Comments on: “Kids Eat Free” and Other Irresistible Offers http://www.copyblogger.com/kids-eat-free/ Online marketing that works Thu, 09 Feb 2012 12:07:38 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: TWE http://www.copyblogger.com/kids-eat-free/#comment-1077793 TWE Tue, 07 Feb 2012 20:20:22 +0000 http://www.copyblogger.com/kids-eat-free/#comment-1077793 Oh, we also are developing an newsletter campaign and offering a great ebook with sign up but we want to give MORE! Oh, we also are developing an newsletter campaign and offering a great ebook with sign up but we want to give MORE!

]]> By: TWE http://www.copyblogger.com/kids-eat-free/#comment-1077792 TWE Tue, 07 Feb 2012 20:18:35 +0000 http://www.copyblogger.com/kids-eat-free/#comment-1077792 Good article. I operate an adult toy store and while it seemed it would be rather easy to come up with an irresistible offer, it has been quite a challenge and we've yet to come up with something that stands out. We have free shipping - so do our competitors We produce our own videos - so do our competitors and they even have their own tube site We run our own radio station - our competitors do not Why by far have to most well designed and easy to use site compared to our competitors but while that helps, that's hardly an irresistible offer. We have 24 hour 50% off sales every day - our competitors don't but we also haven't decided if we'll keep this since we really haven't officially launched the site yet. We offer discreet shipping/packaging - So do our competitors of course We can't "shine" too much on our return policy well because... yeah. We don't want those back. :) ..... Hmmm I've been really thinking about this and I feel we still have a lot to offer, we're just failing to communicate this into an irresistible offer we can stand by. We feel so ready to have a good, fun time with our customers. Any thoughts on where to start? We are in the process of going through our products to make sure they are all good quality (eventually we'll have product use videos). We are planning a radio show later this year that will allow customers to call in and tell their crazy stories. But it seems our offer should revolve around our service.... Good article. I operate an adult toy store and while it seemed it would be rather easy to come up with an irresistible offer, it has been quite a challenge and we’ve yet to come up with something that stands out.

We have free shipping – so do our competitors
We produce our own videos – so do our competitors and they even have their own tube site
We run our own radio station – our competitors do not
Why by far have to most well designed and easy to use site compared to our competitors but while that helps, that’s hardly an irresistible offer.
We have 24 hour 50% off sales every day – our competitors don’t but we also haven’t decided if we’ll keep this since we really haven’t officially launched the site yet.
We offer discreet shipping/packaging – So do our competitors of course
We can’t “shine” too much on our return policy well because… yeah. We don’t want those back. :) …..

Hmmm I’ve been really thinking about this and I feel we still have a lot to offer, we’re just failing to communicate this into an irresistible offer we can stand by. We feel so ready to have a good, fun time with our customers.

Any thoughts on where to start?

We are in the process of going through our products to make sure they are all good quality (eventually we’ll have product use videos). We are planning a radio show later this year that will allow customers to call in and tell their crazy stories. But it seems our offer should revolve around our service….

]]> By: Free Samples, Trials, and Irresistible Offers :A Touch of Business Blog http://www.copyblogger.com/kids-eat-free/#comment-1018947 Free Samples, Trials, and Irresistible Offers :A Touch of Business Blog Wed, 01 Jun 2011 17:20:23 +0000 http://www.copyblogger.com/kids-eat-free/#comment-1018947 [...] “Kids Eat Free” and Other Irresistible Offers [...] [...] “Kids Eat Free” and Other Irresistible Offers [...]

]]> By: Frank J. Kenny http://www.copyblogger.com/kids-eat-free/#comment-1012925 Frank J. Kenny Wed, 20 Apr 2011 03:26:05 +0000 http://www.copyblogger.com/kids-eat-free/#comment-1012925 Great stuff Brian. I have been posting my heart out and rarely offering anything other than more content. Time for me to make a compelling offer, perhaps an ebook in exchange for emails. Plus an autoresponder campaign with multiple videos and then a higher end training video or webinar series. Frank Great stuff Brian. I have been posting my heart out and rarely offering anything other than more content. Time for me to make a compelling offer, perhaps an ebook in exchange for emails. Plus an autoresponder campaign with multiple videos and then a higher end training video or webinar series.

