Copywriting Contest: Write the
Best-Performing Subject Line and Win

image of selectric type ball

Editorial note: Our friends over at Marketing Sherpa had the cool idea of running an email subject line contest, and we couldn’t resist joining in.

The contest is now closed for new entries — thanks to everyone who participated! Read the post and comments and see if you can pick the winner — then find out who won here.

Subject lines are by far the easiest element of your email marketing to test.

Heck, they’re probably the easiest copywriting element to test, period.

And it’s a good thing too: there’s a lot you can learn about your audience from testing subject lines.

A well-run test can tell you:

  • What elements of your offer are most appealing?
  • Do you have to offer an incentive to get your customers to take even a basic action?
  • If so, what incentive works best?

But here’s another thing about subject line testing … sometimes you just hit a wall.

To quote The Barenaked Ladies, sometimes you just feel like, “It’s all been done.”

How do you break through this wall?

As a solo act — an individual copywriter or marketer writing subject lines — sometimes you simply run out of ways to rearrange those few characters in that small space.

At times like this, you need to reach out and get fresh ideas to test and push the envelope. For instance, what kinds of ideas can folks like these give you?

  • Designers
  • IT
  • Sales
  • Customer Service
  • Your marketing peers within (and outside) your company
  • Your audience

We’ve written a lot (and I mean a lot) of subject lines, and we’re taking a small part in looking for a truly fresh perspective for an upcoming Marketing Sherpa email about the Optimization Summit 2012 in Denver.

We’re asking you to join us in this little subject line writing competition, and we’ll make it worth your while.

The winning subject line in our test will receive a free ticket to Optimization Summit 2012 plus a free MarketingExperiments Landing Page Optimization Online Course.

That’s $1,900 worth of stuff. (See, we told you it was awesome.)

Here’s how you can enter the contest …

Just enter the subject line you think will receive the most clickthroughs in the comments below.

(We measure success by clickthroughs, not open rates.) The research question for this test is “Which subject line will produce the highest clickthrough rate?”

The only variable in the test will be the subject line.

The email copy, offer, and everything else will stay exactly the same, so this is a single-factor test. Read the body of the email message below to get the entire picture …

Here’s the email

Subject Line — That’s up to you 😉

Dear Marketer,

Once visitors reach your landing pages, do they have a clear understanding of what they should do next?

Only through testing will you know for sure.

Whether it’s to get more information, download a white paper or register for an event, it should be very clear to your audience what the next step should be.

The challenge isn’t testing. The challenge is discovering what changes to test.

Join us for Optimization Summit 2012, where our industry experts will teach you how and what to test.

Over the course of four days you’ll discover exactly what you need to change on your key landing pages from your ecommerce, subscription, or lead-gen paths.

We’ve assembled a team of industry experts that can help you with your unique set of circumstances. Although the general sessions and pre-summit workshop will be very informative, there is nothing quite like advice that is tailored to your specific situation. That’s where our one-to-one coaching clinics come in.

This is your chance to get one-to-one advice on:

  • Metric & Analytics Setup
  • Test Validity
  • Value Proposition
  • Metric & Analytics Interpretation
  • Conversion Optimization
  • Test Setup

Click here to watch a short video clip highlighting Dr. Flint McGlaughlin, one of our keynote speakers, discussing how you can optimize your landing pages for maximum conversion.

Our goal is for every one of our attendees to leave the Summit armed with great ideas and answers to their most pressing optimization questions.

Looking for more information? Visit the Optimization Summit 2012 website to get more information on the agenda, location and reasons to attend.

Early Bird Special Ends 4/30: Reserve your ticket and save $300.00.

We look forward to seeing you and your peers in Denver.


Todd Lebo
, Senior Director of Content & Business Development
, MarketingSherpa

P.S. Interested in bringing your entire team? Groups of three or more can save 25% off the cost of their tickets.

Meet the judges

Nathan Thompson, Senior Research Manager, MECLABS will pick the three subject lines he thinks will get the highest clickthrough rate based on his extensive testing experience.

Brian Clark and Sonia Simone will also pick their three favorite submissions from the comments here on Copyblogger to include as treatments in the test.

But the ultimate judge will be the customer. Whichever selected subject line receives the most customer response will win.

And, even if you don’t win, you can show the world your mad persuasive copy skills by entering your submission in the comments section below.

So just drop your very best subject line for the email above in the comments section of this post by Wednesday, March 28th, at midnight Eastern Daylight Time.

Good luck. And may the best subject line win 😉

About the Author: Daniel Burstein is director of editorial content for MECLABS.

Note: Submitting a comment with a subject line on this blog post constitues acceptance of the terms and conditions of this contest.

Post image by Land of the Lost

PS. Check out these related resources …

If you want to brush up your subject line chops, here are some resources that can help.

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  1. OS 2012 beats KONY 2012

  2. Hi guys,
    My subject line suggestion is: Convert more sales from your landing pages

    Kind regards,

  3. What?! Your landing page isn’t your conversion page?

  4. Jackie Barrie :

    Do your landing pages pass the test?

  5. “The One Ticket Guaranteed to Increase Your Sales, Sign Ups and Success”

  6. [Name], Give us 4 days and we will turn you into an optimization expert

  7. A scientific way to increase your conversions.

  8. Here is one to consider:

    [First Name], Do you want to know the secret behind landing pages that CONVERT?


  9. “[First Name], Serious Issues with your Website: This Email will Save your Company!”

  10. YES! Convert More Visitors Into High-Quality Leads

  11. “Yes You Can! Take Flight with Your Site with this Early Bird Special!

  12. This will blow away the competition with a great promise, and scarcity:

    “Limited: get one-on-one marketing help from us”

  13. Rebecca Leitch :

    Optimize Your Landing Pages: Change is Good

  14. Cool competition! Not sure if I’ll win but just a shot. :)

    [First name], Invest 4 Days and [Early Bird Price] for Increase in Sign ups and Sales – Guaranteed

  15. Need urgently tailored LP coaching? Join us for Optimization Summit 2012!

  16. Optimize Yourself Before You Optimize Your Landing Pages

  17. Do your landing pages pass this test?

  18. Ready for better conversions? Give us 4 days…

  19. 2013 Trend: How to win clicks and influence people.

  20. Beer, Boobs, and Conversions: the secrets to your success

  21. Your Conversion Rates Suck. Want to Know Why?

  22. In your quest for conversions, what makes you so sure you’re not testing the wrong things?

  23. “Is This Blogger Stealing Your Traffic?”

    Never fails :)

  24. Successful selling demand successful selling. Learn the secrets inside.

  25. (Subject line for email)

    Copywriter: I need your help. Re-write the body-copy of this email.

  26. Who gets the bird? Optimization resolved the chick or the egg argument!

  27. £300 off tickets to Optimization Summit 2012 – test-ing times ahead

  28. Your landing pages are driving people away. Fix it.

  29. Landing page optimization: Are you failing your own tests?

  30. 2013 Insight: How to win clicks and influence people.

