money on advertising… bad choice. How do you know it’s not a poorly perceived sales letter (or something like that) that’s hindering you? Think about [...]

By: Website Analysis - Phil Gerbyshak's Make It Great « //engtech

Website Analysis - Phil Gerbyshak's Make It Great « //engtech — Sat, 31 Mar 2007 19:23:35 +0000

[...] Phil wants to sell his book… but where does he convince people to buy it? Having the image on the book in the sidebar go directly to PayPal is no good because the reader doesn’t know anything about the book yet. He needs a landing page that tells people why buying a copy of Make It Great is such a good idea. A good resource for advice is Copyblogger’s tutorial on how he rewrote the landing page for Aaron Wall’s SEOBook. [...]

By: Menguzar

Menguzar — Fri, 16 Mar 2007 17:30:24 +0000

I certainly did. The old one is not even worth talking about here and the new one is certainly better than that. But, that doesn’t make it feel less get-rich-quickish for me

By: Brian

Brian — Fri, 16 Mar 2007 17:07:07 +0000

Make sure you go look at what the SEO Book sales page looked like before… from your comments, I’m guessing you haven’t.

By: Menguzar

Menguzar — Fri, 16 Mar 2007 17:04:18 +0000

The SEO Book sales letter, in itself, is not bad.

But I guess the problem is it really looks and smells like all those “get-rich-quick” books’ sales copies. The content is engineered, that’s for sure. Maybe the presentation is what makes it feel like this.

Then again, those get-rich-quick books DO sell, don’t they?

I’m not an expert on copywriting so maybe I’m just mumbling but I wanted to share my feelings about it.

By: Stuart

Stuart — Wed, 14 Mar 2007 22:03:54 +0000

I sent over 800 referrals to the sales letter during the past 6 months with no sales so I found myself pulling the banner from my site yesterday actually.

By: Drew Staufer

Drew Staufer — Mon, 12 Mar 2007 18:50:33 +0000

First of all great stuff. You instantly know what the company is about within 5 seconds of viewing the home page.

A few quick questions:

Did you personally redesign the pages?

Was the design done before the copy was written, and if so, did you see the redesign to make your content work with the design?

Did someone else redesign the site once you had the content written?

Either way I think it’s very impressive. It all works very well together.

Great Job!!

By: Shane

Shane — Sat, 10 Mar 2007 22:45:27 +0000

Ok. Thanks Gabe. I’ll look into your forums.

Regards
Shane

By: Gabe Anderson

Gabe Anderson — Sat, 10 Mar 2007 14:44:22 +0000

Thanks for the feedback, Alexander! We'll take that into consideration. Shane- Many of our customers use Camtasia to complement content they create with our products. For example, a screen recording you create with Camtasia can be published as Flash and embedded in Articulate Presenter as one slide in a course. I think you'll find that Camtasia and Presenter are very different products. There are lots of references to Camtasia in our forums (like here).

By: Shane

Shane — Sat, 10 Mar 2007 01:55:43 +0000

Sorry…”I”mpressive (unlike my spelling).