David Ogilvy on Social Media.
How a “drug-taking college dropout” created one of the most successful corporations in the world.
The Secrets of the biggest-selling launch ever.
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This is The Lede …
6 Social Media Lessons from David Ogilvy
The ad at the top of this post alone is worth clicking over for. Beyond that, Mr. Vodden has very aptly applied some of Ogilvy’s core philosophies to good social media marketing.
Steve Jobs: Billion Dollar Hippy
All right, all right, you’ve had enough of the Steve Jobs onslaught. I have too, but when a BBC documentary gets out into the wild (if it’s still up now), how can I not link to it?
Secrets of the Biggest Selling Launch Ever
A look at the 2010 iPad launch in 10 succinct lessons. “They didn’t sell 300,000 iPads in one day, they sold them over a few decades.”
Your Readers are Changing. Are You?
The maturation of mobile. The massive release last week of Flipboard for the iPhone is only one indicator of where readers want to read. “Smartphones are built for reading as well as talking, for literacy as much as audibility.” Here we go …
How 3 Companies Built Their Twitter Strategies
A quick look at how these old-school monoliths are nimbly dancing (and winning) on social networking platforms.
The Beginner’s Guide to Content Marketing
A clear (and bold) primer on what content marketing is and does, as well as its advantages over traditional advertising.
The One Resolution You Need to Make in 2012
I linked this up mainly as a reminder to myself. It’s simple, valuable advice you can use out there in the field all day, every day. Let your ‘yes’ be ‘yes’…
Did you miss anything on Copyblogger this week?
- Yours Free: A Cheat Sheet for Writing Blog Posts That Go Viral
- Here’s Your Invitation to the Copyblogger Holiday Headline Clinic
- Copyblogger Editor Admits to Sleeping with Readers and Recommends You Do the Same
- Sex, Lies, and the Art of Commanding Attention
About the Author: Robert Bruce is Copyblogger Media’s Chief Copywriter and Resident Recluse.