  31. “How I Sell More Than You Using Landing Pages”


    Great contest!

    Ryan H.

  32. Haha! What fun! I’ll be back with a list. For now, a fun one that just popped into my head:

    Why Your Business Landing Pages Craves This Can of Whoop-AsSEO

  33. Are visitors taking off from your landing page?

  34. Why testing alone doesn’t produce profitable landing pages

  35. Tossing a few more into the hat:

    1. [First Name], Do you want to know why 92.3% of landing pages suck?

    2. [First Name], What if your landing pages conversions went up by 922% in 4 days?

    3. [First Name], Do your landing pages suck?


  36. Alexander Stolt :

    Just another subject line

  37. TOP 1-to-1 advise on optimisation

  38. Discover laser-precise techniques to 86 Landing Page Landmines

  39. Oops… Forgot to add quotes around “86” your landing page Landmines!

  40. Mladen Stojanovic :

    In case that you didn’t see my subject line, I’m sending it again:

    YES! Convert More Visitors Into High-Quality Leads

  41. “Get tailored coaching for landing pages that WIN”


  42. “Master the art of creating perfect landing pages”

  43. “Master the art and science of creating perfect landing pages”

  44. Why Your Landing Page Just Landed In Your Customers’ Trash Can
    Your Landing Page is SEO Bad Because…!
    Your Landing Page Needs More SEO Cowbell

    That about covers the fun angle.

  45. Opps! My first one should be:
    Why Your Business Landing Pages Crave This Can of Whoop-AsSEO

  46. Turn Landing Page Disasters Into Diamonds

  47. “Why You Haven’t Figured It Out Yet”

    Thank you :-)

  48. Give your customers a landing page that allows your business to take off

  49. Save. Optimize. Convert.

  50. Testing, testing … Is this thing on? Find out here …

    What a great idea, cool contest.

  51. The one-click wonder…why your website is a total turn-off.

  52. A few more to the mix:

    1. Don’t click this if you are happy with your landing page conversions

    2. Warning: Clicking this may boost your landing page conversions by 322% or more


  53. Save $300: This Is NOT A Test!

  54. How to See Your Own Blind Spots

  55. Subject Line: Can customers WIN FREE SEX on your landing pages?

  56. BAD NEWS…you’re losing money on your website

  57. Heather Bansemer :

    Learn the ABC’s of A/B Testing

  58. How to Capture Visitor Attention and Lead Them to Conversion

  59. GPS Your Landing Page for Laser-Sharp Conversions!

  60. Where did it all go wrong? Take a look at your website from a different angle.

  61. I’ll throw my hat into the ring. Here’s my subject line submission:

    re: testing

  62. “Your ticket to landing page success…hint: there will be a test!”

  63. This contest is a great idea! Here’s my contribution:

    Exclusive One-on-One Coaching Clinics to Optimize – and Monetize – Your Landing Pages

  64. Robert Rothman :

    Do you even care anymore

  65. Read this email or we’ll shoot this dog…
    (Hope you get the reference and don’t think I’m some monster!)

  66. Help us test this subject line and landing page

  67. HURRY- Tickets Are Running Out! Optimize Your Landing Page for Greater Conversion Plus Save $300!

  68. “How Landing in Denver for a couple of days can “Land” you a wealth of new customers….”

  69. 2012 Officially Declared Year Landing Pages Died

  70. How to Optimize Your Landing Pages for Maximum Conversion

  71. 3 entries for the subject line contest from Erica Klein, Thought Leadership Writer and Strategist —

    1) Note to Self: Get my hands on these secrets before the boss!

    2) Things to do in Denver so your emails won’t be dead

    3) Ah, the Rockies in summer — plus better click-through rates!

  72. Take a Test on What to Test

  73. Sweet, I like a challenge :-)

    Pick our brains, one on one, four days long.
    Get Intensive 4-Day Coaching on Testing for Better Conversion
    Tried and Tested: Intensive 4-Day Workshop
    Better Conversions in 4 Days
    Better Conversions in 96 Hours

  74. Fierce Tactics to Convert Leads and Increase Sales

  75. How to test your landing pages

  76. “Your landing page sucks, test it to find out why”

  77. The early bird gets the conversions – register now

  78. “Your landing pages stink. Learn how to fix them.”

  79. You Are Not Alone …

  80. There is No Subject Line

  81. 1. Your landing page needs you to learn our optimization secrets.
    2. Better tests = better conversion. You can’t afford to miss the Optimization Summit.

  82. The Biggest Mistake in Landing Page Optimization and How to Fix It

  83. Sounds like a cool contest. Here is my entry:

    “No, you can’t . . .”

    I guess this could also be tested with:

    “No, {firstname_fix}, you can’t . . .

  84. Here’s are my ideas:

    Your Landing Pages Are Broken…And It’s Costing You (a lot of) Money
    New Landing Page Optimization Research: Learn (exactly) what to test at Optimization Summit: 2012
    Experts Teach You WHAT and HOW to test Landing Pages (Optimization Summit 2012)

  85. Summit tells me I’m into something good!

    Way too English and loaded with parochial popular culture nuances to suit a global market? Prove me wrong by selecting it as your winner 😉

  86. The Secret to Landing Pages that Sell

  87. Video Clip: Learn the latest conversion techniques from the leader in landing page optimization

  88. Consider This Your Invitation – Optimization Summit 2012 #getreadyforchange

  89. How to Win the Game of King of the Clickthrough Hill

  90. Give Us 4 Days and We’ll Give You Exactly What You Need to Change Your Key Landing Pages from Flops to Fulfillments!

  91. My top 3 list:

    #3) “How to convert your customers without their knowing it.”

    #2) “You build it. They came. But they only used the bathroom.”

    and finally, inspired by the 200+ hours I invested watching the OJ Simpson trial . . .
    #1) “You got them to click. How to make them stick. ”

    That was fun.

  92. Got a few going in. Why not Copyblogger, why not…

    1. Want to find your website’s range to change?
    2. Touch down: Getting the best from your landing pages
    3. Better than Bowie: Going through changes
    4. Test the rest: Taking the age out of your landing page

  93. Can You Spare 4 Days to Learn the Secret to Monumental Sales Increase?

  94. If This Doesn’t Work, Nothing Will!

  95. Conversions using “pick up” lines? 1 minute video below shows how

  96. The 5 Optimization Tests That Are Better Than Picking Up $100 Bills On The Sidewalk

  97. 2 min. video shows how “pick up” lines can create huge conversion

  98. Need conversion? Use the “pick up” lines this 1 minute video shares

  99. Land here and win! 4 days optimazation summit 2012

  100. Testing increases click through (and sales) – Learn to optimize correctly

  101. Know what to test on your landing pages? Find out at Optimization Summit 2012. Register by Mar 31, Save $600!

  102. Immediately Stop (whatever you are doing) and Read This!

  103. Reserve your 1-to-1 coaching for ultimate optimization now

  104. Why Testing Alone Won’t Convert Visitors

  105. Monique Rockliffe :

    “Optimize Your Individuality by Discovering the Changes You Need That Truly Matter”

  106. Your landing page > Everyone Else’s

  107. The One Conversion Principle Few Marketers Master

  108. , here’s what you need to change to sell more.

