Comments on: Is Writing Obsolete? http://www.copyblogger.com/multimedia-content/ Online marketing that works Thu, 09 Feb 2012 13:47:05 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Is copywriting doomed http://www.copyblogger.com/multimedia-content/#comment-1002575 Is copywriting doomed Mon, 28 Feb 2011 13:54:36 +0000 http://www.copyblogger.com/?p=4375#comment-1002575 [...] sharp as an @PaulCarr Tweet. In a recent guest blog over at Copyblogger she posed the question – Is writing obsolete? Beautiful. What a potential laden title. A title leaving acres of opportunity to discuss new trends [...] [...] sharp as an @PaulCarr Tweet. In a recent guest blog over at Copyblogger she posed the question – Is writing obsolete? Beautiful. What a potential laden title. A title leaving acres of opportunity to discuss new trends [...]

]]> By: Dan Writes It - Everything Is Written http://www.copyblogger.com/multimedia-content/#comment-727707 Dan Writes It - Everything Is Written Mon, 21 Sep 2009 00:26:50 +0000 http://www.copyblogger.com/?p=4375#comment-727707 [...] don’t think writing is obsolete. I think reading is becoming obsolete as people become more and more lazy. So much needs to be [...] [...] don’t think writing is obsolete. I think reading is becoming obsolete as people become more and more lazy. So much needs to be [...]

]]> By: Julian Perrera http://www.copyblogger.com/multimedia-content/#comment-724251 Julian Perrera Wed, 16 Sep 2009 05:03:33 +0000 http://www.copyblogger.com/?p=4375#comment-724251 I'm skeptical about the importance of audio. I love podcasts and listen to lots of shows but they are all 30-60 minute shows. Not something you can exactly pass to someone else to listen to casually. People pass around videos but when they pass around audio it's often a video (a still image with the audio under it), so even podcasts become video when it's time to share it with friends. Audio is great but it's deep, something for true fans, not something to interest the casual people. I’m skeptical about the importance of audio. I love podcasts and listen to lots of shows but they are all 30-60 minute shows. Not something you can exactly pass to someone else to listen to casually.

People pass around videos but when they pass around audio it’s often a video (a still image with the audio under it), so even podcasts become video when it’s time to share it with friends.

Audio is great but it’s deep, something for true fans, not something to interest the casual people.

]]> By: Wallpapers http://www.copyblogger.com/multimedia-content/#comment-715879 Wallpapers Fri, 04 Sep 2009 16:32:48 +0000 http://www.copyblogger.com/?p=4375#comment-715879 I love when a blog incorperates video into the daily posts, but that is optional. All I need is some articles with bullets explaining what to do next and I'm happy. I love when a blog incorperates video into the daily posts, but that is optional. All I need is some articles with bullets explaining what to do next and I’m happy.

]]> By: Mattie http://www.copyblogger.com/multimedia-content/#comment-713685 Mattie Wed, 02 Sep 2009 14:50:26 +0000 http://www.copyblogger.com/?p=4375#comment-713685 Once upon a time mother stayed home and taught their children to read - long before they got to school. Once in school it was the job of the educators to teach reading comprehension. How many times now are children asked to stand up and explain just what the class read? Its one thing to read and another to comprehend the message. Today, there are too many words. Copy writers babble on expecting viewers to be swayed by the length of the copy and just waste time. The beauty of the English language is the number of words it contains. Never stagnant, it adopts words from other civilizations which it happens to encounter. The real pleasure lies in the fact that it is a descriptive language and as we were always taught, it is unnecessary to use three words when two will suffice. A perfect example is probably one of the most descriptive and touching sentences in the world - "Jesus, wept." Once upon a time mother stayed home and taught their children to read – long before they got to school. Once in school it was the job of the educators to teach reading comprehension.

How many times now are children asked to stand up and explain just what the class read? Its one thing to read and another to comprehend the message.

Today, there are too many words. Copy writers babble on
expecting viewers to be swayed by the length of the copy and just waste time.

