How are you telling a story with your content today?
You have a blog. Check.
You use Twitter, Facebook and YouTube. Check, check, check.
You might even be using pictures posted on sites such as Instagram. Bonus check.
These are all elements of your content marketing story, and they contribute to the complete story of your brand, your business, and your connection with those in your niche.
But what if you could bring them all together?
When your content is scattered in different places on the web, your readers have to create a cohesive version of your brand in their minds by cobbling together all of the pieces. If you could weave those elements together, you could present a more satisfying story for your readers.
A few weeks ago, I discovered a way to bring the fragmented pieces of a content marketing story together into a unified, user-friendly whole.
The year of mobile
2011 will be the year of the tablet computer and the continuation of mobile computing that began a few years ago. Your readers use these devices in the form of phones, tablets, and even e-readers, and they increasingly need mobile friendly websites. They are discovering that mobile computing is not only convenient but extremely personal.
And they crave it more and more.
As you publish awesome new content, your story is told in multiple places, bouncing readers from place to place. They don’t even realize how much this fragments their perspective.
This is an opportunity for you to fix a problem that no one yet knows exists.
Welcome to insanely easy tablet publishing
Totally by chance (meaning, a tweet from Brian), I happened upon two talented entrepreneurs you might want to get to know. They’re creating a platform that will allow publishers of content (that’s you) to tell a story in the most amazing way you have ever seen — and all within minutes.
This is OnSwipe, the brainchild of Jason Baptiste and Andres Barreto. Both living in New York and both working 24/7 to bring a new kind of publishing right into your hands.
That collection of platforms — your blog, Twitter, Facebook, Youtube, and Instagram — that you use each day tells your story. It’s your irresistible brand. And Jason and Andres are about to let your site visitors see that entire story in one place.
It is infinitely customizable and doesn’t require any apps. It’s you, the web, your content, and a radically new experience for your audience.
The future of media
I think those guys over at OnSwipe are on to something. They realize that to reach your audience you should be telling the complete story. Here are some key elements of the OnSwipe philosophy of media and publishing:
- Anyone Can Be A Publisher — It used to require a lot of time and capital. But these days anyone with an Internet connection can publish, and it does not just mean an ebook or a blog post. It’s your entire story you tell online with tools including Youtube, Instagram, Facebook, and Twitter.
- Social Media Was Built For Publishing — Social media is a distribution channel, and one that lets us connect with our audience in seconds as opposed to days (or even hours).
- New Influencers Are Emerging — There are three types of publishing. Personal publishing like Twitter or Tumblr, large publishers like the New York Times, and a new category called “The New Influencers.” These are a group of people (once again, that’s you) who are influential on a specific topic tied to a valuable demographic.
The new influencers are the next heartbeat of publishing. As Jason put it:
Our hypothesis is that we won’t see another large centralized news organization ever again, but a loosely coupled group of influencers across a broad range of topics. The next Hearst or New York Times will most likely look like the fusion of a media company with the heart of a well designed software company.
The barriers that once prevented you from creating that personal connection with your readers are slowly eroding. You don’t need to rely on a major publisher to tell your story, or to become an app developer to create personalized content on mobile devices.
If the Jasons and Andres of the world have their way, you’ll be able to create mind-blowing experiences for your readers that deliver the ultimate in content marketing and engagement.
Even if you yourself don’t read content on a tablet or smartphone (yet), chances are many of your readers care about mobile — a lot. And that number is only growing.
Once you’re able to weave together a cohesive story that they can see and feel, using one of the most personal computing platforms ever made, then you will be right there at the forefront of content and publishing for the next generation.
You can visit OnSwipe for updates on when the service will be ready.
If you want to know more about OnSwipe, I caught up with Jason and we had a great Skype interview. So I’ll let him tell you where they are headed …
Just click the player to hear the interview:
Or you can click here to download the MP3.
How about you — can you see a user-friendly tablet publishing tool like OnSwipe becoming a powerful tool for your business? Let us know what you think in the comments.
About the Author: Shane Ketterman is editor of TCGeeks, a tablet computer blog offering iPad information, iPad app reviews, tips, and useful content each day to help you get the most out of your device. You might also want to follow him on twitter here because cool stuff happens over there.