Comments on: Landing Page Makeover Clinic #3: HelenGraves.com

By: Roberta Rosenberg

Roberta Rosenberg — Wed, 30 Jun 2010 14:22:34 +0000

Nothing ever truly goes away, Darrell, but as you’ll see my recommendations always include an emphasis on testing. Long-form landing pages or short form squeeze pages? Testing is the key to determining what works and doesn’t for your products/services and markets.

By: Darrell

Darrell — Wed, 30 Jun 2010 13:41:40 +0000

I thought that these super-long landing pages were outdated and scared people away. I would never personally fill out a form that was Begging me for my sign up.

I agree with Jeremy.

By: Search Matters Weekly Search Links at Catalyst Search Matters Search Marketing Blog

Wed, 08 Aug 2007 18:44:52 +0000

[...] Landing page makeover clinic. Your landing pages definitely need some highlights. (Copyblogger) [...]

By: The Copywriting Maven » Blog Archive » Check out the Latest Copywriting Maven Landing Page Makeover

Wed, 08 Aug 2007 10:21:46 +0000

[...] Read it at Copyblogger. [...]

By: Shortshire

Shortshire — Tue, 07 Aug 2007 20:11:34 +0000

I did not think people were still putting the form so far below the fold. It is nice that she has information on the landing page but the problem is the amount of information. If people can’t find the form in a few seconds they usually just click out of the site. I know I would of clicked out of it if I could not find the form. The best thing IMHO is to cut out 80% of the content and have an informative blurb. Then the form works for me.

By: MBHayes

MBHayes — Tue, 07 Aug 2007 19:06:35 +0000

In general… from a consumer standpoint I get totally TURNED OFF by the long long long pages full of marketing speak as if you have to be led and strung along — actually somewhat insulting.

If you’ve got something to SELL then tell me what it is, how it benefits me, and let’s get on with the program. I must admit I’ve seen several of these pages across the web and they look like they were shot out of the STANDARD MKT. FORM LETTER web page machine from somewhere.

By: Enlightning Posts of the Week | Josh Mullineaux dot Com

Enlightning Posts of the Week | Josh Mullineaux dot Com — Tue, 07 Aug 2007 08:04:23 +0000

[...] CopyBlogger, “Copywriting Maven’s Landing Page Makeover Clinic #3: HelenGraves.com” [...]

By: Liz

Liz — Tue, 07 Aug 2007 04:25:19 +0000

I had my landing page sales letter looked at by John Carlton. I had a clip of my audio and he said to take it off because it doesn’t do justice to the whole package. I am still a little unsure about this! He also said not to use an extract of the ebook that goes with my (insomnia) audio program.

By: Josh Mullineaux

Josh Mullineaux — Tue, 07 Aug 2007 01:12:55 +0000

Jay is right. Something a little more interesting and not as much text to get the point accross to the potential customer as soon as possible. Audio or video clips would be a great idea.

By: Jay Ehret

Jay Ehret — Mon, 06 Aug 2007 23:35:01 +0000

Why not give a free sample on the website? Give me an audio clip, give me a couple of pages from the workbook, give me a video lecture from Helen.

Also, I don’t really know what you are trying to sell until midway through the letter. I see the picture at the top of the page, but are those DVD’s are they CD’s? Tell me more earlier, before you make me read half of your ad.