Comments on: “Kids Eat Free” and Other Irresistible Offers http://www.copyblogger.com/kids-eat-free/ Copywriting and Content Marketing Strategies Fri, 19 Mar 2010 18:16:50 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: How to Write Sticky Copy for Print and Social Media | NextDayFlyers.com Blog http://www.copyblogger.com/kids-eat-free/#comment-807942 How to Write Sticky Copy for Print and Social Media | NextDayFlyers.com Blog Fri, 22 Jan 2010 20:31:42 +0000 http://www.copyblogger.com/kids-eat-free/#comment-807942 [...] “Kids Eat Free” and Other Irresistible Offers Share and Enjoy: [...] [...] “Kids Eat Free” and Other Irresistible Offers Share and Enjoy: [...]

]]> By: Alex http://www.copyblogger.com/kids-eat-free/#comment-790742 Alex Tue, 22 Dec 2009 23:12:08 +0000 http://www.copyblogger.com/kids-eat-free/#comment-790742 The fact about "Offers" is absolutely right.Nowadays everybody is offering you something... like burger @ $1... But before you offer something you still need to understand the mind of your consumers if this is really going to work or not. The fact about “Offers” is absolutely right.Nowadays everybody is offering you something… like burger @ $1…
But before you offer something you still need to understand the mind of your consumers if this is really going to work or not.

]]> By: Daniel Johnston http://www.copyblogger.com/kids-eat-free/#comment-790736 Daniel Johnston Tue, 22 Dec 2009 22:54:09 +0000 http://www.copyblogger.com/kids-eat-free/#comment-790736 For better or for worse, people care about, in my opinion, money the most. It may not be what they most value, but certainly almost everyone spends most of their time trying to gain money. Another thing that people value is time. Time is money for a lot of people. The opportunity to save one or both of these two assets is very compelling for people. Especially in a limited time. That gets people nervous/scared/excited, and when they are like that, they tend to make irrational decisions. Combining all that will definitely boost your chances of getting a sale. Thanks. For better or for worse, people care about, in my opinion, money the most. It may not be what they most value, but certainly almost everyone spends most of their time trying to gain money.

Another thing that people value is time. Time is money for a lot of people.

The opportunity to save one or both of these two assets is very compelling for people. Especially in a limited time. That gets people nervous/scared/excited, and when they are like that, they tend to make irrational decisions. Combining all that will definitely boost your chances of getting a sale.

Thanks.

]]> By: rsc http://www.copyblogger.com/kids-eat-free/#comment-737234 rsc Sat, 03 Oct 2009 03:46:14 +0000 http://www.copyblogger.com/kids-eat-free/#comment-737234 Sweet examples! This is really good info – you’ve got yourself a reader! Sweet examples! This is really good info – you’ve got yourself a reader!

]]> By: ravi http://www.copyblogger.com/kids-eat-free/#comment-730849 ravi Thu, 24 Sep 2009 10:08:40 +0000 http://www.copyblogger.com/kids-eat-free/#comment-730849 Wow, that was an excellent article! Thank you for these insights…will definitely check out the book you made reference to (All Marketers are Liars is, indeed, awesome) Wow, that was an excellent article! Thank you for these insights…will definitely check out the book you made reference to (All Marketers are Liars is, indeed, awesome)

]]> By: Writing (Blogging) for Sales Conversion | Better Closer | Sales Improvement http://www.copyblogger.com/kids-eat-free/#comment-698697 Writing (Blogging) for Sales Conversion | Better Closer | Sales Improvement Tue, 18 Aug 2009 15:20:09 +0000 http://www.copyblogger.com/kids-eat-free/#comment-698697 [...] Irresistible offers of course. Brian Clark is so right in this comment: It’s troubling to see so many companies and solos trying to gain business online, yet without ever making a compelling offer. There’s no apparent reason why someone should select you from the overcrowded field, because often you’ve made no express offer at all. [...] [...] Irresistible offers of course. Brian Clark is so right in this comment: It’s troubling to see so many companies and solos trying to gain business online, yet without ever making a compelling offer. There’s no apparent reason why someone should select you from the overcrowded field, because often you’ve made no express offer at all. [...]

]]> By: Ways to Improve Your Website « Your Techbox http://www.copyblogger.com/kids-eat-free/#comment-671036 Ways to Improve Your Website « Your Techbox Wed, 15 Jul 2009 18:09:42 +0000 http://www.copyblogger.com/kids-eat-free/#comment-671036 [...] Make an offer that visitors can’t refuse. Check out your site to make sure that you’re giving your visitors a reason to pick your company out of an overcrowded field. [...] [...] Make an offer that visitors can’t refuse. Check out your site to make sure that you’re giving your visitors a reason to pick your company out of an overcrowded field. [...]

