Comments on: “The Catcher in the Rye” and the Art of Phony Marketing

By: Things That Blew My Damn Mind This Week | IttyBiz

Things That Blew My Damn Mind This Week | IttyBiz — Fri, 17 Sep 2010 05:29:11 +0000

[...] of men from the American South, this is an old post from Brian Clark at Copyblogger on the issue of phony marketing. It’s on a topic that’s been on my mind lately always and it references one of the [...]

By: Genuine Chris Jonson

Genuine Chris Jonson — Fri, 17 Sep 2010 02:36:01 +0000

Brian-

Yeah. Put some risk into your marketing.

Put some blood into it. Some pain.

Some truth. Put some Ani into it.

Some risk. You’ll fail more often than you succeed. But when you succeed…..

By: Mike

Mike — Thu, 16 Sep 2010 23:06:18 +0000

That last subhead, “Put Some Art into Your Marketing”, may be the best 75 (or so) words you’ve ever written and I hope that the 95% of the people who need that really, really, really get it.

Thanks for that.

And may all that need it, throw those words down on the hot dusty ground and roll around in them like a hyena in a pile of ….. never mind, you know what I mean

And if you’re one of those who think you don’t need this, then you need it more than anyone could ever need anything. Get off the delusional train and buy a ticket on a marketing train heading 180 degrees in the opposite direction.

By: Emily

Emily — Thu, 16 Sep 2010 22:22:16 +0000

I’m a former English teacher, and while I have to disagree that creating great art will make you rich and famous, there have been many great writers who managed to mix “art” with the juicy stuff that is appealing to the masses. As a matter of fact, writers who cross the boundary from high-brow lit to popular paperbacks are some of the best at what they do. You’ve made a very interesting point here. I think authenticity itself is the core of a marketing strategy. Phony can’t be sustained for long. However, a writer needs to be “authentic” about what matters to the readers, or he will have none.

By: Dave Cleinman

Dave Cleinman — Thu, 16 Sep 2010 22:17:03 +0000

Great post– just found it on Twitter.

People really do want to be sold. It’s in our natures to take advice from others and be influenced…even if we may say otherwise.

Connection to others…we crave it, we need it, and we use it to our advantage all the time. Sales is communication, and people vote with their wallets on who’s doing the best job communicating.

Communicating a message that appeals to the masses will result in sales even if the intention to sell is not the writer’s intention. Creating a message for that purpose is no less valid, and only those who want to be poor would object.

Dave Cleinman

By: Nonprofiteers: Personal Branding Will Make You Better At Your Job « Colleen Dilenschneider- Know Your Own Bone

Thu, 17 Dec 2009 22:22:59 +0000

[...] already) a buzzword in personal branding, and that it takes a good story and authenticity to have impact. The take away is simple here: be real. And I’ve found that many personal branding [...]

By: ravi

ravi — Fri, 25 Sep 2009 20:32:02 +0000

Brian,

Considering that this is my favorite book and so often mis-cited, I really enjoyed your article. Emotion is still the key to connecting with an audience — if you really believe in your product and yourself, then nothing in your writing about it will be “phony,” and holding back on emotions other than indignation is no less phony on its own.

By: Jessica Simm

Jessica Simm — Mon, 17 Aug 2009 01:33:04 +0000

this is really fantasic… well written and structured

By: marketing book shop

marketing book shop — Tue, 23 Jun 2009 08:40:06 +0000

Great! Thank you for your post.

By: Good art and good marketing need each other and sometimes are each other. - 22 Words

Thu, 11 Jun 2009 15:38:30 +0000

[...] Art and marketing’s codependency: People who think art is sacred and marketing is dirty tend to be terrible marketers and marginal artists. [...]