    , if your landing page is selling like gangbusters, delete this email.

    , what do people do when they hit your landing page?

    , you probably need to change this

  109. Learn everything there’s to know about landing page optimization in 4 days (includes one-to-one coaching)

  110. Advanced Conversion Testing–the One Principle You Need to Master

  111. Beat ANY test! Without Cheating!

  112. Monique Rockliffe :

    #2: “Optimize Your Individuality by Making the Changes that Truly Matter” Optimization Summit 2012

  113. You are not alone, are you afraid to take the test ?

  114. Verrrry interesting! Keep ’em coming! :)

  115. Get 1-to-1 coaching on Landing Page testing. Here is how.

  116. A line or two is everything in pregnancy and landing page tests

  117. A few more..

    1. Please do NOT share this (with your competition)

    2. Hope that your competitors don’t learn these landing page conversion SECRETS!

    3. Are your landing pages paying you back?


  118. Our tests show you may not open this email

    • Richard, that is the only subject line I’ve seen on this page (so far, reading from the top) that I would DEFINITELY click. It’s itching my brain right now.

      No wonder you’re one of the greats.



  119. “Geeze…what the hell does Bob want NOW?”

    Useful on almost any email, but only if used on very rare occasions.

  120. Open me, don’t open me. Whatever.

  121. Don’t land on your head with your landing page, give us 4 days and we will get you on your feet

  122. How to Create Landing Pages That…

  123. “Learn How The TRUE ‘Gurus’ Turn Their Landing Pages Into Lead Generating Engines”

  124. Your Mom called– she said you’re the best except for that landing page

  125. Change your landing page, change your life. These industry secrets show you how

    • Let’s add an ellipsis to that

      Change your landing page, change your life. These industry secrets show you how…

  126. When is this email going out?

  127. …and what’s the name in the from field?

  128. Subject Line: “Landing on your Feet – How to stand up to the tests of e-marketing”

  129. Learn from 1000 optimization case studies & 10,000 tested pages

  130. +1 Erica Klein – I didn’t read every entry but that was good stuff IMHO…for whatever that’s worth in Denver or Dubai..

    Dirty dozen – there are points for second place right…and certainly for overkill?

    “The #1 Way to Test Landing Pages”
    “WTF is Wrong with Your Landing Page?”
    “The Hustle & Flow of Testing Your Landing Page”
    “The Secret of our Landing Page Success”
    “Test but Test Wisely – Top Secret Landing Page Conversion Strategies”
    “For Your Eyes Only – Landing Page Testing Secrets to Success”
    “Testing Your Landing Page is as Easy as 1-2-3″
    “Landing Page Testing: Yes We Can!”
    “What Peyton Manning Says About Testing Your Landing Page”
    “How to Hit the Hot Route with Landing Page Audibles – by Peyton Manning”
    “Check. Check. Check 1. Sibilance. Sibilance. Check. Check. Check 2. Sibilance. Sibilance.”
    “Landing Page Testing – How & What to Change”

  131. Leaving customers on your landing page is like getting a paycheck and never cashing it.

  132. How to Crush Conversions While Getting Rocky Mountain High


  133. Here’s my entry:

    Are your visitors too confused to buy from you?

  134. [CONFERENCE] Get 1-to-1 LP testing advice at Optimization Summit 2012

  135. How to Create Landing Pages that Click

    Learn the Art of the Landing Page

  136. 1). Secret Landing Pages That Create The ‘Passion’ Effect…

    2). The Landing Page So ‘Ninja’ People Are Still Talking About It….

    3). ‘Trump’ Your Competition, Explode Your Sales With Conversion Fire…

    nice contest… thank you!

  137. Soaring Profits – Land Here! Clique on this Unique Expression of Combustible Mind Tingling Views!

  138. Your Optimized Landing Page Starts with a Click

  139. How To Get One-on-One Help For Your Landing Page, From a Panel of Industry Experts.

  140. Curios Minds Needed- Click Here for a revealing look inside

  141. I’m feeling compelled to go with the National Lampoon approach: “Read this email or we’ll shoot this dog.”

  142. The Rose a Fortune Cookie a Kiss ? Which one is the key that unlocks the secrets inside? Clique and Reveal

  143. Landing takes off at the site test summit

  144. Just Open it :) Guaranteed to do Something for You!

  145. DO NOT OPEN or I will tell your Mother :)

  146. Give your customers a place to land so that your business can take off
    (this is a slight twist on my earlier entry)


  148. Secrets of a hot landing page you can learn from the, uh, mile-high club

  149. The art to create desire in 10 seconds: get coached by insiders and amplify your conversion rate

  150. Alyson Kirchner :

    Have I seen you click here before? Maybe you and I can turn your landing page from whack to stack…

  151. How and What? Learn to optimize your landing pages to boost clickthrough’s!

  152. Alyson Kirchner :

    What do four inches, seven minutes and a landing page have in common?

  153. Let’s try…

    This can cost you $300 or more.


    Click & Save $300 Now!

  154. “How to Create Landing Pages So Effective You’ll Weep”
    “Use Headlines to Pick-up Readers Like Meryl Streep Picks up Acting Nominations”
    “How to Take Charge of your Landing Page Optimization”
    “What Can Marketing Sherpa and 15 Years of Research Teach You About Testing Landing Pages?”
    “Are Your Landing Pages as Popular as Congress?”
    “Get Your Landing Pages Breaking Records Like a Heat Wave in Winter.”

  155. Subject Line:
    I feel too young for an early bird special

    *subject lines that sound like they were written by a dramatic 13 year old girl convert 4x better, because if you think about it that’s what the subject lines of your personal back-and-forth emails sound like: narcissistic.

  156. Join us in Denver for our Optimization Summit to discover how to test and boost landing page clickthrough’s!

  157. Earn more money as a copywriter. Start by re-writing this email.

  158. So You Found God’s Website…Now What?

  159. The best marketers are heading to Denver. Are you?

  160. Eschew flip-flops!

  161. My entry:

    Worth taking a look ….

  162. [name] Quick question?
    or just

    • I prefer just the “?” because in many email boxes the first text of the email will show. For example:

      [subject line:] ? [in a lighter font next to the SL this will appear] Dear Marketer, Once visitors reach your landing pages, do they have a clear understanding of what they should do next?

  163. Show your boss it’s time for a new job title: Landing Page Optimizer

  164. How testing make emails like this work for you.

  165. CAUTION. This e-mail may result in an irreversible thought-paradigm shift.

  166. “Stop herding cats! Start turning clicks into dollars!”
    “The secret to all of life’s questions…well those about SEO anyway”
    “Don’t change. We like you the way you are – but you could change your website”

  167. How this email won a copywriter $1,900 worth of stuff.

  168. Is this ONE mistake reducing your sales by even 67%?!

  169. “Ensure a Smooth Landing”
    “You down with OLP [Optimizing Landing Pages]?
    “Landing Gear Down, Touch the Tarmac”
    “Dr. Flint thinks you can do better”
    “Don’t bother cramming for this test”
    “Hit the slopes hard, ensure a great landing (page)”
    “Did I fail this test?”