]]> By: checkpoint43 http://www.copyblogger.com/kids-eat-free/#comment-566049 checkpoint43 Sun, 04 Jan 2009 22:02:46 +0000 http://www.copyblogger.com/kids-eat-free/#comment-566049 I think Domino's is misinterpreted, even by marketing experts. They believe Domino's 30 minute delivery guarantee made them stand out. I agree that it helped, but I think it was the fact that Domino's was the first restaurant that did not offer dine-in service. Other restaurants offered delivery, but delivery was a secondary service. The customer felt that the restaurant would have to "break routine" in order to bring food to their door. Domino's made their delivery service the main focus of their restaurant, and that is what made them stand out from the competition. If you want tasty pizza, and a friendly atmosphere, then you don't want Domino's. Their singular point was that they deliver. They even took out the tables and chairs to prove that point. 30 minutes or free was just a sales pitch to get you to notice how they focus on delivery only. Swisslogic's motto "Getting the job done right, the first time" isn't an irresistible offer because it doesn't stand out. I assume you offer great graphics, but all web designers offer that. These are your restaurant's tables and chairs. What are the tables and chairs of your service, and can you get rid of them to make you different from the competition? What is your new focus? What catchphrase can you use to describe it? I'm still working on mine. Maybe I need to get rid of some tables and chairs myself. I think Domino’s is misinterpreted, even by marketing experts. They believe Domino’s 30 minute delivery guarantee made them stand out. I agree that it helped, but I think it was the fact that Domino’s was the first restaurant that did not offer dine-in service.

Other restaurants offered delivery, but delivery was a secondary service. The customer felt that the restaurant would have to “break routine” in order to bring food to their door.

Domino’s made their delivery service the main focus of their restaurant, and that is what made them stand out from the competition. If you want tasty pizza, and a friendly atmosphere, then you don’t want Domino’s.

Their singular point was that they deliver. They even took out the tables and chairs to prove that point.
30 minutes or free was just a sales pitch to get you to notice how they focus on delivery only.

Swisslogic’s motto “Getting the job done right, the first time” isn’t an irresistible offer because it doesn’t stand out.
I assume you offer great graphics, but all web designers offer that. These are your restaurant’s tables and chairs.

What are the tables and chairs of your service, and can you get rid of them to make you different from the competition?
What is your new focus?
What catchphrase can you use to describe it?

I’m still working on mine. Maybe I need to get rid of some tables and chairs myself.

]]> By: 8 » Blog Archive » Why Marketing is theeee Most Profitable Skill EVAR! http://www.copyblogger.com/kids-eat-free/#comment-391017 8 » Blog Archive » Why Marketing is theeee Most Profitable Skill EVAR! Sat, 17 May 2008 21:17:33 +0000 http://www.copyblogger.com/kids-eat-free/#comment-391017 [...] http://www.copyblogger.com/kids-eat-free/ http://www.copyblogger.com/the-offer/ [...] [...] http://www.copyblogger.com/kids-eat-free/ http://www.copyblogger.com/the-offer/ [...]

]]> By: SWISSLOGIC http://www.copyblogger.com/kids-eat-free/#comment-387417 SWISSLOGIC Tue, 13 May 2008 22:10:10 +0000 http://www.copyblogger.com/kids-eat-free/#comment-387417 Great simplification of what the book states without losing any of the meat. Loved it. I own the book but reading this article was a GREAT brush-up. I recommend the strategy to all my friends and partners whenever applicable. As Mark points out, without a compelling / irresistible offer, you've got little to no chance at succeeding in your space. I am a partner at SWISSLOGIC. SWISSLOGIC is an Internet development firm that provides website design, software development and online marketing and optimization. Our irresistible offer is variation of FedEx's however with emphasis on getting the job done right, the first time. I'd love to read other [working] irresistible offers. Share yours! Great simplification of what the book states without losing any of the meat. Loved it. I own the book but reading this article was a GREAT brush-up.

I recommend the strategy to all my friends and partners whenever applicable. As Mark points out, without a compelling / irresistible offer, you’ve got little to no chance at succeeding in your space.

I am a partner at SWISSLOGIC. SWISSLOGIC is an Internet development firm that provides website design, software development and online marketing and optimization. Our irresistible offer is variation of FedEx’s however with emphasis on getting the job done right, the first time.

I’d love to read other [working] irresistible offers. Share yours!

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