Comments on: Landing Page Makeover Clinic #13: CrystalReportsBook.com http://www.copyblogger.com/landing-page-makeover-13/ Copywriting and Content Marketing Strategies Mon, 15 Mar 2010 10:30:46 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Internet Marketing Week in Review http://www.copyblogger.com/landing-page-makeover-13/#comment-790008 Internet Marketing Week in Review Mon, 21 Dec 2009 17:01:20 +0000 http://www.copyblogger.com/?p=2322#comment-790008 [...] Landing Page Makeover #13 from CopyBlogger [...] [...] Landing Page Makeover #13 from CopyBlogger [...]

]]> By: ravi http://www.copyblogger.com/landing-page-makeover-13/#comment-732523 ravi Sat, 26 Sep 2009 17:44:17 +0000 http://www.copyblogger.com/?p=2322#comment-732523 I know it can seem like spin, but I’m not talking about “tempering the sneakiness”. I’m saying don’t be sneaky. Change the offering so that it actually is a benefit to the user. I know it can seem like spin, but I’m not talking about “tempering the sneakiness”. I’m saying don’t be sneaky. Change the offering so that it actually is a benefit to the user.

]]> By: Maria Reyes-McDavis - Social Marketing with Impact http://www.copyblogger.com/landing-page-makeover-13/#comment-612362 Maria Reyes-McDavis - Social Marketing with Impact Mon, 06 Apr 2009 21:20:54 +0000 http://www.copyblogger.com/?p=2322#comment-612362 <strong>Internet Marketing Week in Review...</strong> Blogging and Blog Marketing How to Effectively Educate Your Blog Readers from ProBlogger 10 Tips for Success Blogger Outreach Program from The Caffeinated Blog Internet Marketing How Can Content Publishers Benefit from Google Universal Search from Sub... Internet Marketing Week in Review…

Blogging and Blog Marketing
How to Effectively Educate Your Blog Readers from ProBlogger
10 Tips for Success Blogger Outreach Program from The Caffeinated Blog

Internet Marketing
How Can Content Publishers Benefit from Google Universal Search from Sub…

]]> By: CPAs, Twitter for Biz, Landing Page Makeover, White House Blog | Scrappy Marketing http://www.copyblogger.com/landing-page-makeover-13/#comment-586789 CPAs, Twitter for Biz, Landing Page Makeover, White House Blog | Scrappy Marketing Tue, 17 Feb 2009 23:43:42 +0000 http://www.copyblogger.com/?p=2322#comment-586789 [...] Many marketers are pretty good at driving traffic to a site, but unfortunately, most don’t know how to get it to convert. Copyblogger.com runs a regular series where they take landing pages that don’t work and give them a makeover. Today learn about CrystalReportsBook.com gave their landing page a makeover. [...] [...] Many marketers are pretty good at driving traffic to a site, but unfortunately, most don’t know how to get it to convert. Copyblogger.com runs a regular series where they take landing pages that don’t work and give them a makeover. Today learn about CrystalReportsBook.com gave their landing page a makeover. [...]

]]> By: Internet Marketing Week in Review | Online Marketing News http://www.copyblogger.com/landing-page-makeover-13/#comment-586203 Internet Marketing Week in Review | Online Marketing News Mon, 16 Feb 2009 19:50:15 +0000 http://www.copyblogger.com/?p=2322#comment-586203 [...] Landing Page Makeover #13 from CopyBlogger [...] [...] Landing Page Makeover #13 from CopyBlogger [...]

]]> By: Scott Skinger http://www.copyblogger.com/landing-page-makeover-13/#comment-584907 Scott Skinger Sat, 14 Feb 2009 15:12:36 +0000 http://www.copyblogger.com/?p=2322#comment-584907 Roberta, thanks for sharing...great stuff. A quick summary of my issues (some from above), based off of the new design: a. Lime green is bad. This is an easy change and definitely should be done. b. Image needs to be improved. You can have a new, professional looking image created for $100, it is well worth it. You will get a huge pop just from a good image alone. Seriously, this image just makes these books look boring and unreadable. Where's your picture? It should be there. Why don't you use screen shots of the pages of the books showing diagrams, charts or something relatively exciting from inside the book? c. Your offer is not clear. $9.95 for what? Try what? Is this a membership site? Do I get hardcopy books or PDFs? I have to work way too hard to figure out what you are selling and what I get. d. Price grid needs to be fixed. YOU are valuable. More valuable than the books. YOU need to be listed on this price grid somehow. Old books or books on the version of CR that I am NOT using really are of no use or value to me. I will instantly discount that value you in my head. I get free shipping from Amazon, pay no taxes at Amazon and can have a hard copy book in 2 days. YOU are valuable. Start selling yourself. Overall, if you want me to spend $9.95/month (and stay subscribed), the only way it is happening is if you (or other forum members) are there for me to help out answering questions. Otherwise, I am probably done after one month...a hard copy book is of more value to me. Good Luck, Scott Roberta, thanks for sharing…great stuff. A quick summary of my issues (some from above), based off of the new design:

