Comments on: How to Avoid Losing Your Readers Along the Long Copy Path http://www.copyblogger.com/long-copy-path/ Copywriting and Content Marketing Strategies Fri, 19 Mar 2010 05:22:18 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Long Copy is Dead (Again) at iElectrify.com http://www.copyblogger.com/long-copy-path/#comment-819642 Long Copy is Dead (Again) at iElectrify.com Wed, 10 Feb 2010 17:37:12 +0000 http://www.copyblogger.com/?p=3223#comment-819642 [...] audience in the first place. If you’re not attracting the right kinds of people to your page with engaging information – they’ll always whine that your copy is too long. Too long for them, that [...] [...] audience in the first place. If you’re not attracting the right kinds of people to your page with engaging information – they’ll always whine that your copy is too long. Too long for them, that [...]

]]> By: TGIF Social Internet Marketing Weekly Wrap Up http://www.copyblogger.com/long-copy-path/#comment-790203 TGIF Social Internet Marketing Weekly Wrap Up Tue, 22 Dec 2009 05:30:56 +0000 http://www.copyblogger.com/?p=3223#comment-790203 [...] Long Sales Copy Tips from CopyBlogger: You know, as a regular reader, I’m not a fan of long copy. With that said, if you MUST use long copy, these are great tips to follow. [...] [...] Long Sales Copy Tips from CopyBlogger: You know, as a regular reader, I’m not a fan of long copy. With that said, if you MUST use long copy, these are great tips to follow. [...]

]]> By: ravi http://www.copyblogger.com/long-copy-path/#comment-731924 ravi Fri, 25 Sep 2009 20:15:34 +0000 http://www.copyblogger.com/?p=3223#comment-731924 I’m not a fan of long sales copy (beyond the IM niche) but if someone MUST use it, these are great tips that could really make a difference! Good stuff! I’m not a fan of long sales copy (beyond the IM niche) but if someone MUST use it, these are great tips that could really make a difference! Good stuff!

]]> By: This Weeks Helpful Reads… Week 160 http://www.copyblogger.com/long-copy-path/#comment-634124 This Weeks Helpful Reads… Week 160 Sun, 24 May 2009 11:08:20 +0000 http://www.copyblogger.com/?p=3223#comment-634124 [...] and links each week to provide the widest range of information for the home business entrepreneur. How to Avoid Losing Your Readers Along the Long Copy Path by Sherice Jacobs (on Copyblogger)… Long sales copy can be great for the customer ready to [...] [...] and links each week to provide the widest range of information for the home business entrepreneur. How to Avoid Losing Your Readers Along the Long Copy Path by Sherice Jacobs (on Copyblogger)… Long sales copy can be great for the customer ready to [...]

]]> By: Link Love and Shout Outs | Musings of a Housewife http://www.copyblogger.com/long-copy-path/#comment-633469 Link Love and Shout Outs | Musings of a Housewife Sat, 23 May 2009 13:33:00 +0000 http://www.copyblogger.com/?p=3223#comment-633469 [...] How to Avoid Losing Your Readers Along the Long Copy Path — copyblogger.  This is well worth the read if you’re a long-winded blogger like I am.  It’s geared to a more business-minded blogger, but the points can apply to a hobby blogger just as well. If you liked this post, you may want to subscribe to Musings of a Housewife. Follow me on Twitter. I'm dcrmom. Share and Enjoy: [...] [...] How to Avoid Losing Your Readers Along the Long Copy Path — copyblogger.  This is well worth the read if you’re a long-winded blogger like I am.  It’s geared to a more business-minded blogger, but the points can apply to a hobby blogger just as well. If you liked this post, you may want to subscribe to Musings of a Housewife. Follow me on Twitter. I’m dcrmom. Share and Enjoy: [...]

]]> By: kim from travel hqr http://www.copyblogger.com/long-copy-path/#comment-633229 kim from travel hqr Sat, 23 May 2009 04:19:34 +0000 http://www.copyblogger.com/?p=3223#comment-633229 I agree, arts and photos sometimes makes it more interesting and enjoying to read. I don't mind long stories as longs as it stays to the topic and it's informative. - Kim """" http://www.travelhqr.com I agree, arts and photos sometimes makes it more interesting and enjoying to read. I don’t mind long stories as longs as it stays to the topic and it’s informative.

