A First Look at Raven’s New Content Marketing Tools …

Image of Raven Tools Logo

Running the data for Copyblogger Media is no small task, so we’re big fans of tools that make our lives easier. At the top of that list is Raven Tools’ marketing software.

And yes, we love them even more for the fact that Raven’s Content Manager tightly integrates with our Scribe content marketing software system … but that’s just one of many reasons.

Like us, the Raven team is constantly working to improve their software and to make sure it meets the needs of the ever-evolving content marketing industry.

I just found out that they’re about to update their Raven Content Manager in a major way, and I couldn’t be more excited.

What’s ahead for Raven, and — more importantly — what does it mean for you?

First, the entire Raven site has been redesigned for simpler and faster navigation. This new design helps content creators focus on the most important thing — getting what you need and getting back to work.

Jon Henshaw, co-founder of Raven, recently told me:

It’s such a simple change, but it’s significant. When we moved the main navigation from the top of our software to the left, all of a sudden there was a lot more room in the browser window. We took advantage of that space to show more data in one view.

Through a little begging and pleading, Jon provided me with a few exclusive screenshots of their redesigned Content Marketing tools, and said we could share them with you …

This is what the current (old) Content Manager looks like:

 

And here’s what the new Content Manager will look like:

 

They also gave us a sneak peek at their PR Newswire press release order form — another powerful Raven content marketing tool that’s been updated with the new design:

 

Raven also reorganized the 30+ tools in its platform into logical sections that reflect how our industry is evolving. To make everything easy to find and use, they’ve segmented their tools into these categories:

  • Campaign
  • Research
  • SEO
  • Social
  • Content
  • PPC
  • Reports

Raven plans to launch the new, simpler Raven — along with a new rankings tool and report — in early August. If you want to be the first to find out when it’s ready, jump on the Raven email list right here.

And, if you’re feeling a little weird about waking up every morning for the next week or so and hitting refresh on your Raven account, hoping to see the new design, know that you’re not alone.

I’m clicking that button right there with you. ;-)

About the Author: Jessica Commins is Copyblogger Media’s Executive VP of Operations, and a connoisseur of iced tea. Following her on Twitter or Google+ might be the easiest thing you do all day.

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