A guide to knowing what your good at and what’s important to your customers. Sonia Simone outlines the 4 quadrants that will help you write better content for your readers….

This was actually the most important thing to drag your customer. But finding whats the major favorite is the hardest one, not all people are like to one thing at the same time

Do matrices exist to help divergent interests come to consensus?

To get that one customer that will make the $5000 purchase, setting off a series of bigger purchases when they are satisfied with the brand.

Maybe they got burned in their first output of import to them…maybe it was originally $100.

They think and think and aggregate diverse data that would take a 400×400 matrix to sort out the connections.

Is the ROI or sale proportional to what?

I have the statcounter graphs and clicky stats for my fictionalized rant/through process. In doing it to the extreme for effect, I beta tested my hard sell approach vs. my soft sell, genuine caring approach.

What I learned? Genuine, time consuming effort to cultivate a lot of small sales isn’t worth your effort because they will turn the fastest onto the next new thing. This is a dynamic, Type A group. You have to overlay the matrices with the filter and use of coincidence detection.

So my 4+ years of personal blogging averaged 9 uniques a day, three of whom I can predict will life long friends.

My experiment, throw out mass content and see your bounce rate drop if you make them read to the bottom, confuse them, waste 10 minutes of their time to decide they didn’t want it after all. They will tell their friend who is their polar opposite, the light bulb will go on and she will need it now!! So she’ll arrange a giveaway and swag bags.

Your customer is the ditzy friend, but pitch and bring the smart one into the conversation. Her friend loves to hate her and always does the exactly opposite of what she does.

Pitch to the creative genius. In 5 seconds they can give you the up/down on whether they would buy it. Take it to the bank. Middle america can’t wait for the next new thing that the elite didn’t have use for. Until they bought stock in it…

All from two weeks of observing the mommy blogger review scene and dissecting the Leap Frog pitch, watching the fallout when I criticized the group that disagreed with me. They won’t agree with me ever. They will step of their courting of the PR people and give the PR people time to find the next new thing. Thus, for the price and status of lunch in NY, they have a ready supply of free info.

I sit by and judge it as pathetic because it doesn’t matter how many good ideas you have, people like the train wreck factor and it’s exclusive of community. When the train wreck is genuine you don’t feel good about looking. When watching a train wreck makes you feel exclusive? You build your business around it.

I can totally name names and connect the dots and it would make it even more clear, but that would have to happen offline of course. Unless you want me to keep agitating this group who is bound by social and legal constraints to be nice.

But thanks to the matrix idea of Sonia’s I was able to distill the chaos in message board communities like mothering into 4 steps to discontent. The spinoff boards that do the 180 opposite in the same 4 steps are laughing their asses off snarking at the first group.

The key is using the matrix to simulate before you run your test. I knew it would get ugly, but didn’t predict just how. Good thing my husband is a lawyer and I don’t draw income from my writing.