- Kim “”"” http://www.travelhqr.com

]]> By: TGIF Social Internet Marketing Weekly Wrap Up : Social Marketing Impact http://www.copyblogger.com/long-copy-path/#comment-632830 TGIF Social Internet Marketing Weekly Wrap Up : Social Marketing Impact Fri, 22 May 2009 16:03:28 +0000 http://www.copyblogger.com/?p=3223#comment-632830 [...] Long Sales Copy Tips from CopyBlogger:  You know, as a regular reader, I’m not a fan of long copy.  With that said, if you MUST use long copy, these are great tips to follow. [...] [...] Long Sales Copy Tips from CopyBlogger:  You know, as a regular reader, I’m not a fan of long copy.  With that said, if you MUST use long copy, these are great tips to follow. [...]

]]> By: John Hoff - WpBlogHost http://www.copyblogger.com/long-copy-path/#comment-632827 John Hoff - WpBlogHost Fri, 22 May 2009 15:58:13 +0000 http://www.copyblogger.com/?p=3223#comment-632827 Excellent article, Sherice, and what a wonderful discussion. There are also the "mini" sales pages which you can use on your website/blog when trying to sell something. I've found it valuable, depending on what you're selling, to change your menu system to reflect what you're selling and the buying process. For example, if you blog about <em>wellness</em> and have some wellness product you're selling, you might have a product page. When someone goes to that product page you might find it useful to change your site's menu system some to reflect buying that product. In other words, remove the sidebar widget, external links, and your blog's menu system might change to a more simplified menu system geared around your product. In my PPC campaigns, I've found this helps as it minimizes outbound leaks (like you mentioned in your article). Excellent article, Sherice, and what a wonderful discussion.

There are also the “mini” sales pages which you can use on your website/blog when trying to sell something.

I’ve found it valuable, depending on what you’re selling, to change your menu system to reflect what you’re selling and the buying process.

For example, if you blog about wellness and have some wellness product you’re selling, you might have a product page. When someone goes to that product page you might find it useful to change your site’s menu system some to reflect buying that product. In other words, remove the sidebar widget, external links, and your blog’s menu system might change to a more simplified menu system geared around your product.

In my PPC campaigns, I’ve found this helps as it minimizes outbound leaks (like you mentioned in your article).

]]> By: Stephanie Valentine http://www.copyblogger.com/long-copy-path/#comment-632794 Stephanie Valentine Fri, 22 May 2009 12:43:03 +0000 http://www.copyblogger.com/?p=3223#comment-632794 Nice! The two points that really stuck out for me are: 1. Putting the call to action in several places. I tend to write longer copy so this is a good idea for me. 2. Putting in a shortcut for people short on time. We are all besieged by too much info and too little time. This is a great idea. Thanks for the insight! Nice! The two points that really stuck out for me are:
1. Putting the call to action in several places. I tend to write longer copy so this is a good idea for me.
2. Putting in a shortcut for people short on time. We are all besieged by too much info and too little time. This is a great idea.
Thanks for the insight!

]]> By: Pat Bloomfield http://www.copyblogger.com/long-copy-path/#comment-632523 Pat Bloomfield Thu, 21 May 2009 17:14:32 +0000 http://www.copyblogger.com/?p=3223#comment-632523 Great advice. I must admit that I hate reading so really long copies put me off quickly especially when they don't get to the point quickly so I know if they're worth the effort or not. Once I know what it is about and I'm interested I will usually ready all the copy to be sure I fully understand everything. Unless it's actually something I'm looking for - then I will be looking for the "let me out of jail" card so I can buy and check out. Pat Bloomfield <a href="http://www.patbweddingphotography.com/weddings/" title="Wedding Photographers in Ipswich" rel="nofollow">Wedding Photographer Ipswich</a> Great advice.

I must admit that I hate reading so really long copies put me off quickly especially when they don’t get to the point quickly so I know if they’re worth the effort or not.

Once I know what it is about and I’m interested I will usually ready all the copy to be sure I fully understand everything. Unless it’s actually something I’m looking for – then I will be looking for the “let me out of jail” card so I can buy and check out.

Pat Bloomfield
Wedding Photographer Ipswich

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