by Sonia Simone
Do you ever feel like the world is starting to look at lot like Bladerunner? Or maybe Minority Report. Something by Philip K. Dick, anyway.
We’ve got ads on grocery receipts, ads on toys, ads on cars, ads on diapers, ads superimposed on top of other ads, ads that look like tv shows, ads that look like movies, ads in our email box, ads in our snail mail box, ads in church, ads at school, ads on airplanes, ads in restrooms. Of course, that’s in addition to the traditional ads on radio, television, magazines and newspapers.
There are even ads on Sesame Street. Nothing is sacred.
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by Jonathan Morrow
Good news for Copyblogger readers…
The generous folks over at Wordze have agreed to give a free 7 day trial to each and every one of you. If you don’t think the Wordze keyword research tool is right for you, simply unsubscribe before the end of the trial, and you’ll never be charged a penny.
Cool, huh? Well, there’s more.
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by Brian Clark
Publishing online content is great… if you have something to sell.
Many people who publish online are still seeking that almighty advertising dollar, but the results for most are dismal. And there’s evidence that things will actually get worse, not better.
Why?
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by James Chartrand
American rock band Extreme released the ballad More than Words in 1990. The romantic lyrics blended with melodic acoustic guitar soon became a huge hit, as the song raced up the charts all the way to number one.
More than words to show you feel that your love for me is real.
What would you say if I took those words away?
Then you couldn’t make things new just by saying I love you.
The theme is a simple one—show love with more than words. It’s a wonderful thought, making even the hardest hearts melt around the edges.
Look around you, though. What do you see? Words and text everywhere.
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by Robert Hutchinson
Years ago, a friend of mine… who built up a $200 million travel club business from scratch… told me his entire philosophy of direct response marketing could be reduced to just two magic words:
The Offer.
He told me he had tested every variable imaginable both online and offline – lists, headline, body copy, colors, text sizes, formats, you name it. But when push came to shove, he said, nothing — absolutely NOTHING — produced sales like an irresistible, no-brainer, “you’d have to be crazy not to accept it” offer.
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by Alan Johnson
Are you writing for (search engine) spiders? Take a quick look at this copy:
This article provides free writing tips, so be sure to check out this free writing tips article if you are interested in free writing tips.
Does that writing style sound familiar? I’m sure anyone familiar with search engine optimization and SEO copywriting realizes that an article with such an “introduction” is (desperately) optimized for the term “free writing tips.”
But is this approach one that actually works?
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