  170. One-to-One (Explicit Content)

  171. I think i’ll come up with a few more, i just got started.
    So here’s the first one:

    Test it. Love it. Get it?

  172. Happy Landings!

  173. Get Dr. Flint to optimize your landing page for you

  174. To me, writing subject lines is like eating sushi – I’m not satisfied with just 1 or 2 :-)
    Subj: Bet you can’t find what’s missing in this email? [Most people get it wrong]
    Subj: Can you find what’s missing on this landing page? [Most people get it wrong]
    Subj: Don’t miss our Keynote Speaker – Master of Pick-up lines [VIDEO]
    Subj: [ANNOUNCEMENT] This year’s keynote speaker – Master of Pick-up lines
    Subj: Use this subject line in your marketing! 98.8% OPEN RATE
    Subj: What landing pages will look like in the future [VIDEO Demo]
    Subj: [First Name], your $300 credit is set to expire
    Subj: [Most people get this wrong] The most overlooked secret to landing page conversion

  175. [FName], optimize your life. Err, your emails.

  176. Erin DeAngelo :

    Make an impact! Industry Experts Reveal their Secrets for Landing Page Optimization

  177. Is your gear locked for landing or are you still killing sales?

  178. re: answers to some of your Qs

  179. Here’s my three submissions:
    1) Gain Valuable Knowledge From Your Customers For Free
    2) Lack Luster Landing Page Results? Get 1-to-1 help from Industry Experts.
    3) Simple Landing Page Tweaks That Drive Action

  180. i don’t care if it offends people, it just has to be said.

  181. Ch-ch-ch-Changes! Time to Test Your Site, Best Your Site & Better Your Business!

  182. Did you say who the email is going to? (Target audience – previous summit goers, cold list, etc.)
    I always think of the audience first when I write a headline …

  183. [FNAME], Want to earn $$$ with Landing Pages, Join Optimization Summit NOW and learn from experts!

  184. Become A Copywriting Alchemist – Your Dream Awaits You In Denver !

  185. Watch video, then go to Colorado

  186. A few more:

    1. One event you wish your competitors won’t attend

    2. If you don’t care about your landing pages, your prospects won’t care about you

    3. Your sales are only as good as your landing pages. So…

    4. The keys to landing page success are buried in this email. Take a look now!


  187. How I earn and extra $500 a week in just 30 minutes a night.

    • You can’t expect prizes when you send out typo’s. Nice lesson here on proofreading.

      It should read, “How I earn an extra $500 a week in just 30 minutes a night.”

      The goal is to make it sound enticing without sounding unrealistic or fake.

  188. Heidi Anderson :

    Four ideas (can’t decide among the last three!):

    Why Your Conversion Rates Stink (And How to Improve Them)
    Optimization Summit 2012: 10,000 Kick-Butt Landing Pages At Your Fingertips
    Optimization Summit 2012: $10 Million in Conversion Research At Your Fingertips
    Optimization Summit 2012: 15 Years of Lab Research At Your Fingertips

  189. Your Most Pressing Optimization Questions Answered

  190. Okay, I’ll bite, although I doubt anyone will bother to read all the way down to comment #200 or whatever it is 😉

    What could you learn from 10,000 landing page tests? Find out what works at Optimization Summit (Hurry: Early bird rates end soon!)

    Discover the landing page myths that kill sales at Optimization Summit 2012

    Want access to $10 million in marketing research? Attend Optimization Summit

    Meet the brains behind 15 years of marketing experiments at Optimization Summit

  191. Here’s one for each of the top 6 selections:
    1. [First Name], if you could make 1 choice for your business that changed EVERYTHING, would you?
    2. [First Name], want a landing page that gets more buzz than the Kardashians and Lady Gaga’s interview with Oprah, COMBINED?
    3. Optimization Summit 2012: Guaranteed Male Enhancement…for your Landing Page <—- WHAT?!?!? [Note: This does pass spam & junk mail filter tests]
    4. [First Name], are your landing pages: a) meh… or b) HOLY $H|TBALLS Mom, These Pages Can CONVERT!
    5. If Charlie was a copywriter and Marketing Sherpa ran landing page factory, his GOLDEN TICKET would be to OS 2012, [First Name], did you get yours yet? There’s still time!
    6. DEAD or ALIVE: 1 Decision for Your Business that Makes ALL the Difference

    And the bonus aka baker’s half-dozen entry:
    7. If you don’t already know why you’ll read this, you NEED TO KNOW what Chris Brogan, Anne Holland and Seth Godin know about YOUR Customers.
    [Note: May I be forgiven for the blasphemous name dropping of the Godin on high]

  192. “Houston, We Have a Problem: Your Landing Page Conversion Sucks”

  193. If you crash and burn on your landing page, you’ve missed a big opportunity.

  194. Just a quick tip for all of you:

    Keep your subject lines 50 characters MAX. That is the maximum number of characters that will show to them before they open an email.

    Hope this helps,


  195. Power-up your ROI

  196. Missionary Style: How to get your visitors to CONVERT

  197. When it comes to subject lines, I tend to lean to the creative/friendly side…especially because people are tired of done-to-death sales talk. Here’s what would get my attention:

    Subject: Knock, knock.
    Of course I’d tweak the intro sentence a bit…especially since it’s visible in many email windows.

  198. Marketing PhD Test Scores Skyrocket with this One Lesson!

  199. Let’s go with honesty:

    Please open this email or I’ll lose the subject line competition :(

    Unhappy face optional.

  200. And the winning subject line is…

    Neglecting Your Landing Page? Here’s How to Bring the <3 back!

    Great contest, got a lot of ideas from all the entries 😀


  201. “Optimization and Other Four-letter Words.”

  202. Dull copy not cutting the mustard? Here’s how to sharpen it and cut yourself IN to bigger profits.

  203. Converge & Convert Clicks to Cash

  204. BREAKING: Your landing page crashes on takeoff, all 1,185 killed are your potential customers.

  205. Anthony @GlobalSpec :

    Great contest. One thing though, knowing the from line (as per Keith’s comment) would be helpful as well. Here are my suggestions:

    1) Get one-to-one landing page optimization advice from the MarketingSherpa experts
    2) Here’s your chance to optimize your landing page with a MarketingSherpa expert
    3) Optimize your landing pages with a 1-on-1 clinic from MarketingSherpa

  206. Hope you guys read this far down here is my revised subject line

    Land on your feet not your head landing page 101

  207. Need More Conversions? Learn how to Create Landing Pages that Pass the Test

  208. Love the idea :) Here are some subjects:

    “Put Your Landing Page Tests to the Test! [Optimization Summit 2012]”
    “Happy With Your Landing Page? Pls Forward To a Sober Dude!”
    “Your Landing Page Will NOT Self-Destruct in 4 Days!”
    “Your Landing Page Will NOT Self-Destruct in 96 Hours!”
    “Your Landing Page Will NOT Self-Destruct in Denver!”
    “How To Optimize Your Bounce Rate?”
    “How To Optimize Your Bounce Rate? Miss OS 2012!”

