7 Useful Marketing Articles for Your Weekend

The Lede | copyblogger.com

This week on The Lede

  • Seth Godin’s simple cure for writer’s block.
  • Why David Ogilvy called himself a lousy copywriter.
  • A case study in the power of the blog.
  • 10 ways to use Pinterest for your business.

If you want more links you can use than the seven we highlight here every week, follow @copyblogger on Twitter.

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A Stalker’s Guide to Competitive Research
If you ever wanted a shot at becoming a private detective (without the hassle of becoming a private detective), this is it. Comprehensive does not begin to describe this article from Ms. Narayanasamy. In it, she lays out an amazingly simple and incredibly thorough strategy to gain a lasting competitive advantage in your industry.

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Seth Godin’s Simple Cure for Writer’s Block
Leave it to Mr. Godin to supply a sensible solution to a wicked problem that has plagued writers since we were etching useful content on tablets. Stone tablets, I mean. Like most good advice, you’ll likely say “Of course…” when you read this. Don’t forget to act on it.

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I am a lousy copywriter ~ David Ogilvy
There is some kind of relief in reading a line like that from a titan of your craft. This honest, engaging little 1955 letter from Mr. Ogilvy says much about practical professionalism, struggle, and getting your work done despite the forces working against you from within and without.

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How to Find the Time for Content Creation
Warning: do not dismiss this post for its deceptive simplicity. We’ve heard it one hundred times, and could stand to hear it one hundred more. This advice lies at the core of getting good content produced. And yes, that’s the content that can drive your business.

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Content Marketing is a War of Attrition
Babe Ruth said, “You just can’t beat the person who never gives up.” That, along with a plan that changed and morphed along the way, is pretty much the story of Copyblogger. It can pretty much be the story of anyone who chooses to take it up.

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The Power of a Blog
Mr. Lefsetz asks if you’re better off being written up in the major media, or on a major blog. Then he answers the question definitively. This might seem a bit like preaching to the choir, but the reminder — in this case — is a valuable one.

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10 Ways to Use Pinterest for Business
I’ve heard it said that Pinterest is for soccer moms. I also remember hearing that Facebook was just for college kids …

Did you miss anything on Copyblogger this week?

About the Author: Robert Bruce is Copyblogger Media’s Chief Copywriter and Resident Recluse.

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Comments

  1. Great articles, grabbing a cup of coffee and getting ready to dig in. My favorite though is the “Did You Miss Anything …” section at the end. Love that idea and I hope you don’t mind if I copy it :)

  2. Great list! Love the idea of “Did you miss anything…”

    Might have to start doing that myself, see if it increases page views :)

  3. With so many sensational headlines and introductions I so often see, when I read the “Comprehensive does not begin to describe this article from Ms. Narayanasamy.” introduction, I thought to myself, “let’s see if the article lives up to the introduction”. It did!

  4. Nice collection. I appreciate the Pinterest comment, it’s a good point. However, it seems that the “Pinterest is for women” is mostly urban legend. 58% women is not different than other social media sites. Pinterest has become a huge source of referral traffic for us, better than Facebook or Youtube. Our little biz is thrilled to have Pinterest around.

    Jason & Cinnamon Miles

  5. Thanks for compiling this list.Especially for the article on competitive research.It’s one of the best articles I’ve ever seen on doing research

  6. Loved the article on writer’s block.

    Writing used to be my day job, so it’s always my biggest strength. People around me know that, and so they often come to me with problems of writer’s block. Often, they’ll tell me about this great idea for content they have. But they just can’t get it down onto paper (digital paper), they say.

    So I’ll ask them to tell me their idea. And in almost all cases, they go on to describe their idea fantastically: intelligently, concisely, interestingly.

    Then I’ll tell them to just go and write the content exactly the same way they just “told” me the content. Usually, this is an “ah-ha” moment for them, when they realize that writing is just talking written down.

    For lots of people who don’t think that their writing is a strength, this is a common problem. They see writing as something very different to every other method of communication that they’re comfortable with. But it’s not. Writing is just talking written down.

    That’s a big realization to make when you lack confidence with your writing, and it’s one that Seth’s article on writer’s block reminded me of.

  7. Wow #6 must have the absolute worst site structure ever, check out that url hah ;)

  8. Yep, the article competitive analysis is epic and agree with @jerry about #6:)

  9. Great list of articles. I’m just off to read Seth Godin’s writers block article :).

  10. Robert, thank you for sharing. I especially liked the article on Content Marketing.

  11. Weekend? These are my evenings! Good post :o)

  12. The most important thing about these articles, is that they are produced by the daily experience of the experts. I enjoyed reading this and I wish this kind of material would be in the hand of every business professionals, specially from my country.