It’s been almost two years since I got the email.
It was late on a Tuesday night. I was drinking something good and wondering how the rent was going to be paid when it came through …
“Sonia and I want to hire you,” Brian Clark wrote. I was not a professional copywriter. I had not spent $100,000 on ad school tuition. I was not well known on the Internet or elsewhere.
I may tell the entire story later, but the primary reason Brian and Sonia hired me for this gig revolved around a sustained demonstration of my abilities as a writer. Specifically, I’d written and published over 300 poems to my website over a period of three years.
Now, poetry ain’t copywriting, but whether you’re a freelancer or a business owner, regularly publishing your expertise to the open web can be one of the most profitable uses of your time and resources.
The question is: how do you publish your content in a way that grabs attention and doesn’t keep you up all night hacking code?
Here are some answers …
How to (Easily) Build Your Digital Platform
When it comes to website design, search optimization, and security, our StudioPress team has done the heavy lifting for you.
Check out these four hand-made designs (or, easily choose another WordPress theme) from the StudioPress.com workbench that’ll provide the perfect frame to showcase and demonstrate your expertise and talent:
1. More pixels, less problems
If you want to give your content some breathing room, here you go.
Named after its width in pixels, the eleven40 theme gives you a rarely seen spaciousness to show off your best work.
And when your audience wants to find you on a mobile device, it’ll instantly detect it and automatically adjust to the perfect size and layout.
2. All things being equal …
In the business of selling products, services, or ideas online, your design needs to be pleasing. But it also needs to work.
How readable do you want your content to be? What action do you want your audience to take? Hint: It initially involves people signing up to get email from you.
Symmetry in form and function is difficult to achieve, but if that’s what you’re after (plus outstanding email opt-in conversions and mobile ready), get into Balance …
3. Ready for your closeup?
A photographer’s website should never get in the way of her photography.
From the first click to the last, your audience should be gasping at the beauty of your work, not the technical sophistication of your web design.
The Landscape theme hides its own beauty and sophistication in service to your content, invisibly framing it while helping to convert lookers into buyers.
4. Less never did so much
Maybe it’s the economy. Maybe it’s that monthly bill you’ve been paying for that storage unit across town. Or, maybe it’s just something in the water.
Whatever it is, the beauty and power of minimalism has taken root in our culture — and it’s not going anywhere. To that end, we’ve designed the elegant and supremely unfettered Minimum theme.
At a glance, you’ll see that it is utterly … uncomplicated.
72,055 people take WordPress further with StudioPress
Here’s the short version …
Our Genesis Framework for WordPress empowers you to quickly and easily build incredible websites with WordPress.
With search-optimized code and functions, 47 turn-key designs, and unlimited support, updates, and websites you can build, Mashable calls Genesis the “best of the best” among premium WordPress themes.
Serious online publishers trust Genesis to provide a solid foundation for their sites. By serious, I mean people planning to get somewhere with this Internet thing.
Whether you’re a novice, or an advanced developer, Genesis provides you with the rock-solid infrastructure to take WordPress places you never thought it could go.