Comments on: What Jergens Hand Soap Can Teach You About Crafting Compelling Copy

By: couchnap

couchnap — Wed, 22 Jul 2009 18:11:08 +0000

While the kids are catching fireflies you can catch a break with Fresh Air Bug Relief. Win back your starlit summer nights with one spray of refreshing, non-toxic pest relief! Smell the fresh air and enjoy the bug-free peace and quiet all at once!

By: Kristina

Kristina — Sat, 08 Nov 2008 04:56:34 +0000

Enjoy the gentle hospitality of a Southern summer night without the gnawing irritation of mosquitos and no-see-ems. One spritz of Freshair will leave your skin feeling smooth, clear, and protected, leaving you to discover that hidden pocket of time between the glare of day and the shadow of night, bug free.

Great exercise. Now if you’ll excuse me, I feel the urge wash my hands.

By: Justin Pinkus

Justin Pinkus — Sun, 26 Oct 2008 21:00:13 +0000

Relax peacefully, dusk or dawn, worry-free. With the surprisingly invigorating scents of Serenity Outdoors, you will now have a sensible solution for an edible sunscreen and bug repellent. Incredibly smooth, irresistibly scented, child-safe, lasts all day.

By: What Bloggers Can Learn from Angelina Jolie

What Bloggers Can Learn from Angelina Jolie — Wed, 24 Sep 2008 12:37:45 +0000

[...] to reproduce it with our own touch. Whether it is an actress’s success or directions on the back of a soap bottle, there is always something to [...]

By: contentgrrl

contentgrrl — Fri, 19 Sep 2008 21:11:28 +0000

SkinSoSoft Clear and Smooth…skin unmarred by the mosquito.

Surprisingly scentless…SkinSoSoft Clear quenches your thirsty surfaces while it sends a secret signal to repel those pests.

Staying power…at dusk, out late, and even dawn you’ll find relief with SkinSoSoft.

By: Jessica

Jessica — Fri, 19 Sep 2008 14:35:16 +0000

Free yourself and your skin from mosquito bites. Clean scented, oil free Bug-Be-Gone goes on smooth and stops irritating insects in their tracks. Enjoy the freedom of the outdoors without unwanted souvenirs.

By: Prabu

Prabu — Fri, 19 Sep 2008 14:14:54 +0000

Let Master Mosquito Repellent make peace with the mosquitoes. You deserve to sleep like a king.

By: Ling

Ling — Wed, 17 Sep 2008 06:41:44 +0000

I love reading the sentences in the household products, stationery to learn the good and not so good points as well.
It always amazes me on the power of words on psychology of selling.
How cool this is…
*James: Tks for sharing

Cheers.

By: Karen

Karen — Tue, 16 Sep 2008 15:40:52 +0000

My mosquito repellent copy:

NEVER BE BITTEN AGAIN. That’s right…just one application of Organic Mosquito Killer means you’ll be mosquito-free all night long — without poisoning yourself in the process. We guarantee it.

By: aakriti

aakriti — Tue, 16 Sep 2008 12:02:38 +0000

Interesting co-relation between the copy & the reader’s senses!
Thanks for highlighting something we usually don’t realise.