So I’m hanging around an Internet forum the other day.
People there are going on about how they “only write for themselves,” and if the reader doesn’t get it “it’s their problem.”
Was I in a creative writing forum? Or maybe over at Robert Bruce’s place?
Nope. It was a “professional” blogging site.
Frankly, I’ve never heard people involved (or trying to be involved) in business say those types of things before. It blew my mind.
Is it because blogs, even those intended for commercial use, are often still referred to as “online journals?”
Has a simple content-management and publishing tool warped the minds of wannabe entrepreneurs everywhere?
Maybe, but I think it has more to do with the fact that certain so-called “A-list” bloggers, who ostensibly blog about business, tend to prattle on about themselves and other inconsequential topics. People see this and figure, “Hey, if they can do it, so can I.”
These bloggers started off 3, 4 or 5 years ago, and built large audiences as early adopters.
We’re not in Kansas anymore, Toto, and those same bloggers would be unknowns if they started out today with that style.
These bloggers stay popular because, well… they’re popular. But as blogging matures, even the hangers-on will realize that life is short and their feed reader is full, and unsubscribe.
I know I have.
Want to emulate an A-lister? Try these folks:
Why? They are all insanely focused on delivering reader-focused value.
Back in 1897 (yes, as in the 19th century), Nathanial Fowler wrote these words:
Write your advertisements from the customer’s standpoint.
Now, substitute “blog” for “advertisements” and “readers” for “customers” (or why not leave it as customers?).
See, that didn’t even take the full three minutes.
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