Copywriting Contest: Write the
Best-Performing Subject Line and Win

image of selectric type ball

Editorial note: Our friends over at Marketing Sherpa had the cool idea of running an email subject line contest, and we couldn’t resist joining in.

The contest is now closed for new entries — thanks to everyone who participated! Read the post and comments and see if you can pick the winner — then find out who won here.

Subject lines are by far the easiest element of your email marketing to test.

Heck, they’re probably the easiest copywriting element to test, period.

And it’s a good thing too: there’s a lot you can learn about your audience from testing subject lines.

A well-run test can tell you:

  • What elements of your offer are most appealing?
  • Do you have to offer an incentive to get your customers to take even a basic action?
  • If so, what incentive works best?

But here’s another thing about subject line testing … sometimes you just hit a wall.

To quote The Barenaked Ladies, sometimes you just feel like, “It’s all been done.”

How do you break through this wall?

As a solo act — an individual copywriter or marketer writing subject lines — sometimes you simply run out of ways to rearrange those few characters in that small space.

At times like this, you need to reach out and get fresh ideas to test and push the envelope. For instance, what kinds of ideas can folks like these give you?

  • Designers
  • IT
  • Sales
  • Customer Service
  • Your marketing peers within (and outside) your company
  • Your audience

We’ve written a lot (and I mean a lot) of subject lines, and we’re taking a small part in looking for a truly fresh perspective for an upcoming Marketing Sherpa email about the Optimization Summit 2012 in Denver.

We’re asking you to join us in this little subject line writing competition, and we’ll make it worth your while.

The winning subject line in our test will receive a free ticket to Optimization Summit 2012 plus a free MarketingExperiments Landing Page Optimization Online Course.

That’s $1,900 worth of stuff. (See, we told you it was awesome.)

Here’s how you can enter the contest …

Just enter the subject line you think will receive the most clickthroughs in the comments below.

(We measure success by clickthroughs, not open rates.) The research question for this test is “Which subject line will produce the highest clickthrough rate?”

The only variable in the test will be the subject line.

The email copy, offer, and everything else will stay exactly the same, so this is a single-factor test. Read the body of the email message below to get the entire picture …

Here’s the email

Subject Line — That’s up to you 😉

Dear Marketer,

Once visitors reach your landing pages, do they have a clear understanding of what they should do next?

Only through testing will you know for sure.

Whether it’s to get more information, download a white paper or register for an event, it should be very clear to your audience what the next step should be.

The challenge isn’t testing. The challenge is discovering what changes to test.

Join us for Optimization Summit 2012, where our industry experts will teach you how and what to test.

Over the course of four days you’ll discover exactly what you need to change on your key landing pages from your ecommerce, subscription, or lead-gen paths.

We’ve assembled a team of industry experts that can help you with your unique set of circumstances. Although the general sessions and pre-summit workshop will be very informative, there is nothing quite like advice that is tailored to your specific situation. That’s where our one-to-one coaching clinics come in.

This is your chance to get one-to-one advice on:

  • Metric & Analytics Setup
  • Test Validity
  • Value Proposition
  • Metric & Analytics Interpretation
  • Conversion Optimization
  • Test Setup

Click here to watch a short video clip highlighting Dr. Flint McGlaughlin, one of our keynote speakers, discussing how you can optimize your landing pages for maximum conversion.

Our goal is for every one of our attendees to leave the Summit armed with great ideas and answers to their most pressing optimization questions.

Looking for more information? Visit the Optimization Summit 2012 website to get more information on the agenda, location and reasons to attend.

Early Bird Special Ends 4/30: Reserve your ticket and save $300.00.

We look forward to seeing you and your peers in Denver.

Sincerely, 

Todd Lebo
, Senior Director of Content & Business Development
, MarketingSherpa



P.S. Interested in bringing your entire team? Groups of three or more can save 25% off the cost of their tickets.

Meet the judges

Nathan Thompson, Senior Research Manager, MECLABS will pick the three subject lines he thinks will get the highest clickthrough rate based on his extensive testing experience.

Brian Clark and Sonia Simone will also pick their three favorite submissions from the comments here on Copyblogger to include as treatments in the test.

But the ultimate judge will be the customer. Whichever selected subject line receives the most customer response will win.

And, even if you don’t win, you can show the world your mad persuasive copy skills by entering your submission in the comments section below.

So just drop your very best subject line for the email above in the comments section of this post by Wednesday, March 28th, at midnight Eastern Daylight Time.

