Why a Personal Media Brand Beats “Marketing” Every Time

Fame. Celebrity. Stardom.

There are many words to describe this thing that so many are after … and many reasons they are after it. But is there any real value in celebrity for celebrity’s sake?

If you’re famous for being famous — that phenomena of modern western culture — what does that actually get you?

And is it worth it?

In this quick 19-minute episode you’ll discover:

  • Why just “being known” means being known for nothing
  • The fallacy of the train wreck approach: The poverty of attention
  • How to give away what you’re selling for fun and profit
  • The evil psychological trick that people love
  • Why to never expect anything in return (for the win)
  • How keeping it real lets you “sell out”
  • Why leadership is the key to lead generation
  • The religious concept that makes it rain

Sign up for New Rainmaker now (absolutely free), and listen to this (and the first episode) instantly

About the author

Brian Clark


Brian Clark is founder and CEO of Copyblogger, host of Rainmaker.FM, and evangelist for the Rainmaker Platform. Get more from Brian on Twitter.

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Comments

  1. It’s true that some celebrities are famous and known for “being known.” I am actually a huge advocate for developing strong and authentic personal brands. This was rooted into me through my personal experiences. However, it was not until I listened to the New Rainmaker’s podcast when I heard of the term “personal media branding” and now the wheels in my head are spinning…

  2. Amazing podcast! Thanks.

    I just have one tricky question: You talk a lot about creating and sharing for free relevant content related to our niche / community to create trust and establish a relatioship so then when we launch something for sale the conversion will be amazing because people are not buying from a stranger or in response to some cold marketing technique.

    The paradox is this: I’m a web designer. I sell my services. I could create a project with content for web designers because I know a lot about it, but I don’t get the point since they are not my clients. They are competitors!

    My clients are small business owners. It’s kinda hard to figure what kind of “non tech” content should I create to establish myself as an authority? It’s a lot easier for me to create content for web designers, and then create products like eBooks and training for them, but this is not what I want.

    • Would your clients be interested in knowing how to select a web designer?Would they be interested in knowing the value of a good web design? You can help them become more discerning buyers.

    • Murray Johnston :

      Kat,
      I was confused by giving my knowledge away to competitors as well. But I have taken three of Brian’s course’s as well as courses from Danny Iny (Firepole Marketing) who is proud to have learned from Brian and even worked for him at Copyblogger as well. And now they are competitors. But that’s OK because there’s enough business for everyone and Brian is upping the ante with this innovative program, Rainmaker.

      What you need to understand (or get over) is that your “give-aways” are going to your business clients which demonstrates your superior abilities in web design. That builds credibility … that builds authority … you want your potential customers learning about web design from you. That’s how you build relationships, trust and a following … and that’s why your readers will buy from you even if someone else comes along with a similar offer. Include assignments and tests and ultimately give them a certificate of graduation that they can put on their resume, use to get a raise, or get accepted as a guest blogger or get published.

      Right now I’m the #1 contributor on the SALES & MARKETING blog on LinkedIn that has almost 150,000 members. And I haven’t even introduced my own blog yet. I’ve earned that status by sharing what I’ve learned from Brian and Danny and others who mostly donated their knowledge (as well as my years of business experience).

      And don’t just think locally, think how many people will pay you from other parts of the country and world. Keep working and being more innovative and gain a reputation as the HARVARD or Copyblogger of web design.

      Don’t worry about your competition, just keep being better than they are. That’s what Brian is doing with RainMaker.

      Murray Johnston
      CEO, QuillPlus Plus Content, LLC

  3. I just wanted to say I loved this podcast!

    I left a much more thoughtful comment on the actual podcast’s page itself, but I wanted to let you know I found that formula at the end incredibly valuable.

    Thanks so much!