  209. Walk the path and let us know.

  210. Want better landing pages? We “summit” up for you…

  211. Landing Page Resurrection At The Optimization Summit 2012

  212. Confusion or Conversion–What Does Your Landing Page Create?

  213. Tina Turner will get jelaous.

  214. Lynn LaRocca :


  215. Can You Afford to Drive Your Customers Away?

  216. 1) You just have one click, are you getting the most out of it?
    2) Don’t let them click away
    3) Got a click to your page, now what?
    4) Land more customers optimize your landing page.

  217. “One Click = $300. Optimized!”

  218. One to One coaching for YOUR failing landing pages Early Bird Special Rate for Optimization Summit 2012

  219. Let us help you land the sales you need

  220. subj: Turn More Website Visitors Into Paying Customers

    P.S. – this contest is very clever way of creating buzz for Optimization Summit 2012. Well done!

  221. “Learn how to convert more followers than Jesus”

    “The Organization Summit 2012: Learn to grab your landing pages by the balls!”


    “The Organization Summit 2012: Grab your audience by the balls!”

    “The path to conversion starts with this email…”

  222. The good, bad, and the ugly – your landing page?

  223. [Video] How to Fix your Landing Pages for Maximum Conversions

  224. Laura Wallis :

    Great brainstorming catalyst- So many clever, clever souls out there, but getting to the point-

    How to Re-Optimize Your Site & Close More Deals

  225. Laura Wallis :

    You Are Not Alone in Trying to Optimize Your Site

  226. “You won’t get herpes at this conference… Or will you?”

  227. tired of crash landings? better optimize!

  228. Feel The Copy – The Optimization Summit 2012

  229. “In 4 Days, Change Your Page (And Your Business) – Optimization Summit 2012″

  230. Your “Landing Page”, is just a page that no one visits… OS 2012, or bust.

  231. “Prepare for landing.. not disembarking.”

  232. Angela Diaco :

    Your Guide to Becoming the Ultimate Landing Page Guru – OS 2012


  233. Power up your landing page. Learn how at Optimization Summit 2012, June 11-14, in Denver.

  234. Is Your Audience Interested in What You Have to Say?

  235. If you don’t already know this, I probably shouldn’t tell you.

  236. “I Got CopyBlogger Brian Clark To Read My 50,000 Headlines. Join Me?”

  237. “They’ve landed. Keep ’em from Crashing & Burning — until Converted!”

  238. Bless you all for clicking my subject line! 😉

  239. Putting in my entries….

    The ultimate test to test your tests.
    How to turn some money into more money
    You think page views, I’ll think profit.
    Discover how perfection comes from practice not production
    This email has been comprehensively tested, find out why
    Learn How To Think In People Not Pageviews
    The email isn’t broken — it’s been fully tested.
    I’m an email desperately trying to stand out in your inbox
    Who’s optimising you?
    Mad Scientists v’s Crazy Artists — Web page optimisation at it’s best.

  240. This is a Test and Your Score is the Key to Your Marketing Future

  241. “Want to know why your landing pages suck?”
    “Why your landing pages suck, and how to make them better in 4 days.”

    “Click ‘open’ if you want your customers to click ‘buy.'”

    “Don’t call it a conference: Optimization Summit 2012″

  242. “Fat, middle-aged and WILDLY successful: I blame my Landing Page!”

  243. We didn’t have to pay for this great subject line

  244. Turn your landing pages into catalytic converters
    The eagle has landed! (Now what?)
    Does your landing page pass the Electric Kool-Aid Acid Test?
    Harmonic conversion awaits at the Optimization Summit
    What we’ve got here…is failure to communicate

  245. Testing, Testing- Can you convert me now? Optimization Summit 2012

  246. Corporate copywriter by day, mommy/food blogger by night, and former Denverite. Four entries for you.
    1. How To Snooki-Proof Your Landing Pages in Just 4 Days
    2. Can Your Landing Pages Convert Chuck Norris? Or Would He Just Wait for the Kill?
    3. Warning: If Your Landing Pages Can’t Convert Chuck Norris, He Adds Injury to Insult
    4. How To Create Landing Pages That Even Your Mother Can Navigate

    Great contest, thanks!

  247. Ch-ching – ch-ching. This is the sound of testing your landing page.

    • I love how creative everyone is with their entries! Here’s mine:

      Specifically how do your landing pages suck? Optimize and Find Out.

      Not sure if you can use suck in a public email though. But nothing else has the impact :)

  248. How Optimization Summit 2012 will change your perspective of testing

  249. —————————————————————————–
    Guess what? Your website is terrible. And we can help.

  250. Early Bird Threesome in Denver? Anyone?

  251. Don’t let them crash land
    Don’t let your site visitors land with a splat
    Splat. Crash. Smush. Beware Landing Page Failure
    Make your first impression a SMASH hit!

  252. A good landing is not one they walk away from… OR
    Nobody walks away from a good landing (page)

  253. If your click-throughs are in a plummet, we’ll get ‘em to the Summit!

  254. Are your landing pages clear enough to convert lots of leads?

  255. don’t leave your visitors guessing and money on the table

  256. (9 to follow, 3 are actually good!)

    The Worst Landing Page Mistakes
    Landing Page FAILS
    CRICKETS called: “We don’t get your landing pages”
    Don’t Let Your Web Clients Hear *Crickets*
    Y U No Landing Pages Work?
    The No. 1, No-Fail, Landing Page Test
    Is Your Co-Worker Writing Better Web Copy Than You?
    Expert Tips for Successful Landing Pages
    Party in Denver on the Boss’s Dime

  257. “Learn key optimization strategies”
    “Optimizing success in four days”
    “Do you have a clear understanding of your optimization objectives?”
    “Optimizing your landing page, what’s your next step?”
    “Change your perspective at the Optimization Summit 2012″

  258. Mike LaMontagne :

    “The #1 Secret the Internet Marketing Industry doesn’t want you to know about landing pages”

    • Mike LaMontagne :


      “Top 5 secrets the Internet Marketing Industry doesn’t want you to know about landing pages”

  259. Landing Page Optimization Secrets Revealed
    Experts Reveal Landing Page Optimization Secrets

  260. Copyblogger Approved this Subject Line, what have you done for yours lately?
    MarketingSherpa Approved this Subject Line, what have you done for yours lately?
    This Subject Line is Copyblogger Approved- OS Denver 2012 – See You There.
    This Subject Line is MarketingSherpa Approved – See You in Denver 2012
    Does your landing page get you into the mile high club? Copyblogger Knows How.
    Does your landing page get you into the mile high club? MarketingSherpa Knows How.
    What’s the Conversion Rate for Your Landing Pages? Don’t Know? OS 2012 Denver.
    Fast Times at Mile High – Your Invitation Enclosed
    Landing Pages- You say Monetize, We Say Optimize.