Good luck. And may the best subject line win 😉

About the Author: Daniel Burstein is director of editorial content for MECLABS.

Note: Submitting a comment with a subject line on this blog post constitues acceptance of the terms and conditions of this contest.

Post image by Land of the Lost

PS. Check out these related resources …

If you want to brush up your subject line chops, here are some resources that can help.

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Reader Comments (498)

  1. Mark says

    Hi guys,
    My subject line suggestion is: Convert more sales from your landing pages

    Kind regards,
    Mark

  2. Its Just Me says

    “[First Name], Serious Issues with your Website: This Email will Save your Company!”

  3. says

    Cool competition! Not sure if I’ll win but just a shot. :)

    [First name], Invest 4 Days and [Early Bird Price] for Increase in Sign ups and Sales – Guaranteed

  4. Ray Welch says

    (Subject line for email)

    Copywriter: I need your help. Re-write the body-copy of this email.

  5. says

    Haha! What fun! I’ll be back with a list. For now, a fun one that just popped into my head:

    Why Your Business Landing Pages Craves This Can of Whoop-AsSEO

  6. says

    Tossing a few more into the hat:

    1. [First Name], Do you want to know why 92.3% of landing pages suck?

    2. [First Name], What if your landing pages conversions went up by 922% in 4 days?

    3. [First Name], Do your landing pages suck?

    Best
    Rajesh

  7. Mladen Stojanovic says

    In case that you didn’t see my subject line, I’m sending it again:

    YES! Convert More Visitors Into High-Quality Leads

  8. says

    Why Your Landing Page Just Landed In Your Customers’ Trash Can
    Your Landing Page is SEO Bad Because…!
    Your Landing Page Needs More SEO Cowbell

    That about covers the fun angle.

  9. says

    A few more to the mix:

    1. Don’t click this if you are happy with your landing page conversions

    2. Warning: Clicking this may boost your landing page conversions by 322% or more

    Best,
    Rajesh

  10. SBerger says

    This contest is a great idea! Here’s my contribution:

    Exclusive One-on-One Coaching Clinics to Optimize – and Monetize – Your Landing Pages

  11. Melissa says

    HURRY- Tickets Are Running Out! Optimize Your Landing Page for Greater Conversion Plus Save $300!

  12. says

    3 entries for the subject line contest from Erica Klein, Thought Leadership Writer and Strategist —

    1) Note to Self: Get my hands on these secrets before the boss!

    2) Things to do in Denver so your emails won’t be dead

    3) Ah, the Rockies in summer — plus better click-through rates!

  13. says

    Sweet, I like a challenge :-)

    Pick our brains, one on one, four days long.
    Get Intensive 4-Day Coaching on Testing for Better Conversion
    Tried and Tested: Intensive 4-Day Workshop
    Better Conversions in 4 Days
    Better Conversions in 96 Hours

  14. says

    1. Your landing page needs you to learn our optimization secrets.
    2. Better tests = better conversion. You can’t afford to miss the Optimization Summit.

  15. says

    Sounds like a cool contest. Here is my entry:

    “No, you can’t . . .”

    I guess this could also be tested with:

    “No, {firstname_fix}, you can’t . . .

  16. says

    Here’s are my ideas:

    Your Landing Pages Are Broken…And It’s Costing You (a lot of) Money
    New Landing Page Optimization Research: Learn (exactly) what to test at Optimization Summit: 2012
    Experts Teach You WHAT and HOW to test Landing Pages (Optimization Summit 2012)

  17. Mr Eccs says

    Summit tells me I’m into something good!

    Way too English and loaded with parochial popular culture nuances to suit a global market? Prove me wrong by selecting it as your winner 😉

  18. says

    My top 3 list:

    #3) “How to convert your customers without their knowing it.”

    #2) “You build it. They came. But they only used the bathroom.”

    and finally, inspired by the 200+ hours I invested watching the OJ Simpson trial . . .
    #1) “You got them to click. How to make them stick. ”

    That was fun.

  19. Nick P says

    Got a few going in. Why not Copyblogger, why not…

    1. Want to find your website’s range to change?
    2. Touch down: Getting the best from your landing pages
    3. Better than Bowie: Going through changes
    4. Test the rest: Taking the age out of your landing page

  20. Monique Rockliffe says

    “Optimize Your Individuality by Discovering the Changes You Need That Truly Matter”

  21. says

    , here’s what you need to change to sell more.

    , if your landing page is selling like gangbusters, delete this email.

    , what do people do when they hit your landing page?