Frank

]]> By: 6 Questions to Ask Before You Spend a Dime on Graphic Design | Copyblogger http://www.copyblogger.com/kids-eat-free/#comment-1003183 6 Questions to Ask Before You Spend a Dime on Graphic Design | Copyblogger Thu, 03 Mar 2011 03:19:13 +0000 http://www.copyblogger.com/kids-eat-free/#comment-1003183 [...] Creating an irresistible offer is at the heart of any marketing piece. Even if you’re simply sharing information, make sure it’s presented so that you solve problems, meet needs, and deliver value. [...] [...] Creating an irresistible offer is at the heart of any marketing piece. Even if you’re simply sharing information, make sure it’s presented so that you solve problems, meet needs, and deliver value. [...]

]]> By: Free Samples, Trials, and Irresistible Offers http://www.copyblogger.com/kids-eat-free/#comment-1000858 Free Samples, Trials, and Irresistible Offers Thu, 17 Feb 2011 17:37:31 +0000 http://www.copyblogger.com/kids-eat-free/#comment-1000858 [...] “Kids Eat Free” and Other Irresistible Offers [...] [...] “Kids Eat Free” and Other Irresistible Offers [...]

]]> By: Make an offer that visitors can’t refus… « Rocking the PJs http://www.copyblogger.com/kids-eat-free/#comment-995783 Make an offer that visitors can’t refus… « Rocking the PJs Wed, 19 Jan 2011 05:15:56 +0000 http://www.copyblogger.com/kids-eat-free/#comment-995783 [...] Make an offer that visitors can’t refuse. Check out your site to make sure that you’re giving your visitors a reason to pick your company out of an overcrowded field.101 Five-Minute Fixes to Incrementally Improve Your Web Site   [...] [...] Make an offer that visitors can’t refuse. Check out your site to make sure that you’re giving your visitors a reason to pick your company out of an overcrowded field.101 Five-Minute Fixes to Incrementally Improve Your Web Site   [...]

]]> By: Checkpoint43 http://www.copyblogger.com/kids-eat-free/#comment-975373 Checkpoint43 Thu, 18 Nov 2010 18:08:11 +0000 http://www.copyblogger.com/kids-eat-free/#comment-975373 Hi Jef, You should add something like this: "This workshop will positively change your life forever"... or your money back. The money back guarantee makes the offer irresistible. It says "If I don't deliver quality, you get some sort of compensation". You could also offer something that your competitors don't. For example, FedEx promises to deliver packages overnight. When they offer a service like that, they don't have to add create a compensation deal. Hi Jef,

You should add something like this:

“This workshop will positively change your life forever”… or your money back.

The money back guarantee makes the offer irresistible.
It says “If I don’t deliver quality, you get some sort of compensation”.

You could also offer something that your competitors don’t.
For example, FedEx promises to deliver packages overnight.

When they offer a service like that, they don’t have to add create a compensation deal.

]]> By: Tito Philips, Jnr. http://www.copyblogger.com/kids-eat-free/#comment-975337 Tito Philips, Jnr. Thu, 18 Nov 2010 16:11:49 +0000 http://www.copyblogger.com/kids-eat-free/#comment-975337 Thanks for the tips Brian, I'm considering integrating the money back guarantee offer into my business. Thanks for the tips Brian, I’m considering integrating the money back guarantee offer into my business.

]]> By: Your Readers Buy Products! Do You Offer Them? | Wizpress.com http://www.copyblogger.com/kids-eat-free/#comment-975038 Your Readers Buy Products! Do You Offer Them? | Wizpress.com Tue, 16 Nov 2010 22:33:42 +0000 http://www.copyblogger.com/kids-eat-free/#comment-975038 [...] PS: Brian Clark provides a good post on offers here. [...] [...] PS: Brian Clark provides a good post on offers here. [...]

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