  261. (Shameless football pandering)

    This June: You, Peyton Manning & Denver (for Work!)
    See Peyton Manning Pre-Season on the Boss’s Dime (Here’s How)

  262. Uhm, do we get any points for writing a better email? 😉

    Here’s my ideas:

    Can Attending Optimization 2012 Really Help You Make More Money?

    Attend This Conference and Command a Better Income

  263. Is your landing page a clicking time-bomb?
    If your landing page bounced in the forest would it still make a noise?

  264. “Climb to the Summit: Optimize your Landing Page”

  265. My subject line submission:

    The Most Boring Conversion Rate Optimization Conference In 2012

  266. “Quarterbacks aren’t the only changes being tested in Denver.”

  267. Subject Line — “How to Get Web Visitors to Do What You Want”

  268. Here’s what I can think of right off the bat:
    1. Hey (name), your landing pages suck!
    2. Hey (name), do you know why some landing pages fail?
    3. Hey (name), did you know your landing page could make or break you?

  269. [MarketingSherpa] It’s here…

  270. Or, I could take the Ryan Gosling approach…

    Hey girl, wanna know what makes landing pages tick?

  271. The Place To Be and People To See to Make Money with Landing Pages

  272. Lawrence Katzman :

    Fun contest! Here’s a few for consideration…

    [First name], should you believe this guy?
    How to legally increase conversions
    Controversy erupts in Denver
    The key to solving conversion rate problems

  273. An itch I can’t resist… so, here’s mine:
    1. The Holy Grail of Optimization Revealed
    2. Optimization Summit 2012: Are You Ready to Convert?
    3. Optimization Summit 2012: Discover.Convert.Monetize

  274. Lost in Analytic Space? Get Landed.
    Web Analytics for Non-Analytics
    Tangled Web? Analytics Made Easy.
    What John Carter Forgot to Do on His Landing Page
    Analytics Finds the Common Man
    How to Tune Up Your Landing Page in 3 Easy Steps
    Hunger Games’ Recipes for Happy Landings

  275. “Optimize and capture – how to make your landing pages work for you”

  276. Network, Learn & Earn @ 4-day Marketing Sherpa Summit

  277. Customers want to buy. You want to sell but your landing page doesn’t. Why?

  278. Tailored Teaching One to One for unloved landing pages, Early Bird Special NOW for at Optimization Summit 2012



  281. Ouch! Poor clickthrough rates cut you down to size? Optimize-Summit 2012

  282. Hi Daniel! I’m quite enthusiastic to see how your four days long landing pages work. What exactly is the main secret hidden in your landing page? I’m really so much curious about it.

  283. your landing page drives your visitors insane

  284. Simple, Savvy, Successful Conversions in ONLY 4 DAYS!

  285. If anyone doubts the level of engagement among the Copyblogger tribe, they should take a look at the number of comments on this post. Wow!

    Anyway, here’s mine (including the quotation marks):

    “I’m here… now what?”

  286. Some ideas. Some good. Some bad. No way of knowing unless we test, right? :))
    On the fourth day, changes were made that led to your success
    You suck, so suck out the suckiness.
    The Mountain you must climb to convert
    Get the worm or your landing page will decay
    Optimize to the MAX!!!
    It’s Morphin’ Time!…for your landing pages to convert more customers.
    Social Media Can’t Beat…
    Why Marketers should be Sadistic Teachers
    How to hack your landing pages
    Armed with the best advice, you will still fail if you don’t know how to do this one thing
    The secret sauce you need to succeed.
    Why a Sadistic Teacher Know How to Optimize Landing Pages Better Than You
    How could you forget the most important lesson your teacher taught you?!

  287. VIsitors have LANDED!

  288. Subject: This one simple trick may help you convert more customers more often
    Subject: Which would boost your conversions more, a white or gray background?
    Subject: FW: RE: RE: try doing this on your landing page
    Subject: A wonderful birthday present for you

  289. #1 Stop Leaving Money On The Table
    #2 Is There A Mistake On Your Landing Page?
    #3 Stop Confusing Your Customers

    I just love contests!! :0)

  290. Golden Age of the Landing Page

  291. Marsha Gibbons :

    What you will learn is what the next US president needs to know.

  292. Are you an old hat at marketing?  Then your landing page probably sucks.  Hate to break it to ya, but you need help.

  293. My subject line:

    “When the aliens land…will they understand you?”

  294. What you need when positive thinking hasn’t worked

  295. Get more landing page clicks. Discover how at Optimization Summit 2012, June 11-14.

  296. Squeeze more clicks from your landing page. Join us at Optimization Summit 2012 and discover how.

  297. If you already know everything there is to know about testing landing pages then why aren’t you leading this summit?

  298. Lost: Your Customers

  299. These are not the landing page secrets you’ve been looking for. Move along.

  300. parachute : impact : : testing : landing page

  301. Squeeze more business from your landing page. Join us at Optimization Summit 2012 and discover how.

  302. (1) Save $300 & Optimize Your Landing Pages. Win-Win.
    (2) What to test. THAT is the question.
    (3) If You’re Not Testing, You’re Not Trying.
    (4) Test. Test. Test. Win.
    (5) Testing is #Winning
    (6) Optimize or Die. Save $300 at The Optimization Summit TODAY.
    (7) Open this email (now) to learn about optimization

  303. Join the LANDING page Party & explore success

    I’m not actually a trekie, but what the hell.

  304. EvEr ThOuGt SeRiOuSlY aBoUt SuBjEcT LiNeS?
    Say it in six words or
    You only have one chance to get this rihgt…

    This space is your first impression…
    Write simply-super-splendid-spiffy subject lines

    p.s. I love words – could do this all day! I’d love to work with you…

  305. Save $300 – Register Today for Optimization Summit 2012!

  306. Boost Your Conversion Rates. Conquer the Marketing World. Feed Your Family. 3 Days. 1 Conference.

    That might be too long, but this is my submission anyway!

  307. Vika Filippov :

    Upsurge your landing page clicks through one-on-one coaching at the Optimization Summit 2012.

  308. 1. [Name], do you test, join or fly?
    2. [Name], what have you got to do with landing and flying?

    This contest is as exciting as the result of your study. I would love for you to share what you’d find out.



  310. #1 Conversion Killer – This is Costing You… BIGTIME!

  311. Ok, time to sharpen the saw.

  312. Test your Landing Pages a Mile-High (and wide)

  313. “Do It. Test It. Do It Better with Optimization Summit 2012″

  314. This is a great contest!

    If more than one entry is allowed, here are a few ideas I have. If not, I’ll go with the first one.