    , you probably need to change this

  22. Monique Rockliffe says

    #2: “Optimize Your Individuality by Making the Changes that Truly Matter” Optimization Summit 2012

  23. says

    A few more..

    1. Please do NOT share this (with your competition)

    2. Hope that your competitors don’t learn these landing page conversion SECRETS!

    3. Are your landing pages paying you back?

    Best,
    Rajesh

    • Aaron says

      Richard, that is the only subject line I’ve seen on this page (so far, reading from the top) that I would DEFINITELY click. It’s itching my brain right now.

      No wonder you’re one of the greats.

      Best,

      Aaron

    • Martin says

      Let’s add an ellipsis to that

      Change your landing page, change your life. These industry secrets show you how…

  24. says

    +1 Erica Klein – I didn’t read every entry but that was good stuff IMHO…for whatever that’s worth in Denver or Dubai..

    Dirty dozen – there are points for second place right…and certainly for overkill?

    “The #1 Way to Test Landing Pages”
    “WTF is Wrong with Your Landing Page?”
    “The Hustle & Flow of Testing Your Landing Page”
    “The Secret of our Landing Page Success”
    “Test but Test Wisely – Top Secret Landing Page Conversion Strategies”
    “For Your Eyes Only – Landing Page Testing Secrets to Success”
    “Testing Your Landing Page is as Easy as 1-2-3″
    “Landing Page Testing: Yes We Can!”
    “What Peyton Manning Says About Testing Your Landing Page”
    “How to Hit the Hot Route with Landing Page Audibles – by Peyton Manning”
    “Check. Check. Check 1. Sibilance. Sibilance. Check. Check. Check 2. Sibilance. Sibilance.”
    “Landing Page Testing – How & What to Change”

  25. says

    1). Secret Landing Pages That Create The ‘Passion’ Effect…

    2). The Landing Page So ‘Ninja’ People Are Still Talking About It….

    3). ‘Trump’ Your Competition, Explode Your Sales With Conversion Fire…

    nice contest… thank you!

  26. Chris Wood says

    Soaring Profits – Land Here! Clique on this Unique Expression of Combustible Mind Tingling Views!

  27. Chris Wood says

    The Rose a Fortune Cookie a Kiss ? Which one is the key that unlocks the secrets inside? Clique and Reveal

  28. chrisb says

    The art to create desire in 10 seconds: get coached by insiders and amplify your conversion rate

  29. Alyson Kirchner says

    Have I seen you click here before? Maybe you and I can turn your landing page from whack to stack…

  30. says

    “How to Create Landing Pages So Effective You’ll Weep”
    “Use Headlines to Pick-up Readers Like Meryl Streep Picks up Acting Nominations”
    “How to Take Charge of your Landing Page Optimization”
    “What Can Marketing Sherpa and 15 Years of Research Teach You About Testing Landing Pages?”
    “Are Your Landing Pages as Popular as Congress?”
    “Get Your Landing Pages Breaking Records Like a Heat Wave in Winter.”

  31. Whitney Z says

    Subject Line:
    I feel too young for an early bird special

    *subject lines that sound like they were written by a dramatic 13 year old girl convert 4x better, because if you think about it that’s what the subject lines of your personal back-and-forth emails sound like: narcissistic.

  32. Ali Head says

    Join us in Denver for our Optimization Summit to discover how to test and boost landing page clickthrough’s!

    • Tim Helfrey says

      I prefer just the “?” because in many email boxes the first text of the email will show. For example:

      [subject line:] ? [in a lighter font next to the SL this will appear] Dear Marketer, Once visitors reach your landing pages, do they have a clear understanding of what they should do next?

  33. says

    “Stop herding cats! Start turning clicks into dollars!”
    “The secret to all of life’s questions…well those about SEO anyway”
    “Don’t change. We like you the way you are – but you could change your website”

  34. says

    “Ensure a Smooth Landing”
    “You down with OLP [Optimizing Landing Pages]?
    “Landing Gear Down, Touch the Tarmac”
    “Dr. Flint thinks you can do better”
    “Don’t bother cramming for this test”
    “Hit the slopes hard, ensure a great landing (page)”
    “Did I fail this test?”

