Comments on: Are Sales Slipping Through Your Fingers? Close the Deal with Logical Benefits

By: What My Five-Year-Old Son Taught Me about Marketing | Copyblogger

What My Five-Year-Old Son Taught Me about Marketing | Copyblogger — Wed, 11 Nov 2009 15:22:34 +0000

[...] That kid is still inside everyone. So the dead-simple lesson is this: Every sale starts with pure desire. Customers either “want that” or they don’t. The rest is just mental gymnastics to justify that core emotion. [...]

By: Marketing Basics: A Guide for Newbies | Copyblogger

Marketing Basics: A Guide for Newbies | Copyblogger — Thu, 17 Sep 2009 14:21:40 +0000

[...] them a nice mix of logical and emotional [...]

By: How to Win Over New Kinds of Readers | Copyblogger

How to Win Over New Kinds of Readers | Copyblogger — Fri, 21 Aug 2009 14:42:20 +0000

[...] your arguments with logic and facts, point to other smart discussions on your topic, and give them weighty material to think [...]

By: Is Your Copy Less Than Fresh? — Copyblogger

Is Your Copy Less Than Fresh? — Copyblogger — Mon, 23 Feb 2009 16:06:12 +0000

[...] a specific result might not really care about convenience. How about revamping that message with a great benefit? – “Our full-service convenience lets you get results without wasting time chasing [...]

By: Internet Marketing Links Round Up for June 23, 2008 | Maria Reyes-McDavis

Internet Marketing Links Round Up for June 23, 2008 | Maria Reyes-McDavis — Fri, 16 Jan 2009 07:51:18 +0000

[...] Simmone, guest poster at CopyBlogger, shares some amazing tips on providing logical benefits to your audience to not lose sales. The Diva is amazed at how many sales/landing pages, websites, and blogs where the obvious is not [...]

By: 温柔的大海 » Blog Archive » How to Stop Being Afraid to Sell

温柔的大海 » Blog Archive » How to Stop Being Afraid to Sell — Fri, 10 Oct 2008 13:23:20 +0000

[...] one of their biggest fears is feeling like a chump for buying from you. That’s why we have logical benefits and features–to calm the fear of feeling [...]

By: Three Sticky Ways to Hold Reader Attention | Copyblogger

Three Sticky Ways to Hold Reader Attention | Copyblogger — Tue, 08 Jul 2008 16:08:23 +0000

[...] copy might focus on benefits instead of features, have the right balance of emotion to logic, and maybe you’ve even snagged the reader’s attention with an arresting headline. But [...]

By: Internet Marketing Links Round Up for June 23, 2008

Internet Marketing Links Round Up for June 23, 2008 — Mon, 23 Jun 2008 22:00:00 +0000

By: Steve Watts

Steve Watts — Mon, 23 Jun 2008 18:11:00 +0000

The only thing I would add is that I don’t think that stated logical benefits are often separated from the emotional appeal.

I read an excellent quote on another blog that states,
“When buyers buy, it isn’t because their objections have been met, or they have been persuaded by rational arguments. It’s because they’ve gotten comfortable with the decision . . . [A prospect's] need is not to make a rational decision–their need is to feel comfortable with a rational decision they have to make.”

Logical benefits are not appeals to “logic”–they are an emotional appeal to the buyer’s sense of receiving value. It’s about the comfort level of the prospect.

By: Connie Brooks

Connie Brooks — Mon, 23 Jun 2008 16:18:04 +0000

Excellent point about testimonials. I have been thinking a lot about how to incorporate them lately. I am finding that they are important – even on a resume!