7 Marketing Links You Can Use in the Field

The Lede | copyblogger.com

David Ogilvy on Social Media.

How a “drug-taking college dropout” created one of the most successful corporations in the world.

The Secrets of the biggest-selling launch ever.

Follow @copyblogger on Twitter to grab these links (and more) every week.

This is The Lede


6 Social Media Lessons from David Ogilvy
The ad at the top of this post alone is worth clicking over for. Beyond that, Mr. Vodden has very aptly applied some of Ogilvy’s core philosophies to good social media marketing.


Steve Jobs: Billion Dollar Hippy
All right, all right, you’ve had enough of the Steve Jobs onslaught. I have too, but when a BBC documentary gets out into the wild (if it’s still up now), how can I not link to it?


Secrets of the Biggest Selling Launch Ever
A look at the 2010 iPad launch in 10 succinct lessons. “They didn’t sell 300,000 iPads in one day, they sold them over a few decades.”


Your Readers are Changing. Are You?
The maturation of mobile. The massive release last week of Flipboard for the iPhone is only one indicator of where readers want to read. “Smartphones are built for reading as well as talking, for literacy as much as audibility.” Here we go …


How 3 Companies Built Their Twitter Strategies
A quick look at how these old-school monoliths are nimbly dancing (and winning) on social networking platforms.


The Beginner’s Guide to Content Marketing
A clear (and bold) primer on what content marketing is and does, as well as its advantages over traditional advertising.


The One Resolution You Need to Make in 2012
I linked this up mainly as a reminder to myself. It’s simple, valuable advice you can use out there in the field all day, every day. Let your ‘yes’ be ‘yes’…


Did you miss anything on Copyblogger this week?

About the Author: Robert Bruce is Copyblogger Media’s Chief Copywriter and Resident Recluse.

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Reader Comments (13)

  1. says

    Nice post there Bruce. Actually all the links you have provided will encourage new internet marketers out there to get inspired and work more harder to educate themselves about Internet Marketing. And the links you have provided seriously are great ones, where even i love reading cause i feel increasing our knowledge is very important when it comes to online business and marketing. Hope to see more of your interesting post in future Bruce. Have a good day

  2. says

    The One Resolution You Need to Make in 2012 is, in my opinion, the single most important philosophy you can follow in business and in life. Do what you say you’re going to do! Always! Most of us are so busy that accountability can be the first thing out the window. We start to think the small things, like returning phone calls when we said we would, don’t matter. When you’re dealing with people, there are no “small things”. Everything counts.

  3. says

    The links may be cool, but I’m really disappointed that this made it through the Copyblogger filter. No story. No nuggets of wisdom. Just links.

  4. says

    They created their twitter account in 2008 and Bepko has had it for a year. He spends “about a third of his day” on twitter. They have 90 gajillion followers. He didn’t build the following and the article has nothing to do with that. I think it’s about a guy who gets paid big bucks to delete negative tweets about “Whole Paycheck” (as we call them in Seattle). Chrysler? Best Buy? None of that has anything to do with ANY of your readers. Fail.
    Thank you for failing as I’m sure that means the next link to an article about twitter will have nothing to do with global mega-corps with more money, time and resources than god and everything to do with real-world bloggers. The words that go into this megaphone need to be very carefully thought out. I think that link was phoned in. N.

  5. says

    Wow, Robert, you’re taking some heat for these links. My apologies in that regard.

    For what it’s worth, I appreciate being included on this list. Thank you for linking to my “Beginner’s Guide to Content Marketing” post. I had a blast writing it and appreciate your linking to it.

    • says

      I appreciate your reply to my post as it was in the spirit of The Lede; a simple list of valuable links. I think it’s a great concept and I get a ton of value from it, mostly. Interesting how key point that’s repeated over and over by twitter experts is to be absolutely sure your link is strong. That was my only point.

      I often keep The Lede in my inbox for 2 to 3 weeks to browse through for inspiration and even then, it gets archived, not deleted.

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