Comments on: Five “Old School” Tactics That Can Ruin Your Sales Page http://www.copyblogger.com/old-school-copy/ Online marketing that works Thu, 09 Feb 2012 12:42:19 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Artists Who Sell: How to Write a Killer Sales Page (and why) — The Abundant Artist http://www.copyblogger.com/old-school-copy/#comment-1023298 Artists Who Sell: How to Write a Killer Sales Page (and why) — The Abundant Artist Tue, 05 Jul 2011 15:46:29 +0000 http://www.copyblogger.com/?p=6992#comment-1023298 [...] more tips on avoiding artificial scarcity, check out Five “Old School” Tactics That Can Ruin Your Sales Page from [...] [...] more tips on avoiding artificial scarcity, check out Five “Old School” Tactics That Can Ruin Your Sales Page from [...]

]]> By: Franchising Your Business http://www.copyblogger.com/old-school-copy/#comment-1011300 Franchising Your Business Fri, 08 Apr 2011 07:02:29 +0000 http://www.copyblogger.com/?p=6992#comment-1011300 These OLD SCHOOL tactics were actually affective in the good old school time. The phrases like You're lucky I'm talking to you" and "You are dead Meat if you don't buy it" were often worked. I admit that in my early years of career I too used to use such phrases but now changed with time. I know that these don;t work anymore so being more practical is always best. These OLD SCHOOL tactics were actually affective in the good old school time. The phrases like You’re lucky I’m talking to you” and “You are dead Meat if you don’t buy it” were often worked. I admit that in my early years of career I too used to use such phrases but now changed with time. I know that these don;t work anymore so being more practical is always best.

]]> By: apply http://www.copyblogger.com/old-school-copy/#comment-964242 apply Tue, 14 Sep 2010 19:15:49 +0000 http://www.copyblogger.com/?p=6992#comment-964242 The "You're lucky I'm talking to you!" tactic is the best because it's hilarious! LOL! "You're lucky I'm talking to you ro else you'd have just another boring day!" I can't stop laughing when I land on something like that and reading the copy is like reading a comic book, they get funniest at the end! The “You’re lucky I’m talking to you!” tactic is the best because it’s hilarious! LOL! “You’re lucky I’m talking to you ro else you’d have just another boring day!” I can’t stop laughing when I land on something like that and reading the copy is like reading a comic book, they get funniest at the end!

]]> By: What Makes a Network Marketing Company a Scam? http://www.copyblogger.com/old-school-copy/#comment-860767 What Makes a Network Marketing Company a Scam? Tue, 23 Mar 2010 05:37:14 +0000 http://www.copyblogger.com/?p=6992#comment-860767 [...] Five “Old School” Tactics That Can Ruin Your Sales Page | Copyblogger [...] [...] Five “Old School” Tactics That Can Ruin Your Sales Page | Copyblogger [...]

]]> By: DeeMarieF http://www.copyblogger.com/old-school-copy/#comment-849989 DeeMarieF Thu, 11 Mar 2010 14:28:58 +0000 http://www.copyblogger.com/?p=6992#comment-849989 @Dave Thanks for the useful examples. I have been concerned about how to maintain my integrity on an Internet sales page and this will definitely help.     @Joshua and @Peter I agree that customers want to do their own research. Unfortunately some of those cheesy tactic hard sell marketers also have tactics to manipulate searches.   I bought from one of them about 6 months ago (BIG mistake) and actually DID research them online first. The research was a waste, but it wasn't obvious at the time. Everything I found appeared to be good and credible, so I bought.  I was immediately bombarded with email offers from them for numerous other products. After buying 2 more, I told them to stop slamming me with offers. (No, I didn't unsubscribe because I was still a new customer who was invested emotionally - plus their 3 day seminar was coming up.) My second purchase from this marketer was for a newsletter delivered on CD via snail mail. The second one (rec'd after the seminar) went into great detail about how to manipulate search engine results specifically for the purpose of drowning out customer complaints! I might not be the brightest bulb in the room, but the odds were deliberately stacked against me getting credible information in the standard ways. Even my extensive experience in offline business ownership and sales didn't prepare me for that whole experience. @Michael On surprising the buyer with a bonus after the purchase has been made - Great idea. That kind of over delivering would be strong incentive for me to recommend that marketer at every opportunity. In fact, I think that would guarantee it. :D @Dave Thanks for the useful examples. I have been concerned about how to maintain my integrity on an Internet sales page and this will definitely help.    