a. Lime green is bad. This is an easy change and definitely should be done.

b. Image needs to be improved. You can have a new, professional looking image created for $100, it is well worth it. You will get a huge pop just from a good image alone. Seriously, this image just makes these books look boring and unreadable. Where’s your picture? It should be there. Why don’t you use screen shots of the pages of the books showing diagrams, charts or something relatively exciting from inside the book?

c. Your offer is not clear. $9.95 for what? Try what? Is this a membership site? Do I get hardcopy books or PDFs? I have to work way too hard to figure out what you are selling and what I get.

d. Price grid needs to be fixed. YOU are valuable. More valuable than the books. YOU need to be listed on this price grid somehow. Old books or books on the version of CR that I am NOT using really are of no use or value to me. I will instantly discount that value you in my head. I get free shipping from Amazon, pay no taxes at Amazon and can have a hard copy book in 2 days. YOU are valuable. Start selling yourself.

Overall, if you want me to spend $9.95/month (and stay subscribed), the only way it is happening is if you (or other forum members) are there for me to help out answering questions. Otherwise, I am probably done after one month…a hard copy book is of more value to me.

Good Luck,

Scott

]]> By: Chung Bey Luen http://www.copyblogger.com/landing-page-makeover-13/#comment-584735 Chung Bey Luen Sat, 14 Feb 2009 07:39:56 +0000 http://www.copyblogger.com/?p=2322#comment-584735 Very good analysis. I also help me to think about how to make my landing page better. Thanks. Very good analysis. I also help me to think about how to make my landing page better. Thanks.

]]> By: premium content writers http://www.copyblogger.com/landing-page-makeover-13/#comment-584193 premium content writers Fri, 13 Feb 2009 12:23:50 +0000 http://www.copyblogger.com/?p=2322#comment-584193 Have you seen the new Google Webmasters Tools? Takes all the guess work out of this stuff. I am told a lot of web consultants are going to lose their jobs soon... Great tips here. Have you seen the new Google Webmasters Tools? Takes all the guess work out of this stuff. I am told a lot of web consultants are going to lose their jobs soon…

Great tips here.

]]> By: Drew Kime http://www.copyblogger.com/landing-page-makeover-13/#comment-583946 Drew Kime Fri, 13 Feb 2009 04:47:29 +0000 http://www.copyblogger.com/?p=2322#comment-583946 How about that, I just rediscovered a principle from the world’s first professional copywriter, John Powers. Me: "Change the offering so that it actually <em>is</em> a benefit to the user." <a href="http://www.makepeacetotalpackage.com/clayton-makepeace/advertising-john-powers.html" rel="nofollow">Powers</a>: "The next thing is to stick to the truth, and that means rectifying whatever's wrong in the merchant's business. If the truth isn't tellable, fix it so it is. That is about all there is to it." How about that, I just rediscovered a principle from the world’s first professional copywriter, John Powers.

Me: “Change the offering so that it actually is a benefit to the user.”

Powers: “The next thing is to stick to the truth, and that means rectifying whatever’s wrong in the merchant’s business. If the truth isn’t tellable, fix it so it is. That is about all there is to it.”

]]> By: oz http://www.copyblogger.com/landing-page-makeover-13/#comment-583631 oz Thu, 12 Feb 2009 16:50:05 +0000 http://www.copyblogger.com/?p=2322#comment-583631 One thing else that may help boost some conversions is simply adding more easily visible signup buttons; say in between the 'Retail vs..' and customer testimonials. Am definitely a fan of the LP Makeover series. Excellent read. One thing else that may help boost some conversions is simply adding more easily visible signup buttons; say in between the ‘Retail vs..’ and customer testimonials.

Am definitely a fan of the LP Makeover series. Excellent read.

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