One of the key elements of writing to sell is testing various elements of a promotion to see if you can improve your conversion rate — the number of visitors who become paying clients or customers. Changing a headline, elements of body copy, or even link architecture can often produce drastic differences in your conversions and therefore your return on investment. We’ll be discussing testing quite a bit in the future here at Copyblogger.
There are plenty of ways to filter and qualify raw traffic in order to make a concentrated sales effort. But the beginning point of all web conversion analysis is your basic traffic and referral logs.
I was lucky enough to be one of the “alpha testers” for Performancing Metrics, a free blog statistics service designed for those looking to make money via blogging. I must say I like what I see so far, although since “alpha” obviously comes even before the “beta” launch (which occurs next week), not everything was ready for prime time.
Darren over at Problogger gives his thoughts, and so does another independent reviewer, Ahmed Bilal, at the Performancing forums. A lot of what Darren and Ahmed say echoes my own observations, so I’ll spare you the rehash.
Needless to say, blog-focused stats are a must for anyone serious about marketing via blogs.