  35. says

    To me, writing subject lines is like eating sushi – I’m not satisfied with just 1 or 2 :-)
    —————-
    Subj: Bet you can’t find what’s missing in this email? [Most people get it wrong]
    Subj: Can you find what’s missing on this landing page? [Most people get it wrong]
    Subj: Don’t miss our Keynote Speaker – Master of Pick-up lines [VIDEO]
    Subj: [ANNOUNCEMENT] This year’s keynote speaker – Master of Pick-up lines
    Subj: Use this subject line in your marketing! 98.8% OPEN RATE
    Subj: What landing pages will look like in the future [VIDEO Demo]
    Subj: [First Name], your $300 credit is set to expire
    Subj: [Most people get this wrong] The most overlooked secret to landing page conversion
    —————

  36. Erin DeAngelo says

    Make an impact! Industry Experts Reveal their Secrets for Landing Page Optimization

  37. Sarah L says

    Here’s my three submissions:
    1) Gain Valuable Knowledge From Your Customers For Free
    2) Lack Luster Landing Page Results? Get 1-to-1 help from Industry Experts.
    3) Simple Landing Page Tweaks That Drive Action

  38. says

    Did you say who the email is going to? (Target audience – previous summit goers, cold list, etc.)
    I always think of the audience first when I write a headline …

  39. says

    A few more:

    1. One event you wish your competitors won’t attend

    2. If you don’t care about your landing pages, your prospects won’t care about you

    3. Your sales are only as good as your landing pages. So…

    4. The keys to landing page success are buried in this email. Take a look now!

    Best,
    Rajesh

    • Doug Rice says

      You can’t expect prizes when you send out typo’s. Nice lesson here on proofreading.

      It should read, “How I earn an extra $500 a week in just 30 minutes a night.”

      The goal is to make it sound enticing without sounding unrealistic or fake.

  40. Heidi Anderson says

    Four ideas (can’t decide among the last three!):

    Why Your Conversion Rates Stink (And How to Improve Them)
    Optimization Summit 2012: 10,000 Kick-Butt Landing Pages At Your Fingertips
    Optimization Summit 2012: $10 Million in Conversion Research At Your Fingertips
    Optimization Summit 2012: 15 Years of Lab Research At Your Fingertips

  41. says

    Okay, I’ll bite, although I doubt anyone will bother to read all the way down to comment #200 or whatever it is 😉

    What could you learn from 10,000 landing page tests? Find out what works at Optimization Summit (Hurry: Early bird rates end soon!)

    Discover the landing page myths that kill sales at Optimization Summit 2012

    Want access to $10 million in marketing research? Attend Optimization Summit

    Meet the brains behind 15 years of marketing experiments at Optimization Summit

  42. says

    Here’s one for each of the top 6 selections:
    1. [First Name], if you could make 1 choice for your business that changed EVERYTHING, would you?
    2. [First Name], want a landing page that gets more buzz than the Kardashians and Lady Gaga’s interview with Oprah, COMBINED?
    3. Optimization Summit 2012: Guaranteed Male Enhancement…for your Landing Page <—- WHAT?!?!? [Note: This does pass spam & junk mail filter tests]
    4. [First Name], are your landing pages: a) meh… or b) HOLY $H|TBALLS Mom, These Pages Can CONVERT!
    5. If Charlie was a copywriter and Marketing Sherpa ran landing page factory, his GOLDEN TICKET would be to OS 2012, [First Name], did you get yours yet? There’s still time!
    6. DEAD or ALIVE: 1 Decision for Your Business that Makes ALL the Difference

    And the bonus aka baker’s half-dozen entry:
    7. If you don’t already know why you’ll read this, you NEED TO KNOW what Chris Brogan, Anne Holland and Seth Godin know about YOUR Customers.
    [Note: May I be forgiven for the blasphemous name dropping of the Godin on high]

  43. says

    Just a quick tip for all of you:

    Keep your subject lines 50 characters MAX. That is the maximum number of characters that will show to them before they open an email.

    Hope this helps,

    Mladen

  44. says

    When it comes to subject lines, I tend to lean to the creative/friendly side…especially because people are tired of done-to-death sales talk. Here’s what would get my attention:

    Subject: Knock, knock.
    Of course I’d tweak the intro sentence a bit…especially since it’s visible in many email windows.

  45. Nik says

    Let’s go with honesty:

    Please open this email or I’ll lose the subject line competition :(

    Unhappy face optional.

  46. says

    And the winning subject line is…

    Neglecting Your Landing Page? Here’s How to Bring the <3 back!

    Great contest, got a lot of ideas from all the entries 😀

    -N!N0-

  47. pops says

    Dull copy not cutting the mustard? Here’s how to sharpen it and cut yourself IN to bigger profits.

