Comments on: Landing Page Makeover Clinic #9: The Four Ps of Podcasting

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Wed, 30 Jul 2008 05:55:23 +0000

[...] Landing Page Makeover Clinic: The Four Ps of Podcasting [...]

By: This Month In SEO - 12/07 - TheVanBlog

This Month In SEO - 12/07 - TheVanBlog — Wed, 02 Jan 2008 23:26:46 +0000

[...] Copywriting Maven’s Landing Page Makeover Clinic #9: The Four Ps of Podcasting [...]

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homepreneur.org » Blog Archive » This Month In SEO - 12/07 — Mon, 31 Dec 2007 13:44:42 +0000

[...] Copywriting Maven’s Landing Page Makeover Clinic #9: The Four Ps of Podcasting [...]

By: Blogging Tips & News: Last Edition of 2007 :: 2k Bloggers - The Face of the Blogosphere

Sat, 29 Dec 2007 03:12:18 +0000

[...] Copywriting Maven’s Landing Page Makeover Clinic #9 [...]

By: lawton chiles

lawton chiles — Mon, 24 Dec 2007 04:07:02 +0000

Great points all around here guys and gals. Nice touches to an already glowing report from the Maven.

Hat is off to Scott for being willing to go under the microscope and get beaten up a little bit by Copyblogger readers

Every one of these is like a kick in the butt for me in terms of reminding me what to works- and to trim the fat of my message. Thanks Maven and Brian and Scott.

By: Maven Makes it #9 - Landing Page Makeover Critique at Copyblogger : The Copywriting Maven

Thu, 20 Dec 2007 14:52:59 +0000

[...] Good thoughts all and you can read it here: Copywriting Maven’s Landing Page Makeover Clinic #9: The Four Ps of Podcasting [...]

By: Josh Richards

Josh Richards — Thu, 20 Dec 2007 03:50:19 +0000

First thing that came to my mind was “huh, a CD about Podcasting?” Why not make it downloadable? Instant gratification has some sales appeal and it’d seem to make sense since it’s about Podcasting and not “CDcasting”.

By: Shane Kane - TitleSuccess.com

Shane Kane - TitleSuccess.com — Thu, 20 Dec 2007 02:54:31 +0000

I agree with your assessment. I would also add the following:

Where’s the story? Nothing draws me in.
The color scheme is a little cold and uninviting.
There’s nothing on the page that establishes the credibility of the product or creator.
The photo occupies too much space on the page.
The headline should be more of a focal point.
The copy fails to persuade, this may be due to the fact that it very sparse.

The page definitely needs to be reworked.

By: Small Business Marketing

Small Business Marketing — Thu, 20 Dec 2007 02:17:59 +0000

The Maven’s 10 point critique can be applied to any subject matter, not only podcasting.
Thanks for the post.

By: Janice C Cartier

Janice C Cartier — Thu, 20 Dec 2007 01:47:26 +0000

Scott,
Your image is hostile. It has nothing to do with words. Visually you have a huge “foreign” object descending forcefully on your viewer in a rather sterile ground. It also reads , how to say this in polite company?, rather graphically on a subliminal level and I know that is not your intention.
I think Brian made a few suggestions on some more on target images anyway.
I can see your market is corporate. But corporate =dry? no.
I would still like to see your brilliance and ease demonstrated with a podcast right up front.
I was impressed with a memorable video cast that Dave Allen has on his site. I bought his book immediately in part based on that upfront use of the medium and his ease.
And I see Brian has given you a much better title. Using a visual word like keys gives you another opportunity to underscore your words with visuals…keys are also aural in nature.

All due respect and best wishes,
Jan