@Joshua and @Peter I agree that customers want to do their own research. Unfortunately some of those cheesy tactic hard sell marketers also have tactics to manipulate searches.  

I bought from one of them about 6 months ago (BIG mistake) and actually DID research them online first. The research was a waste, but it wasn’t obvious at the time. Everything I found appeared to be good and credible, so I bought. 

I was immediately bombarded with email offers from them for numerous other products. After buying 2 more, I told them to stop slamming me with offers. (No, I didn’t unsubscribe because I was still a new customer who was invested emotionally – plus their 3 day seminar was coming up.)

My second purchase from this marketer was for a newsletter delivered on CD via snail mail. The second one (rec’d after the seminar) went into great detail about how to manipulate search engine results specifically for the purpose of drowning out customer complaints!

I might not be the brightest bulb in the room, but the odds were deliberately stacked against me getting credible information in the standard ways. Even my extensive experience in offline business ownership and sales didn’t prepare me for that whole experience.

@Michael On surprising the buyer with a bonus after the purchase has been made – Great idea. That kind of over delivering would be strong incentive for me to recommend that marketer at every opportunity. In fact, I think that would guarantee it. :D

]]> By: Top Articles On The Web Design Billboard In February’10 | Showcases | instantShift http://www.copyblogger.com/old-school-copy/#comment-840942 Top Articles On The Web Design Billboard In February’10 | Showcases | instantShift Wed, 03 Mar 2010 11:53:39 +0000 http://www.copyblogger.com/?p=6992#comment-840942 [...] Official Link [...] [...] Official Link [...]

]]> By: Card http://www.copyblogger.com/old-school-copy/#comment-831580 Card Mon, 22 Feb 2010 18:31:57 +0000 http://www.copyblogger.com/?p=6992#comment-831580 Great article. I think the marketing tactics like get awesome results in one week, and make money while you sleep will always work, because they are targeted to gullible people. Those people want to believe it will work and decide to give it a try. Great article. I think the marketing tactics like get awesome results in one week, and make money while you sleep will always work, because they are targeted to gullible people. Those people want to believe it will work and decide to give it a try.

]]> By: Matt Browning http://www.copyblogger.com/old-school-copy/#comment-831482 Matt Browning Mon, 22 Feb 2010 16:04:16 +0000 http://www.copyblogger.com/?p=6992#comment-831482 Great information. We're structuring a few pages for PPC campaigns for our website and I'm blessed that I came across this information. Being a legitimate business with consumers who are very savvy buyers, they don't fall into the same buying psychology that a lot of other individuals do. Thanks so much. Great information. We’re structuring a few pages for PPC campaigns for our website and I’m blessed that I came across this information. Being a legitimate business with consumers who are very savvy buyers, they don’t fall into the same buying psychology that a lot of other individuals do. Thanks so much.

]]> By: Sonia Simone http://www.copyblogger.com/old-school-copy/#comment-831443 Sonia Simone Mon, 22 Feb 2010 15:31:17 +0000 http://www.copyblogger.com/?p=6992#comment-831443 @Jimmy, not sure if you agree, but I think that at a certain point, style becomes part of the message. How you say it contributes to the meaning of what you say. @Jimmy, not sure if you agree, but I think that at a certain point, style becomes part of the message. How you say it contributes to the meaning of what you say.

]]> By: Jimmy Gilmore http://www.copyblogger.com/old-school-copy/#comment-831404 Jimmy Gilmore Mon, 22 Feb 2010 14:45:02 +0000 http://www.copyblogger.com/?p=6992#comment-831404 This argument has being going on in advertising for years. And I don't think the third way is really just about style. It's also about messaging. Short term tactics to motivate based on base instincts VS brand value. Direct marketing writers think they're using scientifically proven techniques to motivate buyers. Mainstream ad writers think these tactics are condescending, negatively impact the brand and just plain bad writing. Advertisers generally haven't cared because the target who would be offended generally won't bother reading one of those letters. It was a win, win for them. This argument has being going on in advertising for years. And I don’t think the third way is really just about style. It’s also about messaging. Short term tactics to motivate based on base instincts VS brand value.

Direct marketing writers think they’re using scientifically proven techniques to motivate buyers.

Mainstream ad writers think these tactics are condescending, negatively impact the brand and just plain bad writing.

Advertisers generally haven’t cared because the target who would be offended generally won’t bother reading one of those letters. It was a win, win for them.

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