This week on The Lede …
- 13 Ways to Make Idea Generation a Daily Habit
- 10 Signs You’re About to Hire the Right Copywriter
- RSS: Your Social Media Monitoring Secret Weapon
- Convert More Visitors from Your Guest Post with These 10 Landing Page Hacks
- The Jedi Master Approach to Content Marketing that Converts
- Twitter v. Facebook: A Short Case Study in Building Trust
- Stephen King’s 20 Tips for Becoming a Frighteningly Good Writer
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13 Ways to Make Idea Generation a Daily Habit
You ever hear that story about Thomas Edison’s idea naps? He’d sit on the couch with his head in his hand, propped up on his elbow, holding a few ball-bearings. He’d allow himself to drift off to sleep — in order to let his subconscious mind go to work on his ideas — and when he drifted too far into a deep sleep, the bearings would fall to the floor and wake him. Legend says he repeated this throughout the day. Consider it number 14, and get on over to Ms. Jones article for 13 more …
10 Signs You’re About to Hire the Right Copywriter
Are you paying too much for a copywriter (probably not)? Too little (probably)? Is the writer you’re looking at a hack with a briefcase full of “social media” buzzwords, or a pro that knows what really matters (e.g., the right offer is more important than perfect copy)? If you’ve had some of these questions in the past, read through the list Mr. Robisch has compiled. It’ll take you a long way down the road to finding a good copywriter who knows what she’s doing.
RSS: Your Social Media Monitoring Secret Weapon
Who says RSS is dead? Well, a lot of folks actually, but The Lede would be a lot more difficult to run without our old, never-quite-made-it-to-primetime friend. You might still be using an RSS reader to catch the latest blog posts in your industry, but you may have missed this cool little implementation that Ms. Seiter brings up — social network monitoring. Instead of running ragged between all your accounts, bring all those tweets, updates, pins and answers right into one place. Feels like 2006 all over again, feels good …
Convert More Visitors from Your Guest Post with These 10 Landing Page Hacks
Getting that guest writing gig on an influential site that’s relevant to your goals is a win. But what are you doing with the traffic that’s hitting your site as a result? If it doesn’t convert, you’re no better off than if you’d never written that guest post at all. Mr. Patel gives you 10 specific ways to turn a piece of that traffic into customers, subscribers and/or regular readers.
The Jedi Master Approach to Content Marketing that Converts
Human beings tell stories all day long. We tell them to ourselves and we tell them to each other. Humans also need to hear stories, it’s how we’ve been wired. And, whether you’re doing the telling or not, the world is hearing a story about your product, service, or idea. In this article, Mr. Clark takes us back a few decades — and a few thousand years — in order to find a storytelling template that works.
Twitter v. Facebook, A Short Case Study in Building Trust
You can have all the users in the world. You can get all the press that the media has ink for. You can build one of the most recognizable brands ever made, but if you don’t have trust, you ain’t got nothing. And if you do have it, you won’t need all that other crap to build a profitable business anyway.
Stephen King’s 20 Tips for Becoming a Frighteningly Good Writer
Mr. Morrow dissects and analyzes one of the best books on the craft of writing that’s ever been … uh … written. If you’ve dismissed Stephen King as an American horror hack: 1) you’re wrong, and 2) you’re missing an opportunity to learn from a master. So knock it off, read this post, and then go get On Writing.
Did you miss anything on Copyblogger this week?
- A Simple Plan for Writing One Powerful Piece of Online Content per Week
- 3 Components of a Content Marketing Editorial Calendar that Works
- Should You Be Worried about Google’s Latest “Penguin” Update?
- How to Build Your Email Marketing List with a WordPress Website
- The Harpoon or the Net: What’s the Right Copy Approach for Your Prospects?