  48. Anthony @GlobalSpec says

    Great contest. One thing though, knowing the from line (as per Keith’s comment) would be helpful as well. Here are my suggestions:

    1) Get one-to-one landing page optimization advice from the MarketingSherpa experts
    2) Here’s your chance to optimize your landing page with a MarketingSherpa expert
    3) Optimize your landing pages with a 1-on-1 clinic from MarketingSherpa

  49. says

    Love the idea :) Here are some subjects:

    “Put Your Landing Page Tests to the Test! [Optimization Summit 2012]”
    “Happy With Your Landing Page? Pls Forward To a Sober Dude!”
    “Your Landing Page Will NOT Self-Destruct in 4 Days!”
    “Your Landing Page Will NOT Self-Destruct in 96 Hours!”
    “Your Landing Page Will NOT Self-Destruct in Denver!”
    “How To Optimize Your Bounce Rate?”
    “How To Optimize Your Bounce Rate? Miss OS 2012!”

  50. mayra says

    1) You just have one click, are you getting the most out of it?
    2) Don’t let them click away
    3) Got a click to your page, now what?
    4) Land more customers optimize your landing page.

  51. says

    subj: Turn More Website Visitors Into Paying Customers

    P.S. – this contest is very clever way of creating buzz for Optimization Summit 2012. Well done!

  52. says

    “Learn how to convert more followers than Jesus”

    “The Organization Summit 2012: Learn to grab your landing pages by the balls!”

    or

    “The Organization Summit 2012: Grab your audience by the balls!”

    “The path to conversion starts with this email…”

  53. Laura Wallis says

    Great brainstorming catalyst- So many clever, clever souls out there, but getting to the point-

    How to Re-Optimize Your Site & Close More Deals

  54. says

    Putting in my entries….

    The ultimate test to test your tests.
    How to turn some money into more money
    You think page views, I’ll think profit.
    Discover how perfection comes from practice not production
    This email has been comprehensively tested, find out why
    Learn How To Think In People Not Pageviews
    The email isn’t broken — it’s been fully tested.
    I’m an email desperately trying to stand out in your inbox
    Who’s optimising you?
    Mad Scientists v’s Crazy Artists — Web page optimisation at it’s best.

  55. Anthony says

    “Want to know why your landing pages suck?”
    “Why your landing pages suck, and how to make them better in 4 days.”

    “Click ‘open’ if you want your customers to click ‘buy.'”

    “Don’t call it a conference: Optimization Summit 2012″

  56. says

    Turn your landing pages into catalytic converters
    The eagle has landed! (Now what?)
    Does your landing page pass the Electric Kool-Aid Acid Test?
    Harmonic conversion awaits at the Optimization Summit
    What we’ve got here…is failure to communicate

  57. says

    Corporate copywriter by day, mommy/food blogger by night, and former Denverite. Four entries for you.
    1. How To Snooki-Proof Your Landing Pages in Just 4 Days
    2. Can Your Landing Pages Convert Chuck Norris? Or Would He Just Wait for the Kill?
    3. Warning: If Your Landing Pages Can’t Convert Chuck Norris, He Adds Injury to Insult
    4. How To Create Landing Pages That Even Your Mother Can Navigate

    Great contest, thanks!

    • says

      I love how creative everyone is with their entries! Here’s mine:

      Specifically how do your landing pages suck? Optimize and Find Out.

      Not sure if you can use suck in a public email though. But nothing else has the impact :)

  58. says

    —————————————————————————–
    Guess what? Your website is terrible. And we can help.
    —————————————————————————–

  59. says

    Don’t let them crash land
    Don’t let your site visitors land with a splat
    Splat. Crash. Smush. Beware Landing Page Failure
    Make your first impression a SMASH hit!

  60. says

    (9 to follow, 3 are actually good!)

    The Worst Landing Page Mistakes
    Landing Page FAILS
    CRICKETS called: “We don’t get your landing pages”
    Don’t Let Your Web Clients Hear *Crickets*
    Y U No Landing Pages Work?
    The No. 1, No-Fail, Landing Page Test
    Is Your Co-Worker Writing Better Web Copy Than You?
    Expert Tips for Successful Landing Pages
    Party in Denver on the Boss’s Dime

  61. says

    “Learn key optimization strategies”
    “Optimizing success in four days”
    “Do you have a clear understanding of your optimization objectives?”
    “Optimizing your landing page, what’s your next step?”
    “Change your perspective at the Optimization Summit 2012″

  62. Mike LaMontagne says

    “The #1 Secret the Internet Marketing Industry doesn’t want you to know about landing pages”

    • Mike LaMontagne says

      Or

      “Top 5 secrets the Internet Marketing Industry doesn’t want you to know about landing pages”

