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The Lede | copyblogger.com

This week on The Lede

  • Why Stories Sell
  • How to Overcome Writer’s Block Forever
  • What’s Your Content Marketing Plan of Attack?
  • 9 Strategies for Effective Tweeting
  • Why WordPress Website Owners Shouldn’t Mourn the Demise of Hosting Control Panels
  • What Multitasking Does to Our Brains
  • Seth Godin’s 36-Point Email Checklist

If you want to grab more useful links (than the seven we highlight here every week), follow @copyblogger on Twitter.

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Why Stories Sell
We know stories sell, we just don’t spend much time thinking about why stories sell. The fact is, whether you’re aware of it or not, you (and your competitors) are already telling stories about your product, service, or idea. Are they the ones that your audience needs and wants to hear? If not, it’s time to get back to the typewriter …

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How to Overcome Writer’s Block Forever
Read (and apply) this article.

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What’s Your Content Marketing Plan of Attack? [Infographic]
In this infographic, Mr. Charlton takes a creative look at the “war of content”, and what it takes to win it in light of Google’s Penguin and Panda updates. If you’re looking for shortcuts, easy wins, and fast traffic, you’re in for an ultimately lonely ride online. Same as it ever was, but now on steroids.

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9 Strategies for Effective Tweeting
There’s been a lot of this type of post going around lately, but Ms. Dalley has put together such an impressively readable and useable set of strategies here, that I couldn’t not link it (Content Marketing 101, indeed). Don’t miss this statistical review of what works on Twitter — and when.

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Why WordPress Website Owners Shouldn’t Mourn the Demise of Hosting Control Panels
This is one of those things that the normal digital publisher never really thinks about, but then clearly sees the value in, after the fact. Mr. Morris is particularly skilled in this type of teaching and writing, and I’ve become grateful for his take on all kinds of topics surrounding WordPress, and its application to publishing online.

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What Multitasking Does to Our Brains
Mr. Widrich (ironically) accomplishes two objectives in this one article: 1. he makes a sound case for the productivity dangers inherent in multitasking, and 2. he offers several specific, helpful tips for developing a singletasking workflow. Speaking of Mr. Widrich, did you catch this case study interview about his business over at Entreproducer.com? If you go for both the article and the interview, just promise me you’ll take one at a time …

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Seth Godin’s 36-Point Email Checklist
Though not specifically written for email marketing, much of Mr. Godin’s 2008 mini-manifesto on email is relevant to its good practice. Whether your business is largely powered by email, or you’re just sending links to grandma, everyone who uses the original digital medium can benefit from running through this checklist before hitting send.

Did you miss anything on Copyblogger this week?

About the author

Robert Bruce


Robert Bruce is VP of Marketing for Copyblogger Media, as well as its Resident Recluse.

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