American rock band Extreme released the ballad More than Words in 1990. The romantic lyrics blended with melodic acoustic guitar soon became a huge hit, as the song raced up the charts all the way to number one.
More than words to show you feel that your love for me is real.
What would you say if I took those words away?
Then you couldn’t make things new just by saying I love you.
The theme is a simple one—show love with more than words. It’s a wonderful thought, making even the hardest hearts melt around the edges.
Look around you, though. What do you see? Words and text everywhere.
We blog in industrial quantities, we barrage the Internet with articles to drive traffic, and we slap up site after site looking for success. What else do we have but words?
Show, don’t tell, has to be one of the best ways of engaging other people. When words are all you have and you can’t show someone what you want to say, what else can you do?
Words can accomplish many things beyond informing readers. With words, you can tell someone your message, but you can accomplish more than words. You can paint a picture in a person’s mind. You can convey an emotion. You can make someone feel hate, love, trust, desire, disgust…
If your text doesn’t convey emotion, it will never reach a reader. A sales letter will never compel. Web content will never encourage action. A blog post won’t stimulate comment. A Tweet won’t entertain. A press release won’t be newsworthy.
In fact, stripped of emotion until there is nothing but words, your content and your website are going to be about as interesting as reading your latest telephone bill. Or your last bank statement. Or some old technical textbook.
If a person feels nothing when skimming the words, then nothing is what you’ll get as a result.
People need to feel something deep inside when they read. They’re tired of black and white letters on a screen – they want more.
They want more than words.
Reach out and touch them personally on an emotional level—with your sales copy, with your website content… with anything you write. Giving people more than words is the only way that you’ll engage them to buy, hire, or take action—because people will only make a move when they feel the need.
- Try powerful, bold words steeped in strong authority.
- Explore warm, gentle words infused with soothing comfort.
- Select easy going, relaxed words for a casual effect.
- Pick words that instigate, stir up and provoke a reaction that can’t be resisted.
Invoke the senses. Look beyond the words you write. Tap into the emotions and the feelings you can create on a simple page.
Give readers what they want—give them more than words.