Whether you’re a one-person shop at a kitchen table, or the next Rupert Murdoch (or both), you need to start thinking like a media business.
Say you want to run an online magazine. Or maybe you’re a personal publisher executing on myriad ideas that need more options than a simple blog post can provide.
You’re covering multiple topics, in multiple formats.
You’ve got video, you’ve got text, you’ve got photos … You’ve got the idea.
How do you organize and layout all that content in a meaningful and attractive way for your readers?
Let’s take a look at the Lifestyle theme for WordPress from Copyblogger Media’s StudioPress division.
Lifestyle, simply put, is an elegant frame for everything you’re publishing. Particularly if you’re publishing everything.
Effortless design and layout
Organization and layout of various forms of content is easily the biggest headache facing the magazine publisher.
It’s true that you could drop everything into a traditional blog theme and run with it. But what if you could comfortably create and maintain a magazine-style site that was comparable to the biggest players around?
And what if that site was built on one of the most secure and stable foundations available?
The Lifestyle child theme powered by the Genesis framework delivers just that with your content.
In Lifestyle you’ll find, with a few clicks, just what you need to organize your growing new media presence:
- Simple widgets to control and support your video, photography, and in-depth articles
- Quick-change between five different color schemes without touching a line of code
- Evolve with your site’s growth using six different page layout options
- Powerfully simple navigation control allows you to highlight your most important work
- Logical category layout that lets your readers get to what they want
Best part is, we’ve only been talking about the skin of your site here.
Let’s move on to the breakthrough that’ll put you into an elite class of hackers and SEOs, without spending a single minute sweating inside a computer science class…
Simplicity and stability
If you’re building a website these days, you’re in luck. The idea of a “framework” has revolutionized the ease and power of what a website (or blog) can do and be.
Genesis is much more than a mere WordPress theme. It’s an underlying framework of immaculate code that’s been built to achieve two general objectives:
1. Spoon-feed Google your content. If you know anything about how SEO works (don’t worry if you don’t, Genesis will take care of a lot of it for you), you know that Google hands out brownie points for clean code. As amazing as search engine are, they’re not as smart or grown-up as you might think. Present them with an orderly, squeaky clean page of code, and you’re well on your way to a solid ranking for your chosen words.
2. Erase the headaches of constant, stressful updates. Everything changes. Nowhere more quickly than on the web. Unless you’re a rockstar developer, being up-to-date on the latest SEO, WordPress, and security developments can be a full-time gig. The Genesis framework responds and adapts to these constant advancements.
So, the power of a framework lies in its simplicity, spotlessness and stability.
With one click of that update button, Genesis handles the fickle problems of SEO and security for you.
And it does all of this without going near the design of your site, which is taken care of entirely through the use of “child themes”.
Uh, what’s a child theme and why should I care?
Think of Genesis (the framework) as your car, including the engine, the transmission and the thousands of parts that make it run.
Lifestyle (and the 30 other child themes from Studiopress) are the paint job that make your car so damn hot. You pick the color, the stripes, and an airbrushed coyote howling at the desert moon (if that’s your thing).
Here’s where the car analogy breaks down (as if it hadn’t already): the really cool thing about using child themes is the ability to change the “paint job” of your site in minutes, without trashing the underlying engine that powers your site.
- Want to focus on your photography this year? Drop in Landscape and start snapping away.
- Bootstrapping a new startup? Easily skin your site in Venture, and then get on with generating revenue.
- Prefer point-and-click design control over your theme elements? Pick up Prose and unleash your creativity without code.
Whether you’re building a new site, or revamping a classic, child themes allow you the freedom to re-invent yourself without ever touching the critical code underneath.
Website security ain’t easy, until now …
There’s no way around the fact that some very talented, very bad folks are out there hacking away at blogs and websites every day.
Question: when was the last time you updated your WordPress software, or your particular theme’s software?
If you’re anything like me, it’s been a while. You think, “Eh, I can let it go for a bit, can’t be that important…”
Maybe you’re worried that all the work you’ve put into the design and customization of your site will disappear into the digital ether as soon as you punch that ominous “upgrade” button.
The bad news is that not upgrading software is one of the most common reasons websites and blogs get hacked.
The good news is that Brian Gardner has worked like a dog on your behalf, to make the Genesis framework upgrade process a piece of cake.
Painless. Future-proof. Easy.
If you’re more worried about upgrades breaking your site than you are hackers breaking in, you’ve got the wrong theme.
Keep your site (and your readers) safe…
Get Lifestyle + Genesis today
- Lifestyle’s color and widget design controls to layout your content the way you want
- A great-looking magazine-style theme that puts a laser focus on your content
- The considerable SEO and security benefits of the rock-solid Genesis Framework
- Unlimited updates and support (you’re not alone)
- The go ahead to use Lifestyle on as many sites as you want (no developer surcharge)