As the first page is such a good hook, an idea might be to keep that but then have everything else on the next page so they won’t need to navigate back to original landing page.

@Doron I can’t see your links on how to create a template. Could you post again?

But if you’re looking to sell something or generate a lead toward an ultimate sale or specific action, then you need a specific landing page. Just ‘dumping’ folks off at the front door isn’t enough. The landing page provides direction to the visitor’s journey through your product/service messaging.

Growing your list is as important as the short-term sales. People may need time to make up their minds about any purchase, and simply reading a page may not provide them with enough time. They may not be in a position to purchase right there and then. There are numerous reasons why people do not jump into a buying mode right away.

However, they signal their interest in hearing more by signing up for your mailing list. That means they actively ask you to convince them.

Sign-ups are very, very important for your future business, but may not put cash in your pocket right now.

.b

But what I’m looking at is that you’re building a bigger subscriber base – that’s an incredible asset. In fact, it’s your most important asset.

Now you have a growing list of folks who WANT to hear from you on a regular basis. Drive-by sales are good, but your subscriber list represents the real gold you want to mine.