Comments on: “Keep it Simple, Stupid” Applies to Your Landing Pages, Too!

By: Roberta Rosenberg

Roberta Rosenberg — Fri, 26 Feb 2010 02:04:16 +0000

My pleasure, Esther!

By: Esther

Esther — Fri, 26 Feb 2010 01:56:49 +0000

Great points Roberta! Helpful and very practical. It’s so easy to get caught up in what you’re writing or designing and forget all the important tips that make your page successful…I want to keep this article in my back pocket!

By: Jennifer White

Jennifer White — Thu, 29 Oct 2009 19:58:11 +0000

Great points about the single objective. We tried the double objective with two products for sale on our site on the same page. It backfired badly. In the end people prefer to follow one simple path to one product. Right on. Thanks for the article.

By: Amer

Amer — Sun, 25 Oct 2009 03:41:21 +0000

I run a classified website and I am pondering with the idea of making my landing page the homepage since it displays all my ads (with a javascript carousel). My goal is to attract traffic as opposed to generating ads since I have another marketing scheme in place for that. What do you think Roberta?

By: Dhane Diesil

Dhane Diesil — Tue, 01 Jul 2008 07:33:04 +0000

I’ll definitely agree with the last point. One thing that irritates me the most is when I’m reading a page, and a pop up comes up or another window opens up that makes me lose focus.

By: Things I learned about blogging in a pool hall | shanehigginbottom.com

Things I learned about blogging in a pool hall | shanehigginbottom.com — Mon, 31 Dec 2007 15:52:18 +0000

[...] objective and it needs to be done in a hurry.GET Bookings. MAKE MONEY Links to help you out.Keep it simple stupid applies to your landing pages too Landing page confusion I’ll follow up with another post or video. You need [...]

By: OM Strategy » A Masterclass In Keeping Your Homepage Simple - Online Marketing Advice, Tactics & Strategy

Mon, 26 Nov 2007 21:36:32 +0000

[...] “Keep It Simple Stupid” Landing Pages – Roberta Rosenberg @ Copyblogger [...]

By: Mega Money

Mega Money — Fri, 12 Oct 2007 14:45:56 +0000

The art of the writer is in the copy itself. The copy is in the writer itself. The experience is two-fold and co-existential in its entirety. Peace.

By: Jeremy

Jeremy — Fri, 14 Sep 2007 16:14:33 +0000

I have a more specific question, though: what if you really do need to offer multiple options? In my case, the traffic we’ll be attracting could be interested in one of two very different services — and most of the keywords that perform well for us are not specific to one or the other. The landing page needs to send visitors down one path or the other.
The example I’ve found so far is Monster: if click one of their SEM links, often you’ll get to a page that is set up 50-50 between “find a job” and “advertise a job.” But having worked at Monster, I’m not convinced that their approach is the best.
Would appreciate any feedback you have!

By: Scientific Ink » Blog Archive » links for 2007-09-03

Scientific Ink » Blog Archive » links for 2007-09-03 — Mon, 03 Sep 2007 23:27:50 +0000

[...] “Keep it Simple, Stupid” Applies to Your Landing Pages, Too! | Copyblogger In every case, landing page effectiveness and measured conversion increased significantly when choices and unnecessary distractions were eliminated — and the overall design and orientation of the page emphasized the call to action. (tags: pay ads webdesign design landingpage Marketing) [...]