Holy fruit salad, Batman!
Do you know the reference?
If you ever watched the old-school Batman TV show, you’ll get it. Each episode of the show featured Robin uttering a different version of the catch phrase, with an increasingly unlikely noun taking its place in the middle.
But it’s not Robin who made those off-the-wall catch phrases memorable.
It’s the nostalgia that a show of this nature still wells up in their audience to this day.
It’s been written to death that content is king. I don’t think we’ve beaten this to death enough! Anyway, what really needs to be put into context here is that any type of content, whether it be television, video, articles, or anything else needs to contain some element of nostalgia.
Let me ask you this. Do you want people to talk about your work 10, 20 years from now? I know I do.
Now vs. tomorrow
If you create great content for “what’s hot now,” it doesn’t mean it’s still going to be “hot” down the line.
Just take a look at how many bloggers are arguing what the best platform is for social networking. They’re all looking to push their favorite social network, whether it be Facebook, Google+, Twitter, or LinkedIn.
10 or 20 years from now, how relevant will that content be? How relevant will it be a year from now?
Most sites are missing out on what really connects with readers and fans — nostalgia. If my Batman reference didn’t resonate with you, that’s ok, because here’s another quick example …
I’m taking a class called “The History of Video Games.” The title of the class alone suggests that certain video games create a nostalgic feeling in the teacher and prospective students. Games like Super Mario or Donkey Kong are still surprisingly popular because the creators thought long and hard about how to keep them compelling throughout the years.
So how does this relate to your blogging?
When you write a post, create a video, or distribute anything on the internet, have you ever stopped to think about whether what you’re saying actually means anything to your audience? Just because “content is king” doesn’t mean your content is anything more than that of a Court Jester.
What do I mean by that?
Don’t be a court jester
A Court Jester exists for the King needs to be amused in that precise moment. It might attract attention, but it doesn’t keep it for the long run.
Is your latest article or podcast relevant only for this precise moment, or “what’s hot now?”
I hope not, because then all you’ll become is another content “John Doe.” The work that you spent so much time on is quickly lost in the vast vortex of the internet.
Do something that you feel can be looked upon in the years to come and still be relevant. You want people to read your articles down the line and say, “This is great. I wish people still created things like this.”
To this day, I enjoy looking at archived articles or older books. I just read a reprint of the first ever issue of The Amazing Spider-Man. Talk about nostalgia! It’s that type of writing that you want to seek out. Writing that survives to become an enduring classic.
So what should you do to keep your content memorable for the future?
4 ways to create nostalgic content
- Read or watch something that has some age to it, but is still relevant today. This will allow you to view things in a different light and not get influenced by the same echo chamber everyone else is stuck in. By looking to the past, you’ll notice what elements stand the test of time, what still captivates and commands attention.
- Stop reading what others are doing or telling you to do. I’m not saying you can’t listen to opinions, but don’t be a blind follower and continue do what feels safe (like blogging about how to make money with a blog). Be a leader and think for yourself.
- Be a free spirit. It worked for the Batman TV show, which was quirky and often over-the-top outrageous. I still have friends from college texting me the dumb catch phrases I used to say. Your work won’t stand the test of time if you’re exactly like everyone else.
- Be an entertainer. Everyone likes to say be yourself when you write. I don’t think that’s always a good thing. Do you think P.T. Barnum stayed safely inside his comfort zone? No. He was constantly thinking creatively, like, well … a circus performer. Barnum & Bailey are still in business and going strong.
Over to you …
Nostalgia isn’t something you can create on a piece of paper in a moment. It’s something that develops over the course of time.
Write for the future. Write for what will still be relevant when all the hype becomes old news, and you might be remembered when you’re gone.
What type of content do you find to be nostalgic, and what have you done to create that type of experience for your readers? Share it in the comments below and I’ll join you …