The critical importance of mobile content marketing is in full swing, and every serious online publisher is working to find a way to make that transition as painless (and profitable) as possible.
The marriage of online content and responsive web design isn’t optional anymore, because a larger and larger part of your audience is visiting your website from a mobile device.
The good news is, you don’t need to invest in multiple versions of your website to automatically deliver the best possible experience to your audience … across all devices.
You can finally meet your audience on any digital device they choose to use, exactly when and where they need/want you most.
If you’re ready to harness the power of a responsive website right now, we’ve got 17 out-of-the-box mobile responsive designs (with more coming all the time), all built on the Genesis Design Framework for WordPress.
Why should your website be mobile responsive?
Simply put, because that’s where your audience is.
They’re on their phones and tablets, running from place to place, or kicking back in bed at the end of the day, just like you. Mobile is how we’re starting to work and play online now, and this mobile lifestyle is growing exponentially.
You need one rock-solid website, automatically displaying itself in multiple versions (check out how your site looks on different devices right now), all representing your platform flawlessly and without further effort from you.
This makes it a snap for you to deliver high value to your audience, without costly ongoing developer fees, or having to learn any confusing code.
And it makes consuming your content easy and pleasing to your audience — whether from a desktop, laptop, smartphone, or tablet.
What does it really mean to have a mobile responsive website?
For your audience this means …
- No more pinching and tapping for the right view
- No more microscopic fonts or unreadable calls to action
- No more mistaken clicks, taking them away from what they want to read
- No more wondering if they’re on the right site due to horrible layout and design
For you this means …
- No expensive app development and maintenance
- No secondary mobile site to spend time and money on
- No worries that your content won’t work well on a phone or tablet
- No need to rely on — and update — poorly designed mobile plugins
How to build a mobile responsive website that works
So, how do you get all this done without breaking the bank, or wondering if the underlying code of your site is a total mess, or spending hours figuring it all out?
The easy answer is to take a look at the mobile responsive ready themes from Copyblogger’s WordPress theme division, StudioPress.
In the future, all of our StudioPress themes will be mobile responsive, but until then, we’ve got you covered with a handful of ways to easily build a mobile responsive site.
Here’s a quick look at a few of them …
Are you mobile responsive?
We’ve said it before, but the dirty little secret of mobile content distribution is that you only need one website to serve every device.
And, because you’re delivering one, unified, optimized site to the search engines, you keep all the SEO benefits of publishing to the open web.
All you need to do is create great content, and hit “publish”. A truly responsive design will take it from there, automatically displaying your site correctly for your audience, every time, no matter where your they view it from.
We live in the most amazing time for content distribution ever. You see them, the mobile devices are everywhere, is yours a mobile responsive website?