What is a landing page?
The page you’re currently reading is a content landing page designed to organize many related pages around an overall theme.
A landing page is any page on a website where traffic is sent specifically to prompt a certain action or result. Think of a golf course… a landing page is the putting green that you drive the ball (prospect) to.
Once on the green, the goal is to get the ball into the hole. Likewise, the goal of the copy and design of a landing page is to get the prospect to take your desired action.
Here are a few examples of ways that landing pages are used with various traffic sources:
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