The beauty of the English language is the number of words it contains. Never stagnant, it adopts words from other civilizations which it happens to encounter. The real pleasure lies in the fact that it is a descriptive language and as we were always taught, it is unnecessary to use three words when two will suffice. A perfect example is probably one of the most descriptive and touching sentences in the world – “Jesus, wept.”

]]> By: Doug Matthews http://www.copyblogger.com/multimedia-content/#comment-713146 Doug Matthews Tue, 01 Sep 2009 23:37:48 +0000 http://www.copyblogger.com/?p=4375#comment-713146 People still want to read, but only what THEY want to read, not what others want them to read. That's why the headline/opener is so important -- to convince people that they want to read your copy. And that's why it's even more important to know your readers' hot buttons before you start writing -- so you can interrupt and grab their attention with something they actually care about rather than with mindless creativity. People still want to read, but only what THEY want to read, not what others want them to read. That’s why the headline/opener is so important — to convince people that they want to read your copy. And that’s why it’s even more important to know your readers’ hot buttons before you start writing — so you can interrupt and grab their attention with something they actually care about rather than with mindless creativity.

]]> By: Leadstart Book Publishing http://www.copyblogger.com/multimedia-content/#comment-711328 Leadstart Book Publishing Mon, 31 Aug 2009 06:57:37 +0000 http://www.copyblogger.com/?p=4375#comment-711328 Text is having a tough time, but I think it will hold its place. The simple reason is no other form of communication lets you think for while. If you are watching a video or listening to an audio, you are like a slave paying full attention till it ends, if it is well crafted. Your chances of being rational with audio visual media are much less compared to text. While reading text, your thoughts are also in action and are consatntly agreeing or disgreeing with the author's views. Text is having a tough time, but I think it will hold its place. The simple reason is no other form of communication lets you think for while. If you are watching a video or listening to an audio, you are like a slave paying full attention till it ends, if it is well crafted. Your chances of being rational with audio visual media are much less compared to text. While reading text, your thoughts are also in action and are consatntly agreeing or disgreeing with the author’s views.

]]> By: Is copywriting doomed | Copywriters Blog http://www.copyblogger.com/multimedia-content/#comment-710729 Is copywriting doomed | Copywriters Blog Sun, 30 Aug 2009 11:02:14 +0000 http://www.copyblogger.com/?p=4375#comment-710729 [...] sharp as an @PaulCarr Tweet. In a recent guest blog over at Copyblogger she posed the question – Is writing obsolete? Beautiful. What a potential laden title. A title leaving acres of opportunity to discuss new trends [...] [...] sharp as an @PaulCarr Tweet. In a recent guest blog over at Copyblogger she posed the question – Is writing obsolete? Beautiful. What a potential laden title. A title leaving acres of opportunity to discuss new trends [...]

]]> By: Nancy Creighton http://www.copyblogger.com/multimedia-content/#comment-710564 Nancy Creighton Sun, 30 Aug 2009 04:24:49 +0000 http://www.copyblogger.com/?p=4375#comment-710564 Sonia, thanks for encouraging video and podcasters to also include scripts. Not only for some of the reasons you and other commenters have mentioned, above, but also because of deaf people. Currently, there are no laws mandating access on the internet, but we're working on it! Starting now to use ALL of the media available in multi-media, especially writing, will give all of your readers a leg up when the laws come to pass. Sonia, thanks for encouraging video and podcasters to also include scripts. Not only for some of the reasons you and other commenters have mentioned, above, but also because of deaf people. Currently, there are no laws mandating access on the internet, but we’re working on it! Starting now to use ALL of the media available in multi-media, especially writing, will give all of your readers a leg up when the laws come to pass.

]]> By: Do you want text, audio or video? | dashPunk http://www.copyblogger.com/multimedia-content/#comment-710141 Do you want text, audio or video? | dashPunk Sat, 29 Aug 2009 19:01:58 +0000 http://www.copyblogger.com/?p=4375#comment-710141 [...] Simone over at Copyblogger asked an interesting question: Is Writing [...] [...] Simone over at Copyblogger asked an interesting question: Is Writing [...]

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