Copywriting Maven’s Marketing Makeover: OnceWed.com

Copywriting Maven’s Marketing Makeover: OnceWed.com

Reader Comments (15)

  1. I think she also needs a tagline or another way for first time visitors to know exactly what the site is all about.
    Maybe an about this site or FAQs page with easy navigation on the top bar would be good.
    It’s a great idea for a site. I wish I had known about it before I got married last month!

  2. I like the site… thanks for the info. I have a wedding dress listed on eBay that isn’t selling. When the auction is over I think I’ll list it on OnceWed. Thanks for the tip.

  3. I have a ‘service’ site for baby boomer women. I really appreciate the ideas and possiblities to make sure I am the ‘best’ for my readers.

  4. Hi Roberta,

    I think you downplayed the importance of collecting email addresses.

    The tips you gave about how to do so are great, but…

    IMO building a list of brides to be, bonding with that list and selling them on additional products and services are the best way for this site to get profitable.

  5. As Roberta mentioned, the one column blog style probably isn’t going to be sufficient for their goals.

    I think what’s really needed on the home page is to have the little “Find A Dress” search box in a sidebar and not 1 page deep. This is why people are here, so give em’ what they want on the landing page right up above the fold.

  6. Well, if it’s any help for Emily, my wife is a wedding planner and is working right now and just asked me for the web address of “that site where you can buy gently used dresses” I told her about this morning.

    Hopefully her exposure on here will drive her a little business.

  7. The email list is very important especially if you have additional products to sell to the list. Weddings happen once, or perhaps once in a while. A logical next product would be renting maternity clothing.

    I worked with a large telco in the ’90s. One of the Marketing Managers had a side business renting business maternity clothing to colleagues. She told me she made more money from this side job, which she managed from her cubicle, than she did from her salary.

  8. Thanks so much for taking the time out of your day to give feedback on Once Wed. Everyone’s comments were extremely helpful and I look forward to implementing them in the next few weeks.

  9. As my husband mentioned above I am a wedding planner in Las Vegas. I LOVE the idea of this site and will happily recommend it to my brides.

    The big suggestion I have is that you need to have a way for the people shopping on the site to save the dresses they like. It is sooo hard to find the dress you like once you have clicked away from it.

    My manager liked this site as well, she said that she wouldn’t mind looking in to advertising on it. I have all the coordinators interested in this site and the adjustment I listed above would make it even better!!!

  10. I like the site… thanks for the info. I have a wedding dress listed on eBay that isn’t selling. When the auction is over I think I’ll list it on OnceWed. Thanks for the tip.

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