    1. Testing Isn’t REALLY Important!
    2. Everything You’ve Heard About Testing is Probably a Myth

  315. Chuck Norris doesn’t have to test his landing pages because they’re afraid to fail. You are not Chuck Norris.

  316. Adele Tiblier :

    “2012: The Year Your Subject Lines Stopped Sucking”

  317. How 13 words immortalized a single “landing page”, helped bring 12 million willing conversions –
    and is still pulling today! Think we’re kidding? Read on.

    • (Okay, my first post doesn’t really match the overall content of that letter. So let me try cracking that nut one more time, yes?)

      Is your ROI sleeping with a “lazy” landing page? Bet you don’t really know. But we can show you the proven ROI-busting moves you can make NOW to find out.

      Is your ROI sleeping with a “lazy” landing page? We can show you the proven ROI-busting moves you can make NOW to find out.

      Is your ROI sleeping with your competition? Attend Optimization Summit 2012 to discover the ROI-busting moves you can make NOW to find out.

      Your ROI may be sleeping with a no good, “dirty” landing page but you’ll never know…until you get our ROI-busting moves at Optimization Summit 2012.


  318. If you don’t open this, we don’t know what we’re talking about.

  319. Attract, Test, Convert!

  320. Easy Landing Page Optimization Tips Often Overlooked

  321. Click, Click, Click! Click, Click, Click, Click! The Sweet Sound of Success – Optimization Summit 2012

  322. My subject line:

    If You Can Attend Just One Event This Year — Do Not Miss the Optimization Summit 2012!!

  323. Killer Landing Pages For Any Business

  324. “Houston we have a problem” Why Your Landing Page is Missing the Mark

  325. “Do Not Open This E-mail”

  326. What effect would a 58.1% conversion rate increase have on your company?

  327. “Early Bird Savings on the 2012 Web Optimization Summit”

  328. What would it mean to you if you could increase your conversion rate by 58.1%?

  329. Change is good. Testing proves it.

  330. The Ernest Hemingway Guide to Great Landing Pages

    • Further improvisations on the theme above:

      The Ernest Hemingway Guide to Great (Short Copy) Landing Pages
      The Leo Tolstoy Guide to Writing Epic (Long Copy) Landing Pages

      A bit more “targeted” than the original

  331. Look younger and get smarter landing pages in just four days!

  332. Subject Line: Want Tailored Answers to Your Most Pressing Optimization Questions?

    Thanks for considering my entry!

  333. Great Subject Lines come before Great Incomes – Learn How!

  334. Entry for Subject Line contest…

    Are your marketing messages “up to the test”?

  335. Upsize your landing page conversion rate with one-on-one coaching at Optimization Summit 2012.

  336. Turbo-charge your landing page conversion rate with one-on-one coaching at Optimization Summit 2012.

  337. Maximize your landing page conversion rate with one-on-one coaching at Optimization Summit 2012.

  338. To Test or Not To Test…

  339. A Clear Understanding, Denver’s Summit, and the Magic Behind High Converting Landing Pages

  340. Subject line: [firstname], Grab Your Early Bird Discount on Optimization Summit 2012

  341. Sub Line:

    “You wanna sequence their thoughts in the proper order…”

  342. Subject line: Lasting Longer: Winning Ways to Optimize Your Target Market

  343. “I came, I saw, I left.”

  344. How to Convert Passive Readers into Active Participants on Your Landing Page!
    How To Activate Your Readers Emotional Response on Landing Page!
    Is Your Landing Page a Dud? Join Us for The 2012 Optimization Summit for Insider Secrets!
    Learn How To Communicate Your Landing Pages Message in 5 Seconds!
    Convert Your Landing Page Customer In Less Than 5 Seconds!

  345. 2012 Optimization Summit! Insider Experts Reveal Secrets of Landing Page Optimization.

    Maximize Your Landing Page Conversions! 2012 Optimization Summit. One-to-One Coaching from Industry Experts!

  346. Learn The 5 Second Rule of Landing Page Conversions at the 2012 Optimization Summit!

  347. Join Us for the 2012 Optimization Summit! Learn Insider Secrets To Implement For Ultimate Conversion Rates!

    Industry Insider Secrets Revealed at the 2012 Optimization Summit! One-on-One Coaching! Learn Testing Tricks For Landing Page Conversions.

  348. I know the contest is over and I found out to late but I couldn’t resist!

  349. Smooth out a bumpy landing page with a clear call to action!

  350. Killer recipe for ‘converting landing page’

  351. I have 2…
    1. Be Carful Of Your Web Sites Leaky Plumbing Problem And Find Out How To Fix It

    2. Your Site Has A Hole It That Leaks Cash, The Easy Way To Find The Leak And Plug It.

  352. ifedayo afesojaye :

    10 ways you can kick that lazy frog off your sales way.

  353. ifedayo afesojaye :

    why dummies eat your clients while you stay hungry.

  354. Squeeze more clicks from your landing page with one-on-one coaching at Optimization Summit 2012.

  355. Get more clicks from your landing page with one-on-one coaching at Optimization Summit 2012.

  356. Get more landing page clicks with one-on-one coaching at Optimization Summit 2012.

  357. What’s Driving Your Conversion Van?
    Sick Click-Thru Rates? Time to Get Tested
    We’ve Got the Cure for the Landing Page Blues
    The User has Landed…But Where?
    CPR for Your CTR – Secrets to Reviving Your Conversion Rates
    Join the Fight Against Conversion Killers

    …and various other hokey lines.

  358. If this isn’t the best information on how to improve your landing pages we’ll refund your three minutes.

  359. How many missed opportunities will it take before you get serious about landing page testing?

  360. How much money will you have to lose before you get serious about landing page testing?

  361. How much money does a company have to lose before it gets serious about landing page testing?

  362. How many missed opportunities does it take before a company gets serious about landing page testing?

  363. Landing page woes? Convert more with one-on-one coaching at Optimization Summit 2012.

  364. If you’re ready to get serious about conversion … join us at Optimization Summit 2012. June 11-14.

  365. If you’re ready to get serious about testing … join us at Optimization Summit 2012. June 11-14.

  366. If you’re serious about increasing conversion, you need to get our one-on-one coaching at Optimization Summit 2012.

  367. If you’re serious about testing, get our one-on-one coaching at Optimization Summit 2012.

  368. This is not a test! (But it could be…)

  369. Why your landing page ISN’T working for you.

  370. Testing 1-2-3: What Drives Your Conversions — And What Drives Them Away?

  371. The secret to landing page success is one click away.

  372. Thought you knew the secret to landing page success? Think again.

  373. Learn the secret science of high-performing landing pages

  374. Killer Copy X Consistent Testing = Crush the Competition & Convert the Masses. We show you how.
    3 Keys to Massive Results for Your Landing Page: Test, Measure, Convert
    Goldilocks & the 3 Landing Pages: ………. (hello?), HERE I AM!!! CLICK ME!!! (ugh), Lead->Client (ahh…just right)

  375. Anthony Smits :

    Did You Qualify As A Landing Test Dummy?