  63. says

    Copyblogger Approved this Subject Line, what have you done for yours lately?
    MarketingSherpa Approved this Subject Line, what have you done for yours lately?
    This Subject Line is Copyblogger Approved- OS Denver 2012 – See You There.
    This Subject Line is MarketingSherpa Approved – See You in Denver 2012
    Does your landing page get you into the mile high club? Copyblogger Knows How.
    Does your landing page get you into the mile high club? MarketingSherpa Knows How.
    What’s the Conversion Rate for Your Landing Pages? Don’t Know? OS 2012 Denver.
    Fast Times at Mile High – Your Invitation Enclosed
    Landing Pages- You say Monetize, We Say Optimize.

  64. says

    (Shameless football pandering)

    This June: You, Peyton Manning & Denver (for Work!)
    See Peyton Manning Pre-Season on the Boss’s Dime (Here’s How)

  65. says

    Uhm, do we get any points for writing a better email? 😉

    Here’s my ideas:

    Can Attending Optimization 2012 Really Help You Make More Money?

    Attend This Conference and Command a Better Income

  66. says

    Here’s what I can think of right off the bat:
    1. Hey (name), your landing pages suck!
    2. Hey (name), do you know why some landing pages fail?
    3. Hey (name), did you know your landing page could make or break you?

  67. Lawrence Katzman says

    Fun contest! Here’s a few for consideration…

    [First name], should you believe this guy?
    How to legally increase conversions
    Controversy erupts in Denver
    The key to solving conversion rate problems

  68. says

    An itch I can’t resist… so, here’s mine:
    1. The Holy Grail of Optimization Revealed
    2. Optimization Summit 2012: Are You Ready to Convert?
    3. Optimization Summit 2012: Discover.Convert.Monetize

  69. LeeAnn says

    Lost in Analytic Space? Get Landed.
    Web Analytics for Non-Analytics
    Tangled Web? Analytics Made Easy.
    What John Carter Forgot to Do on His Landing Page
    Analytics Finds the Common Man
    How to Tune Up Your Landing Page in 3 Easy Steps
    Hunger Games’ Recipes for Happy Landings

  70. says

    Hi Daniel! I’m quite enthusiastic to see how your four days long landing pages work. What exactly is the main secret hidden in your landing page? I’m really so much curious about it.

  71. says

    If anyone doubts the level of engagement among the Copyblogger tribe, they should take a look at the number of comments on this post. Wow!

    Anyway, here’s mine (including the quotation marks):

    “I’m here… now what?”

  72. Kenley says

    Some ideas. Some good. Some bad. No way of knowing unless we test, right? :))
    On the fourth day, changes were made that led to your success
    You suck, so suck out the suckiness.
    The Mountain you must climb to convert
    Get the worm or your landing page will decay
    Optimize to the MAX!!!
    It’s Morphin’ Time!…for your landing pages to convert more customers.
    Social Media Can’t Beat…
    Why Marketers should be Sadistic Teachers
    How to hack your landing pages
    Armed with the best advice, you will still fail if you don’t know how to do this one thing
    The secret sauce you need to succeed.
    Why a Sadistic Teacher Know How to Optimize Landing Pages Better Than You
    How could you forget the most important lesson your teacher taught you?!

  73. Aaron says

    Subject: This one simple trick may help you convert more customers more often
    Subject: Which would boost your conversions more, a white or gray background?
    Subject: FW: RE: RE: try doing this on your landing page
    Subject: A wonderful birthday present for you

  74. david elzey says

    If you already know everything there is to know about testing landing pages then why aren’t you leading this summit?

  75. says

    (1) Save $300 & Optimize Your Landing Pages. Win-Win.
    (2) What to test. THAT is the question.
    (3) If You’re Not Testing, You’re Not Trying.
    (4) Test. Test. Test. Win.
    (5) Testing is #Winning
    (6) Optimize or Die. Save $300 at The Optimization Summit TODAY.
    (7) Open this email (now) to learn about optimization

  76. says

    EvEr ThOuGt SeRiOuSlY aBoUt SuBjEcT LiNeS?
    Say it in six words or
    You only have one chance to get this rihgt…

    This space is your first impression…
    Write simply-super-splendid-spiffy subject lines

    p.s. I love words – could do this all day! I’d love to work with you…

  77. says

    Boost Your Conversion Rates. Conquer the Marketing World. Feed Your Family. 3 Days. 1 Conference.

    That might be too long, but this is my submission anyway!

