7 Quick Ways to Turn Your LinkedIn Profile into a Social Media Marketing Workhorse

image of linkedin icon

In my opinion, the most powerful social media profile you can use is the LinkedIn profile.

Most powerful that is, if you are looking to do more business and/or achieve your professional goals.

There’s a certain mindset LinkedIn members have when they spend time there.

They don’t browse through pictures and videos of their friends.

They don’t go there to share 140 characters of their current status.

And they don’t go there to watch panda bears sneeze or talking dogs say “I love you”.

Although other social networking sites have their place and purpose, none of them have the professionally directed power of LinkedIn.

LinkedIn means business!

Your LinkedIn profile says everything about who you are professionally.

And since it tends to rank well on Google for your name, people will read your LinkedIn profile when they want to do research on you, your product, service, or company.

In other words, what you say on your profile will have an impact on the amount of business you do on LinkedIn.

Here are 7 ways to enhance the copy on your profile to ensure that you get everything you want from LinkedIn:

1. It’s all about the headline

Headlines are everything in newspapers, magazines, and on blogs.

They are just as important on your LinkedIn profile, because the headline is the first thing that shows up anytime someone does a search online. A simple way to ensure your headline doesn’t suck is to follow a simple formula.

Tell people specifically:

  • Who you are
  • Who you help, and
  • How you help them

Tell them in the fewest words possible. Make your headline compelling and you’ll increase your chances of more meaningful profile views.

2. Get personal

Although LinkedIn is the “professional” social networking site, you want to reserve the first part of your “Summary” to add a personal note about yourself.

People don’t want to look at a resume with bullet points of past sales achievements (barf!), they want to know a little bit about your background. They want to know who you are.

To achieve this, add a personal intro about your goals, what you’re passionate about, and what you love to do in life.

This small touch of transparency will help you connect on a personal level with anyone who views your profile.

3. Spell check. And then check again.

You probably have no clue how many deals are happening day in and day out on LinkedIn.

I hear success stories all of the time about people landing their dream job, getting hired for a major consulting deal, finding 7 figure investors, receiving major sponsorships, selling out tickets to live events, and more.

The potential for what you can accomplish on LinkedIn is nearly unlimited.

However, I also hear about people who are completely turned off by a prospect with a bare-bones profile, or worse — spelling mistakes. Make sure to spell check everything and have others review it to give you their feedback.

This small step could make all the difference in your interactions on LinkedIn. You know what they say about those first impressions.

4. Make a call to action

One of the biggest mistakes you can make is not having a call to action on your LinkedIn profile.

If you spend all of this time crafting a great message but don’t lead the viewer anywhere, all your work will have been for nothing.

In your “Summary”, or in your LinkedIn welcome video make sure to tell people what site they should go to for more information, what number to call to get a free consultation, or the best way to email you.

Don’t leave your potential customers and clients hanging. Give them a place to go next (and a reason to go there).

5. Social proof is powerful proof

Social proof helps influence others into making a “buying” decision.

LinkedIn makes this step easy by providing 3 primary sections to add social proof:

  • Education. Adding the college or university you attended provides your education credentials, and increases the value of your personal brand.
  • Awards. This section is the one place you can brag about yourself a little. Include any past accomplishments or industry awards you can think of that will increase the value of your profile.
  • Recommendations. The more recommendations you have on your profile the better. This is the best form of social proof, as it conveys credibility and authority. The best way to receive recommendations is to give them first.

6. Improve your search rankings

If you want to get more leads and sales, then the easiest thing you can do is become easily found on LinkedIn for keywords in your niche.

Think about what people would be searching for on Google to find your business, service, or product (for example, mine would be “sports” or “LinkedIn Tips”). Make sure you add your keywords throughout your LinkedIn profile in five main places.

Learn more about where to include your keywords and increase your LinkedIn SEO here.

7. Stand out from the crowd

With close to 130 million LinkedIn profiles, many of them look the same.

Don’t join the herd of boring “glamour shot” profiles. Instead, do something creative in your copy to market yourself on LinkedIn, stand out, and keep people coming back for more.

Add LinkedIn’s blog application, sync it with your twitter updates, or include other advanced applications to help your profile stand out from the rest.

Take your profile to the next level

As LinkedIn continues to grow in numbers and gain more media attention, it will prove to add more value to your brand and business.