  376. 10 million $ spent in optimization marketing research can’t be wrong! Join us at the Optimization Summit 2012!
    [Test Name], are you having them at hello? Join us for the Optimization Summit 2012!
    [Test Name], enough with the word play. Measure, test and convert at the Optimization Summit 2012!
    [Test Name], the Optimization Summit 2012 is introducing one-to-one coaching! Join us!
    [Test Name], are we asking the right questions? Join us at the Optimization Summit 2012!

  377. 1. Warning: Are You Failing The TEST? Most marketers do. Make sure it’s not YOU…

    2. Sick of Split-Testing? Can’t figure it out?! Here’s the one simple thing…

    3. If you split-test, it’s a nightmare, right? Here’s how to make it a DREAM!

    4. If you hate Split-Testing, we will hold your hand and show you. It’s easy, and we’ll do this one-on-one…

  378. Climb The Optimization Summit or Be Left Behind.

    Climb The Optimization Summit & You Shall Find Treasures of Wisdom.

    Climb The Optimization Summit & Be Championed By Treasures of Wisdom.

    Optimization Summit is the highest summit you can climb this year. [Go up there & get a fresh perspective]

    Climbing the Optimization Summit is like climbing to the Summit of Mt.Everest [except it’s more useful than climbing Everest]

    Learn to be an effective control tower to your landing page or watch your traffic burn up in flames.

    How many planes does it take for your landing page to lift?

    Planes are landing to your landing page, can you control the traffic?

    If you miss the Optimization Summit, you won’t ever forgive yourself (for your sh*tty conversion rates)

    If you miss the Optimization Summit, you’ll cry into your pillow the rest of the year.

  379. Learn more tricks to earn your clicks!

  380. Invest in being a guest at our best test fest…

  381. You going to this totally awesome summit thing?

  382. Hey gorgeous, whadya doin’ June 11th?

  383. How Your Landing Pages Can Help You Lose Weight and Get Lai— Er, Get Extraordinary Conversions

    Kiss Customers Hello: Landing Pages That Convert

    Landing Page CATASTROPHES (Don’t be the victim)

  384. I hope a few submissions is OK. To wit:
    — How to Magnetize Landing Pages for Pull-Power & Profit
    — How to Optimize Your Online Presence for Pull-Power & Profit
    — How to Optimize Online Pull-Power & Profit
    — How to Add Pull-Power & Profit to Your Landing Pages
    — How to Optimize Your Optimization Know-How
    — How to Become a Credentialed Optimization Expert

  385. Watch this short video to find out new landing page secrets

  386. Lucian Black :

    Discover the Secrets that Make Your Landing Page “TAKE OFF”, with Clicks that Stick Higher Conversions

  387. William Holmes :

    Convert Now! Before its too late…. Act Now to Save your Conversion Rate!

  388. Conversion bootcamp: would you pass the test?

  389. How to Put More Pull-Power and Profit in Your Landing Pages

    Take Your Landing Pages to the Next Level

    Launch Your Landing Pages into Outer Orbit

    Take Your Optimization into Outer Space

  390. “Discover new keys to landing page conversions”.

  391. How to Make Landing Pages Stickier than Gecko Feet

  392. 4 Guaranteed Ways to Make Your Landing Pages are Conversion Tested, Mother Approved.

  393. Shaking out the change: learn these tactics for maximum conversion…

  394. Why spending time in Denver is better than a punch in the face.

  395. Optimization Summit 2012: Get the tools you need to change how you measure success

  396. Warning: Some customers are bouncing from your landing page!

  397. Bouncy castles are fun, bouncy landing pages are not. Ensure a safe landing with…

  398. Save $300 while increasing your conversion rate with one-on-one coaching at Optimization Summit 2012.

  399. Book by April 30th and save $300 on expert one-on-one coaching at Optimization Summit 2012.

  400. Teach your visitors to do as you command…

  401. Do your visitors know what to do? TEACH THEM.

  402. Don’t just wonder if your website could work better: FIND OUT NOW!

  403. When Your Customers Just Don’t “Get it…”

  404. Do Your Customers know What to Do?

  405. Best-Performing Subject –
    4 Days And Your Landing Page Will Do This…

  406. “I’ve landed! What next?”

  407. My entry:

    Your single biggest key to converting landing pages — it’s not what you think

  408. Learn the right way to test your landing pages – and get the early bird special – Join Optimization Summit 2012

  409. Get optimization training grounded in research

  410. Mind-Map This… The Weird Science of Optimization

  411. Just for fun…

    99 Problems But Converting Isn’t One: Test-Drive This…

  412. Yasmin Rodriguez :

    So, you got them to land at your landing page. Now what?

  413. Optimization/What is MTVMCT/Summit

  414. What KONY 2012 can learn from Denver 2012…

  415. Spare 5 mintues? Here’s 5 ways to optimise your SEO – Right here, right now.

  416. My subject line would be:
    “Whatever you do, do not think about optimizing your landing page”

  417. Emily Hurdzan :

    “Convert Visits into Sales: Optimization Summit 2012″

  418. Kulpreet Singh :

    You need sales today. Get the help you deserve. Discount ending 4/30.

  419. How effective is your landing page really? 6 tests to learn the truth

  420. “How To Create Landing Pages That Increase Your Bottom Line”

  421. Attract people to your online market in just 4 days!

  422. Countdown to the Optimization Summit 2012: Reason #5 to Attend

  423. Jedi Mind Tricks That Put ‘The Force’ into Your Landing Pages

  424. Keep ’em coming, we’ll look at everything we get until midnight tonight. :)

  425. Testing – does this link work for you?

  426. Is Split-Testing Worthless?

  427. Open Rates are so 2011, Learn Why Clickthrough Rates are King

  428. If you want to lift conversion rates, this conference is for you.

  429. Test. Track. Tweak. Is your landing page weak?

  430. Cheryse Ishii :

    Subj: Why your landing pages are stuck in a land before time.
    Subj: OS is here. Have you been tested?

  431. Subj1: The Missing Element In Your Landing Page

    Subj2: Why Your Site’s Visitors Often Leave!

    Subj3: A Mistake That’s Costing YOU Customers

    Subj4: Does Your Landing Page Pass This Test?

  432. (1) What’s better for your business than 1-on-1 advice from lead-gen experts? Saving $300, too.
    (2) What separates your website from landing page success? [Early bird price] and a trip to Denver.
    (3) Want your site to generate more leads? So do the pros. Reserve your spot now and save $300.

  433. OK, we looked at every single entry posted before midnight last night! Sifting through now and we’ll let you know who our three Copyblogger subfinalists are, who will be going on to the testing round.

    Thanks so much to everyone for the great entries! We’ve got a lot of good ones to sift through.

  434. Hey Sonia?
    When are we going to hear the results of our Headline efforts? I’m also curious about the consumer’s voting process.

    Alexandra Young

    • Sherpa will be running the email around the 10th, I believe, and we’ll report back around the 18th with the subject lines that worked best.

      We’re looking for the subject header that produces the most clickthroughs.

  435. Cool
    Thanks! :)

  436. Congratulations to Christine Parizo! A short yet triumphant headline. A true wordsmith. :)