This week on The Lede …
- 20 Principles of Good Writing
- Social Media and the Art of Being Interested
- The Shakespearean Guide to Entrepreneurship
- Why You Should Market Your Startup Earlier than You Think
- The One Question You Must Answer for Content Marketing Success
- The 7 Habits of Highly Effective WordPress Publishers
- Henry Rollins on Hard Work
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20 Principles of Good Writing
Written in 1978, this Ogilvy & Mather internal document could act as Writing 101, 201, 301, and 401 courses for any content producer. It may be easy to discount advice like “Don’t overwrite,” “Come to the point,” or “State things as simply as you can” as overly simplistic, but I warn you against it. My point: read this memo, and act on it.
The Shakespearean Guide to Entrepreneurship
It has been said that if one were to master the works of Shakespeare, one would simultaneously master all philosophical, political, and theological study. Can we now add entrepreneurship to William Shakespeare’s curriculae? That, certainly, seems to be the question …
Social Media and the Art of Being Interested
In advising us to become interested, Ms. Seiter solves the problem of how to become interesting, which is one key aspect of creating compelling content. The interested writer sees more, finds more, and communicates more clearly the benefits of her product, business, or idea.
Why You Should Market Your Startup Earlier than You Think
Much of this has to do with the dreaded perfectionist tendency, but Mr. Widrich makes a good case for starting up the marketing of your startup as early as possible. And Mr. Godin has even more to say on the subject.
The One Question You Must Answer for Content Marketing Success
Are you listening? Do you know who your audience is, what they want, what they need, how you can help them? These are all questions that lead to Ms. Parmenter’s single question for you, the content producer …
The 7 Habits of Highly Effective WordPress Publishers
An homage to the late Mr. Covey’s principles, affectionately crafted for those who are using WordPress to publish online.
Henry Rollins on Hard Work
After fronting the legendary punk band Black Flag, Mr. Rollins began reading poetry to rooms of 10-20 people in Los Angeles. He saved up, printed little fold-and-staple chapbooks, and sold them by hand. He grew from there, building a profitable publishing company, and becoming a world-renowned spoken word performer. This quick video explains how it all started, and the decision that changed his life.