If you want to get the most out of your efforts with LinkedIn, take the time right now to implement these 7 steps and watch your profile take off.

About the Author: Lewis Howes is the author of two books on the topic of LinkedIn and the creator of the #1 LinkedIn training course Linked Influence. Receive his free LinkedIn marketing tips and connect with Lewis at lewishowes.com.

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Reader Comments (83)

  1. says

    This article made me realize I have been neglecting the most profitable social media platform in my SMM plan.

    I’m gonna go and implement these tips right now! Thanks for the kick in the pants.

    • says

      I’m going to have to agree and say that in the past I really underestimated LinkedIn.

      It’s a different game, but it can bring results just like any other well utilized platform.

      • says

        I am glad I found this blog. I hope some day I will achieve the same level of quality postings. I recently started a for newbies to help them get started.
        I agree that LinkedIn stands out in a positive way. I only became a bit more active there because I am very much involved in another network. I prefer working only 1 on or 2 media very active at the time. And occasionally post on others and use share options.

  2. says

    “Although other social networking sites have their place and purpose, none of them have the professionally directed power of LinkedIn.”

    And that is what makes LinkedIn unique. It’s the professional social network which means people use it to conduct business on purpose! They want to connect with your brand/company in a real way, not just by Liking you on Facebook and then disappearing into the void.

  3. says


    I have ignored Linkedin for far too long.

    There have been events and job fairs regarding Linkedin on my campus and all throughout the year. Professors constantly keep bringing it up, and students who appear to have a good head on their shoulders and goal-oriented are all connected to Linkedin.

    This seems to be my call.

  4. says

    Love the idea of a LinkedIn welcome video!

    One of the most productive tricks for me has been to follow up with the folks who have been stalking my profile – reaching out to them directly and asking if I can help them with their copywriting needs. If someone is looking, chances are they have business to distribute, right?

    • says

      That’s correct Ruth… when people are “searching for answers” it’s usually suggest a pain point they are going through… the best time to get a sale or a new client is during their biggest pain moments.

  5. says

    If your in Business, or serious about your careers, LinkedIn is something that can not be ignored. You can get work, business, and also interact with high profile people. Extremely powerful platform. Thanks for the tips

  6. Scott MacKinnon says

    It is ironic that in the very place (point 3) where you urge careful proofreading there is a major typo. The word “know” is apparently left out! I could help you with your proofreading in the future at a very competitive rate!
    Remember: there’s always (almost) one more typo!

  7. says

    I thought I was very well-versed on LinkedIn – in fact, I got my first client through it. But the only call to action in my profile is my company website link. The idea of having a call to action video is a new – and really great one – to me. Thanks for the tips!

  8. says


    You know well the results I’ve experienced applying some of your strategies. Thanks for the great reminders here.

    As for recommendations, I’ve benefited from recommendations from industry leaders, but have benefited MORE by writing recommendations for others, the combination of internal linking and social equity that occurs is worth the time. Are you finding recommendations powerful as well? Any gotchas about writing recommendations you can share?


  9. says

    Thanks for the info, a lot of people think that because Facebook is so big, its the best place to be. Linked in however is about doing business, everyone there wants to do business, everyone on Facebook wants to see pictures of their friends and are looking for entertainment. Totally different audience, thanks for the post.

  10. says

    I’ve been tweaking my LinkedIn presence since they made the app quite a bit better. It still seems like it is primarily used as a twitterfeed though. Few seem to respond to communication through it while they do with direct email or twitter.

    I’ll keep adding to my network still. :)


  11. says

    Before Copyblogger published this article, I was the #1 person result for the term “Copywriting.” That’s only because I attended your webinar with Derek Halpern and did 5 minutes’ work on my profile.

    That just proves you really know what you’re talking about, Lewis. :)

  12. Jane Pellicciotto says

    I get something very useful out of every one of your posts. I hope you’re making loads of money on your paid content. I updated my profile recently but just went back and, one by one, tweaked it based on your suggestions. Better than adding it to your to-do list! I also added WordPress to my profile a while back, which I didn’t know I could do till I saw it on someone else’s profile. Helps to see what others are doing sometimes.

  13. says

    “LinkedIn Means Business” – totally agree. LinkedIn is THE most important social networking platform I use for that very reason. The folks we connect with on LinkedIn are there to do business.