  78. Vika Filippov says

    Upsurge your landing page clicks through one-on-one coaching at the Optimization Summit 2012.

  79. Riz says

    1. [Name], do you test, join or fly?
    2. [Name], what have you got to do with landing and flying?

    This contest is as exciting as the result of your study. I would love for you to share what you’d find out.

    Cheers!

  80. says

    HOW U CAN OPTOMIZE UR LANDIN PAEG
    WUZ UR LANDIN PAEG MADE BY LOLCAT ON KATNIP?
    EVR WONDERD Y UR LANDIN PAEG DOESNT CONVERT?
    DO U HAS LOLCAT 4 COPYWRITTR?
    DO U HAS LOLCAT 4 COPYWRITTR AN DOAN KNOE Y UR LANDIN PAEG DOESNT CONVERT?
    DO LOLCATS DO UR COPYWRITTIN AN WEB DESIGN? DOAN KNOE Y UR LANDIN PAEG DOESNT CONVERT?
    TEH TOP 3 REASONS Y U SHUD FIRE TEH LOLCATS FRUM UR COPYWRITTIN AN WEB DESIGN TEAM
    TEH TOP 3 REASONS Y U SHUD FIRE TEH LOLCAT HOO DOEZ UR COPYWRITTIN AN LANDIN PAGEZ
    DOEZ UR LANDIN PAEG READ LIEK DIS? FURST AID KIT INSIDE.

  81. says

    This is a great contest!

    If more than one entry is allowed, here are a few ideas I have. If not, I’ll go with the first one.

    1. Testing Isn’t REALLY Important!
    2. Everything You’ve Heard About Testing is Probably a Myth

  82. david elzey says

    Chuck Norris doesn’t have to test his landing pages because they’re afraid to fail. You are not Chuck Norris.

  83. says

    How 13 words immortalized a single “landing page”, helped bring 12 million willing conversions –
    and is still pulling today! Think we’re kidding? Read on.

    • says

      (Okay, my first post doesn’t really match the overall content of that letter. So let me try cracking that nut one more time, yes?)

      Is your ROI sleeping with a “lazy” landing page? Bet you don’t really know. But we can show you the proven ROI-busting moves you can make NOW to find out.

      or…
      Is your ROI sleeping with a “lazy” landing page? We can show you the proven ROI-busting moves you can make NOW to find out.

      or…
      Is your ROI sleeping with your competition? Attend Optimization Summit 2012 to discover the ROI-busting moves you can make NOW to find out.

      or…
      Your ROI may be sleeping with a no good, “dirty” landing page but you’ll never know…until you get our ROI-busting moves at Optimization Summit 2012.

      —————–

    • says

      Further improvisations on the theme above:

      The Ernest Hemingway Guide to Great (Short Copy) Landing Pages
      The Leo Tolstoy Guide to Writing Epic (Long Copy) Landing Pages

      A bit more “targeted” than the original

  84. says

    Subject Line: Want Tailored Answers to Your Most Pressing Optimization Questions?

    Thanks for considering my entry!

  85. says

    How to Convert Passive Readers into Active Participants on Your Landing Page!
    How To Activate Your Readers Emotional Response on Landing Page!
    Is Your Landing Page a Dud? Join Us for The 2012 Optimization Summit for Insider Secrets!
    Learn How To Communicate Your Landing Pages Message in 5 Seconds!
    Convert Your Landing Page Customer In Less Than 5 Seconds!

  86. says

    2012 Optimization Summit! Insider Experts Reveal Secrets of Landing Page Optimization.

    Maximize Your Landing Page Conversions! 2012 Optimization Summit. One-to-One Coaching from Industry Experts!

  87. says

    Join Us for the 2012 Optimization Summit! Learn Insider Secrets To Implement For Ultimate Conversion Rates!

    Industry Insider Secrets Revealed at the 2012 Optimization Summit! One-on-One Coaching! Learn Testing Tricks For Landing Page Conversions.

  88. says

    I have 2…
    1. Be Carful Of Your Web Sites Leaky Plumbing Problem And Find Out How To Fix It

    2. Your Site Has A Hole It That Leaks Cash, The Easy Way To Find The Leak And Plug It.

  89. Corey J says

    What’s Driving Your Conversion Van?
    Sick Click-Thru Rates? Time to Get Tested
    We’ve Got the Cure for the Landing Page Blues
    The User has Landed…But Where?
    CPR for Your CTR – Secrets to Reviving Your Conversion Rates
    Join the Fight Against Conversion Killers

    …and various other hokey lines.

