This week on The Lede …
- How to Tell Your Story Like a Luxury Brand
- Louis CK Goes Straight to His Audience (Again)
- 10 Steps to Building an Amazing Infographic
- The Power of Consistency
- The Best Local SEO Strategy You’re Not Using
- 8 Steps To Knocking Out An Impossible To Do List
- How to Build — and Keep — an Engaged Audience
If you want to grab more useful links (than the seven we highlight here every week), follow @copyblogger on Twitter.
How to Tell Your Story Like a Luxury Brand
Mr. Robisch is slowly building a valuable archive of solid copywriting and marketing teaching over at Modern Copy Studio. In a bit of a meta goodness, this article displays how he does it, without needing to actually tell you.
Louis CK Goes Straight to His Audience (Again)
First it was the recorded concert sales. Now, Mr. CK goes back to his audience directly to fuel ticket sales for his upcoming live tour. In the process, he’s inadvertently taking on the standard ticketing business of his industry. Your audience isn’t (and might never be) as big as his, but — at scale — this is a near-perfect case study in creating and growing your business by growing your audience.
10 Steps to Building an Amazing Infographic
It seems to me that many producers of infographics these days are skipping — or skimping on — the “info” part. A good infographic is made from much more than just beautiful design. In ten useful summaries, Mr. Smith provides a framework for getting that job done.
The Power of Consistency
This is one of the most important — and neglected — practices of any media producer online. Decide what you’re going to do, do it, then keep doing it. Anything else is dilettantism.
The Best Local SEO Strategy You’re Not Using
Mr. Rivera writes up a brief and powerful strategy for owning your city, town, zip code, neighborhood, street, or home in search results. Hyperlocal, indeed.
8 Steps To Knocking Out An Impossible To Do List
Everything is urgent. At least, that’s how this world can seem (or what it wants you to believe). We often look at urgency in a negative light, but what about using it to get the important things done? Here’s eight thoughtful ways to approach it …
How to Build — and Keep — an Engaged Audience [Infographic]
Again with the information overload problem. As a content producer, the issue is not one of reaching a massive audience, as much as merely reaching the right audience. Our friends over at BlueGlass have built a great infographic, based on the timeless copywriting strategies Copyblogger has been teaching for years. Don’t miss it.
Bonus Link: Check Out our New StudioPress Video Tutorials
Want to learn how to install the Genesis Design Framework for WordPress? Create a custom homepage? Learn to make the most of all your Genesis settings — and back them up? With a starting batch of step-by-step tutorial videos (and more on the way), we’ve got you covered …