    Great tips. The idea of creating a welcome video is fantastic!

  14. says

    All of these are great suggestions – thanks for sharing. I’ll admit I haven’t used LinkedIn nearly as much as I probably should; like many others, I’ve had some difficulty figuring out where LinkedIn should fit into my social strategy, seeing as how the site is primarily for job seekers, so finding a way to promote our business and fit LI into our marketing model has been difficult. But guides like these definitely help point people like me in the right direction, so I appreciate your taking the time out to put together such a detailed outline.

  15. says

    Thanks for the great tips! My LinkedIn profile has been looking a little neglected, and this was the push I needed to make some significant changes.

    One thing I would add to the point on recommendations as social proof is that if you need more, don’t be afraid to send a polite message asking for one. As I’ve learned time and time again, a happy client will be glad to write you a quick testimonial, so don’t why away from making the request. Ask and, more often than not, you shall receive.

  16. says

    I have always used social media to expand a brand that can one day be sold entirely with less emphasis on a personal face but this is giving me a pause to somehow incorporate linked in thanks for that.

  17. says

    Great post. The social proof makes all the difference, yet it’s so easy to forget to ask for testimonials.

    My profile only started to pull in business when I’d got a few glowing recommendations to add to it.

    My favourite LinkedIn marketing tactic is to use inmail as an ice-breaker to tell targeted contacts to look out for a sales letter and bespoke portfolio in the next day’s mail. It increases response by a huge margin.

  18. says

    Interesting angle. Agree with the spell checking, they are really annoying! I too didn’t appreciate the importance of LinkedIn, concentrating more on Twitter, but will revisit to see how my profile can be improved.

    From a business perspective, I would avoid tying up LinkedIn and Twitter, as the content for Twitter (especially some of the conversations) can be inappropriate.

  19. says

    Wow, i have been on Linked-in for years, but I actually newer paid attention to any of these 7 steps, but reading your post made me realize that I have a bit of catching up to do.

    I especially liked the part, where you explain how the Linked-in users are and have to be addressed compared to users of other Social networks, which of course makes perfectly sense!

  20. says

    I’ve had a LinkedIn profile for almost 2 yrs now and this write up makes it clear that I haven’t used it to my advantage. Facebook may have popularity but LinkedIn is a great entrepreneurial platform! I’m overwhelmed by the all the ideas coming to mind.
    …really great post!

  21. says

    Hey Lewis! Went through your list and updated my LinkedIn profile. I was a terrible copywriter three years ago when I originally created my profile. Thanks.

  22. says

    I recently started using LinkedIn am still learning the ropes, really appreciate your tips here, will definitely check out more of what you have to say on LinkedIn seeing that you have a lot of experience on it.

  23. says

    Once nice technique for tuning your Linkedin profile is to put your company name (eBiz ROI, Inc. in our case) as the name for the link in your company website instead of the default “Company Website” as the anchor text. This serves three purposes:
    1.) Reinforces your brand
    2.) helps you rank for your brand which all companies, big and small should strive for #1 position on the popular search engines for their brand. This is especially important for newer company with websites less than 6 months old that might be in the dreaded “sandbox” and not have share of voice on the first page for their brand name and
    3.) Sets your listing apart as most are not aware of this technique and accept the default Company Name as anchor text.

  24. says

    It seems easy, but to stand out from the rest takes some creativity.

    It’s takes something to really stand out from the crowd!

  25. Bob says

    Well, this one kicked my butt a little bit… I am headed over to LinkedIn now as I have some work to do…

  26. says

    Thanks for the tips Lewis, I’m going to try to improve my keywords throughout my LinkedIn profile right now and see what changes that has if any, might make a case study out of it.

  27. says

    I’m not usually moved to write a thank you for a great tip, but I’m not usually moved to actually deploy the tip(s). Impressive post and impressive motivation. I actually implemented these ideas. Feeling pretty good. Next stop… the LinkedIn video.

  28. says

    Have only just joined LinkedIn and was slightly puzzled about what exactly to do next. I asked that question of Google and this page came up. Think I might have struck gold in my first minute of prospecting.
    Thank you very much.

  29. says

    Lewis, great stuff! The SEO portion is invaluable….I am off to ready your SEO posting now!

    Thank again for the great info, I am looking forward to implementing it. GL!

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