  90. david elzey says

    If this isn’t the best information on how to improve your landing pages we’ll refund your three minutes.

  91. says

    Killer Copy X Consistent Testing = Crush the Competition & Convert the Masses. We show you how.
    3 Keys to Massive Results for Your Landing Page: Test, Measure, Convert
    Goldilocks & the 3 Landing Pages: ………. (hello?), HERE I AM!!! CLICK ME!!! (ugh), Lead->Client (ahh…just right)

  92. Ioana says

    10 million $ spent in optimization marketing research can’t be wrong! Join us at the Optimization Summit 2012!
    [Test Name], are you having them at hello? Join us for the Optimization Summit 2012!
    [Test Name], enough with the word play. Measure, test and convert at the Optimization Summit 2012!
    [Test Name], the Optimization Summit 2012 is introducing one-to-one coaching! Join us!
    [Test Name], are we asking the right questions? Join us at the Optimization Summit 2012!

  93. says

    1. Warning: Are You Failing The TEST? Most marketers do. Make sure it’s not YOU…

    2. Sick of Split-Testing? Can’t figure it out?! Here’s the one simple thing…

    3. If you split-test, it’s a nightmare, right? Here’s how to make it a DREAM!

    4. If you hate Split-Testing, we will hold your hand and show you. It’s easy, and we’ll do this one-on-one…

  94. says

    Climb The Optimization Summit or Be Left Behind.

    Climb The Optimization Summit & You Shall Find Treasures of Wisdom.

    Climb The Optimization Summit & Be Championed By Treasures of Wisdom.

    Optimization Summit is the highest summit you can climb this year. [Go up there & get a fresh perspective]

    Climbing the Optimization Summit is like climbing to the Summit of Mt.Everest [except it’s more useful than climbing Everest]

    Learn to be an effective control tower to your landing page or watch your traffic burn up in flames.

    How many planes does it take for your landing page to lift?

    Planes are landing to your landing page, can you control the traffic?

    If you miss the Optimization Summit, you won’t ever forgive yourself (for your sh*tty conversion rates)

    If you miss the Optimization Summit, you’ll cry into your pillow the rest of the year.

  95. says

    How Your Landing Pages Can Help You Lose Weight and Get Lai— Er, Get Extraordinary Conversions

    Kiss Customers Hello: Landing Pages That Convert

    Landing Page CATASTROPHES (Don’t be the victim)

  96. says

    I hope a few submissions is OK. To wit:
    — How to Magnetize Landing Pages for Pull-Power & Profit
    — How to Optimize Your Online Presence for Pull-Power & Profit
    — How to Optimize Online Pull-Power & Profit
    — How to Add Pull-Power & Profit to Your Landing Pages
    — How to Optimize Your Optimization Know-How
    — How to Become a Credentialed Optimization Expert

  97. Lucian Black says

    Discover the Secrets that Make Your Landing Page “TAKE OFF”, with Clicks that Stick Higher Conversions

  98. says

    How to Put More Pull-Power and Profit in Your Landing Pages

    Take Your Landing Pages to the Next Level

    Launch Your Landing Pages into Outer Orbit

    Take Your Optimization into Outer Space

  99. Simona says

    My entry:

    Your single biggest key to converting landing pages — it’s not what you think

  100. Cheryse Ishii says

    Subj: Why your landing pages are stuck in a land before time.
    Subj: OS is here. Have you been tested?

  101. says

    Subj1: The Missing Element In Your Landing Page

    Subj2: Why Your Site’s Visitors Often Leave!

    Subj3: A Mistake That’s Costing YOU Customers

    Subj4: Does Your Landing Page Pass This Test?

  102. says

    (1) What’s better for your business than 1-on-1 advice from lead-gen experts? Saving $300, too.
    (2) What separates your website from landing page success? [Early bird price] and a trip to Denver.
    (3) Want your site to generate more leads? So do the pros. Reserve your spot now and save $300.

  103. says

    OK, we looked at every single entry posted before midnight last night! Sifting through now and we’ll let you know who our three Copyblogger subfinalists are, who will be going on to the testing round.

    Thanks so much to everyone for the great entries! We’ve got a lot of good ones to sift through.

  104. says

    Hey Sonia?
    When are we going to hear the results of our Headline efforts? I’m also curious about the consumer’s voting process.

    Alexandra Young

    • says

      Sherpa will be running the email around the 10th, I believe, and we’ll report back around the 18th with the subject lines that worked best.

      We’re looking for the subject header that produces the most clickthroughs.


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