Comments on: 10 Secrets to More Magnetic Copy

By: » The Lazy Blogger’s Guide to Writing a Post

» The Lazy Blogger’s Guide to Writing a Post — Wed, 08 Feb 2012 11:50:28 +0000

[...] hedge. This concept was first introduced on Copyblogger (10 Secrets to More Magnetic Copy, secret #1). Again, I’m a bit lazy today, so here’s a direct quotation: “Hedging” is when [...]

By: Adjective Adjustment: 3 Rules of Thumb

Adjective Adjustment: 3 Rules of Thumb — Mon, 30 Jan 2012 21:27:35 +0000

[...] This is a mash-up from a variety of sources. If you want to dig deeper, I recommend Roger Dooley’s Neuromarketing blog and Jason Cohen’s post 10 Secrets to More Magnetic Copy on Copyblogger. [...]

By: Trung Nguyen

Trung Nguyen — Fri, 06 Jan 2012 01:37:41 +0000

Great tips for writer here. Well, I’m still not a good writer but I think it will improve from time to time, just learn more experience and practice we can be a pro writer.

By: 10 Secrets to Magnetic Copy (Shhhh) | theartofwordz

10 Secrets to Magnetic Copy (Shhhh) | theartofwordz — Tue, 01 Nov 2011 13:35:29 +0000

[...] Click here for full article. Share this:TwitterFacebookStumbleUponLinkedInEmailPrintRedditDiggLike this:LikeBe the first to like this post. [...]

By: 100 Little Ways You Can Dramatically Improve Your Freelancer Writing

100 Little Ways You Can Dramatically Improve Your Freelancer Writing — Tue, 04 Oct 2011 16:28:23 +0000

[...] Stop hedging: Copyblogger asks readers to stop hedging, or make allowances for every possible exception. It weakens your writing. [...]

By: Ten bloggers who helped me start my blog

Ten bloggers who helped me start my blog — Thu, 11 Aug 2011 03:50:41 +0000

[...] More magnetic copy [...]

By: Vladimir

Vladimir — Wed, 01 Jun 2011 02:48:13 +0000

Nice and simple article
Straight to the point.

By: ER

ER — Mon, 30 May 2011 18:15:14 +0000

why not? after all a POLITICIAN is a person who tells you to go to hell in such a way that you actually look forward to the trip!

By: Ruben A

Ruben A — Thu, 19 May 2011 02:30:23 +0000

Shane, you are missing the point with all your edits. Sales copy doesn’t need to be grammatically correct as long as it’s conversational. When you read it out loud, it sounds like someone is speaking with you, not reading a text book at you.

I know, this post is from like 2009, but hey, EVERGREEN!

By: Chris | MarketingHQ

Chris | MarketingHQ — Sun, 10 Apr 2011 23:52:03 +0000

One I think many struggle with is the balance between being personable and professional. The truth is, sounding too professional and stiff just makes you sound like a lawyer (not that I don’t like lawyers, I have a friend whose a lawyer).

I’ve found being a bit personable and quirky works much better – and I love using dashes to break up a sentence. Dash, where have you been all my life…you are the best and make copy so much easier to read….